Regulon — LA-HB-230 · LA HB 230 (AI Content Disclosure)

Summary

Requires any AI system that produces images, videos, audio, or multimedia AI-generated content to include a clear and conspicuous disclosure on the content identifying it as AI-generated. The bill does not define a specific covered entity — it applies the obligation to "any artificial intelligence system" that produces such content, which in practice falls on whoever operates or controls the system. Violations are classified as deceptive and unfair trade practices enforceable exclusively by the Louisiana attorney general, with civil fines of up to $10,000 per violation. The bill is notably broad and simple, with no exemptions, safe harbors, or distinction between content types.

Enforcement & Penalties

Enforcement Authority

Attorney general enforcement only. The attorney general may file a civil enforcement action in a court of competent jurisdiction. No private right of action is created by the statute. Violations are classified as deceptive and unfair trade practices.

Penalties

Civil fine of up to $10,000 per violation. No statutory minimum is specified — the amount is up to the court within the $10,000 cap. No provision for actual damages, injunctive relief, or attorney fees within this section; however, classification as a deceptive and unfair trade practice under Louisiana's Unfair Trade Practices and Consumer Protection Law (R.S. 51:1401 et seq.) may make additional remedies available through that framework.

Who Is Covered

What Is Covered

"Artificial intelligence system" means a machine-based system that is designed to operate with varying levels of autonomy that infers, from the input it receives, how to generate outputs such as predictions, content, recommendations, or decisions that can influence physical or virtual environments.

Compliance Obligations 2 obligations · click obligation ID to open requirement page

T-02 AI Content Labeling & Provenance · T-02.1 · DeveloperDeployer · Content Generation

R.S. 51:1430(B)

Plain Language

Any AI system that generates images, videos, audio, or multimedia content must include a clear and conspicuous disclosure on the output identifying it as AI-generated. The statute does not specify the form of the disclosure (watermark, caption, audio tag, etc.) — only that it be clear, conspicuous, and present on the content itself. There are no exemptions for artistic expression, satire, or de minimis use. The obligation attaches to the content at the point of generation and applies broadly to any AI system producing the covered content types, which in practice means the entity operating or controlling the system bears compliance responsibility.

Statutory Text

Any artificial intelligence system that produces images, videos, audio, or multimedia artificial intelligence-generated content shall include on such artificial intelligence-generated content a clear and conspicuous disclosure that identifies the content as generated by artificial intelligence.

Other · Content Generation

R.S. 51:1430(C)

Plain Language

This provision does not create a new compliance obligation. It establishes the enforcement framework for the disclosure requirement in subsection B by classifying violations as deceptive and unfair trade practices, authorizing the attorney general to bring civil enforcement actions, and capping fines at $10,000 per violation. The classification as a deceptive and unfair trade practice may also trigger remedies available under Louisiana's broader Unfair Trade Practices and Consumer Protection Law (R.S. 51:1401 et seq.).

Statutory Text

A violation of this Section is a deceptive and unfair trade practice and subjects the violator to a civil fine of up to ten thousand dollars per violation enforceable by the attorney general by filing a civil enforcement action in a court of competent jurisdiction.