Laws & Statutes › LA › LA-HB-230
HB-230
LA · State · USA
LA
USA
● Pending
Proposed Effective Date
2026-08-01
Louisiana House Bill No. 230 — Disclosure of Artificial Intelligence-Generated Content (2026 Regular Session)
Louisiana HB 230 requires any AI system that produces images, videos, audio, or multimedia AI-generated content to include a clear and conspicuous disclosure identifying the content as AI-generated. The bill does not define a specific covered entity — the obligation attaches to the AI system itself, which functionally falls on whoever operates or deploys that system. Violations constitute deceptive and unfair trade practices and are enforceable exclusively by the attorney general through civil action, with fines up to $10,000 per violation. The bill is notable for its breadth — it applies to all AI-generated media content with no carve-outs for satire, parody, editorial use, or de minimis content.
Passage Likelihood
Low
Chamber No passage
Committee No action
Majority party (No data)
Bipartisan No
Prior session None
Legislative History
2026-02-19 introduced Prefiled.
2026-02-19 committee referral Under the rules, provisionally referred to the Committee on Commerce.
2026-03-09 committee referral Read by title, under the rules, referred to the Committee on Commerce.
Mapped Requirements
T-02 AI Content Labeling & Provenance
Official Sources
Full Text ↗
Entry Last Reviewed
2026-03-28
AI generated
Summary

Louisiana HB 230 requires any AI system that produces images, videos, audio, or multimedia AI-generated content to include a clear and conspicuous disclosure identifying the content as AI-generated. The bill does not define a specific covered entity — the obligation attaches to the AI system itself, which functionally falls on whoever operates or deploys that system. Violations constitute deceptive and unfair trade practices and are enforceable exclusively by the attorney general through civil action, with fines up to $10,000 per violation. The bill is notable for its breadth — it applies to all AI-generated media content with no carve-outs for satire, parody, editorial use, or de minimis content.

Enforcement & Penalties
Enforcement Authority
Attorney general enforcement only. The attorney general may file a civil enforcement action in a court of competent jurisdiction. No private right of action is created by the statute. Enforcement is agency-initiated.
Penalties
Civil fine of up to $10,000 per violation. The violation is also classified as a deceptive and unfair trade practice under Louisiana law, which may expose the violator to additional remedies available under the Louisiana Unfair Trade Practices and Consumer Protection Law (R.S. 51:1401 et seq.). No statutory minimum is specified; the $10,000 figure is a cap per violation.
Who Is Covered
What Is Covered
"Artificial intelligence system" means a machine-based system that is designed to operate with varying levels of autonomy that infers, from the input it receives, how to generate outputs such as predictions, content, recommendations, or decisions that can influence physical or virtual environments.
Compliance Obligations 1 obligation · click obligation ID to open requirement page
T-02 AI Content Labeling & Provenance · T-02.1 · DeveloperDeployer · Content Generation
R.S. 51:1430(B)
Plain Language
Any AI system that generates images, videos, audio, or multimedia content must include a clear and conspicuous label on the output identifying it as AI-generated. The obligation is unconditional — there are no exceptions for parody, satire, artistic expression, editorial use, or de minimis content. The statute does not specify a particular label format or standard, only that the disclosure be 'clear and conspicuous.' Because the statute does not name a specific obligated party, the practical compliance burden falls on whoever develops or deploys the AI system that produces the content. Violations are classified as deceptive and unfair trade practices subject to civil fines of up to $10,000 per violation, enforceable by the attorney general.
Statutory Text
Any artificial intelligence system that produces images, videos, audio, or multimedia artificial intelligence-generated content shall include on such artificial intelligence-generated content a clear and conspicuous disclosure that identifies the content as generated by artificial intelligence.