WHAT THIS BILL REGULATES · 2 REQUIREMENT TYPES
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(a)–(d) Establishing an ecosystem of information online that allows consumers to verify the provenance of content, including, but not limited to, whether or not it was generated or modified by a generative artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means an engineered or machine-based system that varies in its level of autonomy and that can, for explicit or implicit objectives, infer from the input it receives how to generate outputs that can influence physical or virtual environments.Bus. & Prof. Code § 22757.1(a) (AI) system is paramount to combating misinformation and disinformation as it relates to public health, election integrity, preventing fraud, extortion, or using generative AI to create content for other malicious purposes. (b) Conveying conflicting manifestManifest"Manifest" means easily perceived, understood, or recognized by a natural person.Bus. & Prof. Code § 22757.1(j) and latentLatent"Latent" means present but not manifest.Bus. & Prof. Code § 22757.1(i) provenance information to consumers is detrimental to trust in both the provenance of content and the authenticity of any person, entity, or institution conveyed in that content. (c) AI provenance technology is still developing, and ensuring that information conveyed to consumers regarding a piece of content's provenance is accurate, accessible, and resilient to common transformations to the extent technically feasible over time requires legislation to be adaptive and technologically agnostic. (d) Accordingly, encouraging the adoption, interoperability, and continued development of widely accepted technical standards is necessary to promote reliable, scalable, and evolvable content provenance mechanisms.
This section sets out the Legislature's findings supporting the bill, emphasizing the importance of content provenance ecosystems for combating misinformation, the harms of conflicting provenance signals, and the need for technologically agnostic legislation that encourages interoperability with widely accepted standards. These findings create no compliance obligations.
(a)–(p) 22757.1. As used in this chapter: (a) "Artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means an engineered or machine-based system that varies in its level of autonomy and that can, for explicit or implicit objectives, infer from the input it receives how to generate outputs that can influence physical or virtual environments.Bus. & Prof. Code § 22757.1(a)" or "AI" means an engineered or machine-based system that varies in its level of autonomy and that can, for explicit or implicit objectives, infer from the input it receives how to generate outputs that can influence physical or virtual environments. (b) "Capture deviceCapture device"Capture device" means a device that can record photographs, audio, or video content, including, but not limited to, video and still photography cameras, mobile phones with built-in cameras or microphones, and voice recorders.Bus. & Prof. Code § 22757.1(b)" means a device that can record photographs, audio, or video content, including, but not limited to, video and still photography cameras, mobile phones with built-in cameras or microphones, and voice recorders. (c) (1) "Capture device manufacturerCapture device manufacturer(1) "Capture device manufacturer" means a person who produces a capture device for sale in the state. (2) "Capture device manufacturer" does not include a person exclusively engaged in the assembly of a capture device.Bus. & Prof. Code § 22757.1(c)" means a person who produces a capture deviceCapture device"Capture device" means a device that can record photographs, audio, or video content, including, but not limited to, video and still photography cameras, mobile phones with built-in cameras or microphones, and voice recorders.Bus. & Prof. Code § 22757.1(b) for sale in the state. (2) "Capture device manufacturerCapture device manufacturer(1) "Capture device manufacturer" means a person who produces a capture device for sale in the state. (2) "Capture device manufacturer" does not include a person exclusively engaged in the assembly of a capture device.Bus. & Prof. Code § 22757.1(c)" does not include a person exclusively engaged in the assembly of a capture deviceCapture device"Capture device" means a device that can record photographs, audio, or video content, including, but not limited to, video and still photography cameras, mobile phones with built-in cameras or microphones, and voice recorders.Bus. & Prof. Code § 22757.1(b). (d) "Covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)" means a person that creates, codes, or otherwise produces a generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" or "GenAI system" means an artificial intelligence that can generate derived synthetic content, including text, images, video, and audio, that emulates the structure and characteristics of the system's training data.Bus. & Prof. Code § 22757.1(f) that is publicly accessible within the geographic boundaries of the state. (e) "Digital signatureDigital signature"Digital signature" means a cryptography-based method that identifies the user or entity that attests to the information provided in the signed section.Bus. & Prof. Code § 22757.1(e)" means a cryptography-based method that identifies the user or entity that attests to the information provided in the signed section. (f) "Generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" or "GenAI system" means an artificial intelligence that can generate derived synthetic content, including text, images, video, and audio, that emulates the structure and characteristics of the system's training data.Bus. & Prof. Code § 22757.1(f)" or "GenAI system" means an artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means an engineered or machine-based system that varies in its level of autonomy and that can, for explicit or implicit objectives, infer from the input it receives how to generate outputs that can influence physical or virtual environments.Bus. & Prof. Code § 22757.1(a) that can generate derived synthetic content, including text, images, video, and audio, that emulates the structure and characteristics of the system's training data. (g) "GenAI hosting platformGenAI hosting platform"GenAI hosting platform" means an internet website or application that makes available for download the source code or model weights a generative artificial intelligence system by a resident of the state, regardless of whether the terms of that use include compensation.Bus. & Prof. Code § 22757.1(g)" means an internet website or application that makes available for download the source code or model weights a generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" or "GenAI system" means an artificial intelligence that can generate derived synthetic content, including text, images, video, and audio, that emulates the structure and characteristics of the system's training data.Bus. & Prof. Code § 22757.1(f) by a resident of the state, regardless of whether the terms of that use include compensation. (h) (1) "Large online platformLarge online platform(1) "Large online platform" means a public-facing social media platform, file-sharing platform, mass messaging platform, or stand-alone search engine that distributes content to users who did not create or collaborate in creating the content that exceeded 2,000,000 unique monthly users during the preceding 12 months. (2) "Large online platform" does not include either of the following: (A) A broadband internet access service, as defined in Section 3100 of the Civil Code. (B) A telecommunications service, as defined in Section 153 of Title 47 of the United States Code.Bus. & Prof. Code § 22757.1(h)" means a public-facing social media platform, file-sharing platform, mass messaging platformMass messaging platform"Mass messaging platform" means a direct messaging platform that allows users to distribute content to more than 100 users simultaneously.Bus. & Prof. Code § 22757.1(k), or stand-alone search engine that distributes content to users who did not create or collaborate in creating the content that exceeded 2,000,000 unique monthly users during the preceding 12 months. (2) "Large online platformLarge online platform(1) "Large online platform" means a public-facing social media platform, file-sharing platform, mass messaging platform, or stand-alone search engine that distributes content to users who did not create or collaborate in creating the content that exceeded 2,000,000 unique monthly users during the preceding 12 months. (2) "Large online platform" does not include either of the following: (A) A broadband internet access service, as defined in Section 3100 of the Civil Code. (B) A telecommunications service, as defined in Section 153 of Title 47 of the United States Code.Bus. & Prof. Code § 22757.1(h)" does not include either of the following: (A) A broadband internet access service, as defined in Section 3100 of the Civil Code. (B) A telecommunications service, as defined in Section 153 of Title 47 of the United States Code. (i) "LatentLatent"Latent" means present but not manifest.Bus. & Prof. Code § 22757.1(i)" means present but not manifestManifest"Manifest" means easily perceived, understood, or recognized by a natural person.Bus. & Prof. Code § 22757.1(j). (j) "ManifestManifest"Manifest" means easily perceived, understood, or recognized by a natural person.Bus. & Prof. Code § 22757.1(j)" means easily perceived, understood, or recognized by a natural person. (k) "Mass messaging platformMass messaging platform"Mass messaging platform" means a direct messaging platform that allows users to distribute content to more than 100 users simultaneously.Bus. & Prof. Code § 22757.1(k)" means a direct messaging platform that allows users to distribute content to more than 100 users simultaneously. (l) "MetadataMetadata"Metadata" means structural or descriptive information about data.Bus. & Prof. Code § 22757.1(l)" means structural or descriptive information about data. (m) "Minor modificationMinor modification"Minor modification" means any of the following alterations: (1) A change to brightness, contrast, or color. (2) Sharpening. (3) Saturating. (4) Resizing. (5) Scaling. (6) Cropping. (7) Format conversions. (8) Resampling. (9) Denoising and removal of background noise in audio.Bus. & Prof. Code § 22757.1(m)" means any of the following alterations: (1) A change to brightness, contrast, or color. (2) Sharpening. (3) Saturating. (4) Resizing. (5) Scaling. (6) Cropping. (7) Format conversions. (8) Resampling. (9) Denoising and removal of background noise in audio. (n) "Personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n)" has the same meaning as defined in Section 1798.140 of the Civil Code. (o) "Provenance dataProvenance data"Provenance data" means information about the origin of a piece of content and the history of modifications to the content that is in a format that is compliant, or interoperable with, widely adopted specifications adopted by an established standards-setting body.Bus. & Prof. Code § 22757.1(o)" means information about the origin of a piece of content and the history of modifications to the content that is in a format that is compliant, or interoperable with, widely adopted specifications adopted by an established standards-setting body. (p) "System provenance dataSystem provenance data"System provenance data" means provenance data that is not reasonably capable of being associated with a particular user and that contains either of the following: (1) Information regarding the type of device, system, or service that was used to generate a piece of digital content. (2) Information related to content authenticity.Bus. & Prof. Code § 22757.1(p)" means provenance dataProvenance data"Provenance data" means information about the origin of a piece of content and the history of modifications to the content that is in a format that is compliant, or interoperable with, widely adopted specifications adopted by an established standards-setting body.Bus. & Prof. Code § 22757.1(o) that is not reasonably capable of being associated with a particular user and that contains either of the following: (1) Information regarding the type of device, system, or service that was used to generate a piece of digital content. (2) Information related to content authenticity.
This section provides the definitional framework for the California AI Transparency Act. The key change made by SB 1000 is removing the 1,000,000 monthly user threshold from the definition of covered provider, expanding coverage to any person that creates, codes, or otherwise produces a GenAI system publicly accessible in California. The bill also deletes the definition of "personal provenance data" (previously subdivision (o)) and reletters subsequent subdivisions. The definition of provenance data now expressly requires compliance or interoperability with widely adopted specifications from an established standards-setting body.
(a)(1)–(6) 1 A covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) shall make available a disclosure verification tool at no cost to the user that meets all of the following criteria: (1) The tool allows a user to assess whether image, video, or audio content, or content that is any combination thereof, was created or altered, except by minor modificationMinor modification"Minor modification" means any of the following alterations: (1) A change to brightness, contrast, or color. (2) Sharpening. (3) Saturating. (4) Resizing. (5) Scaling. (6) Cropping. (7) Format conversions. (8) Resampling. (9) Denoising and removal of background noise in audio.Bus. & Prof. Code § 22757.1(m), by the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)'s GenAI system. (2) The tool outputs any system provenance dataSystem provenance data"System provenance data" means provenance data that is not reasonably capable of being associated with a particular user and that contains either of the following: (1) Information regarding the type of device, system, or service that was used to generate a piece of digital content. (2) Information related to content authenticity.Bus. & Prof. Code § 22757.1(p) that is detected in the content. (3) (A) Except as provided in subparagraph B, the tool does not output any personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) that is detected in the content. (B) The tool may output personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) that is detected in the content if the user to whom the personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) pertains expressly consents, clearly and conspicuously in plain language, to including personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) specified by the user in the content pursuant to a notice that does both of the following: (i) Informs the user of the personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) that may be output by the tool. (ii) Informs the user that once personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) is embedded into provenance dataProvenance data"Provenance data" means information about the origin of a piece of content and the history of modifications to the content that is in a format that is compliant, or interoperable with, widely adopted specifications adopted by an established standards-setting body.Bus. & Prof. Code § 22757.1(o) and exported, the information becomes part of the file's permanent digital footprint and cannot be retracted from copies already in circulation. (4) (A) Subject to subparagraph (B), the tool is publicly accessible. (B) A covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) may impose reasonable limitations on access to the tool to prevent, or respond to, demonstrable risks to the security or integrity of its GenAI system or to prevent misuse of the tool for malicious purposes. (5) The tool allows a user to upload content or provide a uniform resource locator (URL) linking to online content. (6) The tool supports technology, including an application programming interface, that allows a user to invoke the tool without visiting the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)'s internet website.
(b) 2 A covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) shall collect user feedback related to the efficacy of the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)'s AI disclosure verification tool and incorporate relevant feedback into any attempt to improve the efficacy of the tool.
(c) 3 A covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) shall not collect, use, or retain personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) from a user of the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)'s AI disclosure verification tool or any content submitted to the disclosure verification tool beyond what is reasonably necessary for user authentication.
(d) 4 A covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) shall not make access to the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)'s GenAI system or disclosure verification tool contingent upon providing personal informationPersonal information"Personal information" has the same meaning as defined in Section 1798.140 of the Civil Code.Bus. & Prof. Code § 22757.1(n) beyond what is strictly necessary for the purposes described in subparagraph (B) of paragraph (3) of subdivision (a).
This section requires every covered provider to make a free, publicly accessible disclosure verification tool available to users — replacing the prior "AI detection tool" terminology. The tool must allow users to assess whether image, video, or audio content was created or altered by the provider's GenAI system (excluding minor modifications), output any detected system provenance data, and suppress personal information unless the user whose data it is expressly consents. The tool must support both upload and URL-based submission and must offer an API or equivalent technology so users need not visit the provider's website.
New subdivision (d) prohibits covered providers from conditioning access to either the GenAI system or the disclosure verification tool on collection of personal information beyond what is strictly necessary for provenance data consent purposes. This is a meaningful data minimization constraint layered on top of the tool's personal-information output restrictions.
(a)(1)–(4) 5 A covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) shall include a latentLatent"Latent" means present but not manifest.Bus. & Prof. Code § 22757.1(i) disclosure in AI-generated image, video, or audio content, or content that is any combination thereof, created by the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)'s GenAI system that meets all of the following criteria: (1) To the extent that it is technically feasible and reasonable, the disclosure conveys all of the following information, either directly or through a link to a permanent internet website: (A) The name of the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d). (B) The name and version number of the GenAI system that created or altered, except by minor modificationMinor modification"Minor modification" means any of the following alterations: (1) A change to brightness, contrast, or color. (2) Sharpening. (3) Saturating. (4) Resizing. (5) Scaling. (6) Cropping. (7) Format conversions. (8) Resampling. (9) Denoising and removal of background noise in audio.Bus. & Prof. Code § 22757.1(m), the content. (C) The time and date of the content's creation or alteration. (D) A unique identifier. (E) Whether the content is generated or modified by artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means an engineered or machine-based system that varies in its level of autonomy and that can, for explicit or implicit objectives, infer from the input it receives how to generate outputs that can influence physical or virtual environments.Bus. & Prof. Code § 22757.1(a). (2) The disclosure is permanent or extraordinarily difficult to remove or tamper with, to the extent it is technically feasible. (3) The disclosure is detectable by the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d)'s AI detection tool. (4) The disclosure is compliant or interoperable with widely accepted industry standards.
(b)(1) 6 If a covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) licenses its GenAI system to a third party, the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) shall require by contract that the licensee ensures that the system includes provenance dataProvenance data"Provenance data" means information about the origin of a piece of content and the history of modifications to the content that is in a format that is compliant, or interoperable with, widely adopted specifications adopted by an established standards-setting body.Bus. & Prof. Code § 22757.1(o) that meets the criteria specified in subdivision (a), to the extent it is technically feasible.
(b)(2) 7 If a covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) knows that a third-party licensee modified a licensed GenAI system such that it is no longer capable of including a disclosure required by subdivision (a) in content the system creates or alters, the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) shall revoke the license within 48 hours of discovering the licensee's action.
(b)(3) 8 A third-party licensee shall cease using a licensed GenAI system after the license for the system has been revoked by the covered providerCovered provider"Covered provider" means a person that creates, codes, or otherwise produces a generative artificial intelligence system that is publicly accessible within the geographic boundaries of the state.Bus. & Prof. Code § 22757.1(d) pursuant to paragraph (2).
This section imposes the core provenance-embedding obligation: covered providers must include a latent disclosure in all AI-generated image, video, or audio content created by their GenAI system. SB 1000 adds new requirements that the latent disclosure indicate whether the content is generated or modified by artificial intelligence, that the disclosure be detectable by the provider's own AI detection tool, and that it be compliant or interoperable with widely accepted industry standards. The bill also deletes the prior fallback provision that allowed non-standards-compliant disclosures so long as they were detectable by the provider's own tool — now both standards compliance and tool detectability are independently required.
Subdivision (b) preserves the existing licensee pass-through framework: covered providers must contractually require third-party licensees to maintain provenance data meeting the same criteria and must revoke licenses within 48 hours if a licensee strips the disclosure capability. Third-party licensees must cease use upon revocation.
22757.5. This chapter does not apply to a product, service, internet website, or application that provides exclusively nonuser-generated videogame systems incapable of producing highly realistic videos or images that a reasonable person could confuse with reality.
This section narrows the exemption for video game systems. Under the prior law, all non-user-generated video game systems incapable of producing highly realistic videos or images were exempt, and a separate exemption covered accessibility products for disabled individuals. SB 1000 eliminates the accessibility exemption entirely and narrows the video game exemption by adding a new qualifier: the system must be incapable of producing highly realistic videos or images that a reasonable person could confuse with reality. This tightening means video game GenAI systems capable of producing photorealistic output are no longer exempt.
This act is an urgency statute necessary for the immediate preservation of the public peace, health, or safety within the meaning of Article IV of the California Constitution and shall go into immediate effect. The facts constituting the necessity are: Establishing an ecosystem of information online that allows consumers to verify the provenance of content, including, but not limited to, whether or not it was generated or modified by a generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" or "GenAI system" means an artificial intelligence that can generate derived synthetic content, including text, images, video, and audio, that emulates the structure and characteristics of the system's training data.Bus. & Prof. Code § 22757.1(f) is paramount to combating misinformation and disinformation as it relates to public health, election integrity, preventing fraud, extortion, or using generative artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means an engineered or machine-based system that varies in its level of autonomy and that can, for explicit or implicit objectives, infer from the input it receives how to generate outputs that can influence physical or virtual environments.Bus. & Prof. Code § 22757.1(a) to create content for other malicious purposes, and accordingly, it is necessary that this act go into immediate effect.
This section declares the bill an urgency statute necessary for the immediate preservation of public peace, health, or safety, meaning it takes effect immediately upon enactment rather than on January 1 of the following year. The stated justification is the need to combat misinformation and disinformation related to public health, election integrity, fraud, and extortion through AI-generated content.