WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(A)(1) "Artificial intelligenceArtificial intelligence"Artificial intelligence" has the same meaning as provided in R.S. 14:73.14.R.S. 51:1430(A)(1)" has the same meaning as provided in R.S. 14:73.14.
(A)(2) "Artificial intelligence systemArtificial intelligence system"Artificial intelligence system" means a machine-based system that is designed to operate with varying levels of autonomy that infers, from the input it receives, how to generate outputs such as predictions, content, recommendations, or decisions that can influence physical or virtual environments.R.S. 51:1430(A)(2)" means a machine-based system that is designed to operate with varying levels of autonomy that infers, from the input it receives, how to generate outputs such as predictions, content, recommendations, or decisions that can influence physical or virtual environments.
Subsection A establishes two definitions for the section. Artificial intelligence incorporates by reference the definition in R.S. 14:73.14 (a Louisiana criminal code provision). Artificial intelligence system is defined broadly as any machine-based system operating with varying autonomy that infers from input how to generate outputs. This definition closely tracks the NIST/OECD definition of an AI system and would cover a wide range of generative AI products.
(B) 1 Any artificial intelligence systemArtificial intelligence system"Artificial intelligence system" means a machine-based system that is designed to operate with varying levels of autonomy that infers, from the input it receives, how to generate outputs such as predictions, content, recommendations, or decisions that can influence physical or virtual environments.R.S. 51:1430(A)(2) that produces images, videos, audio, or multimedia artificial intelligenceArtificial intelligence"Artificial intelligence" has the same meaning as provided in R.S. 14:73.14.R.S. 51:1430(A)(1)-generated content shall include on such artificial intelligenceArtificial intelligence"Artificial intelligence" has the same meaning as provided in R.S. 14:73.14.R.S. 51:1430(A)(1)-generated content a clear and conspicuous disclosure that identifies the content as generated by artificial intelligenceArtificial intelligence"Artificial intelligence" has the same meaning as provided in R.S. 14:73.14.R.S. 51:1430(A)(1).
Subsection B is the bill's sole operative obligation. It requires any artificial intelligence system that produces images, videos, audio, or multimedia AI-generated content to include a clear and conspicuous disclosure on that content identifying it as AI-generated. The obligation is framed as running to the AI system itself rather than to a named entity type, which effectively targets whoever operates or controls the system producing the content.
The bill does not define what constitutes a clear and conspicuous disclosure — it does not specify whether the disclosure must be a visible watermark, embedded metadata, an audio tag, or some other form. It also does not distinguish between content types or provide carve-outs for incidental, de minimis, or non-public content generation.
(C) A violation of this Section is a deceptive and unfair trade practice and subjects the violator to a civil fine of up to ten thousand dollars per violation enforceable by the attorney general by filing a civil enforcement action in a court of competent jurisdiction.
Subsection C establishes that a violation of the disclosure requirement is a deceptive and unfair trade practice under Louisiana law and subjects violators to a civil fine of up to $10,000 per violation. Enforcement is vested exclusively in the attorney general, who may bring a civil enforcement action in a court of competent jurisdiction. No private right of action is created.