WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
Section 1. For the purposes of this chapter, the following words shall have the following meanings, unless the context clearly requires otherwise: "Artificial intelligenceArtificial intelligence"Artificial intelligence" shall mean computerized methods and tools, including but not limited to machine learning and natural language processing, that act in a way that resembles human cognitive abilities when it comes to solving problems or performing certain tasks. Artificial intelligence may be referred to as "AI" throughout this chapter.G.L. c. 93M, § 1" shall mean computerized methods and tools, including but not limited to machine learning and natural language processing, that act in a way that resembles human cognitive abilities when it comes to solving problems or performing certain tasks. Artificial intelligenceArtificial intelligence"Artificial intelligence" shall mean computerized methods and tools, including but not limited to machine learning and natural language processing, that act in a way that resembles human cognitive abilities when it comes to solving problems or performing certain tasks. Artificial intelligence may be referred to as "AI" throughout this chapter.G.L. c. 93M, § 1 may be referred to as "AI" throughout this chapter. "AI-generated contentAI-generated content"AI-generated content" shall mean image, video, audio, print or text content that is substantially created or modified by a generative artificial intelligence system such that the use of the system materially alters the meaning or significance that a reasonable person would take away from the content.G.L. c. 93M, § 1" shall mean image, video, audio, print or text content that is substantially created or modified by a generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" shall mean any system, tool or platform that uses artificial intelligence to generate or substantially modify video, audio, print or text content.G.L. c. 93M, § 1 such that the use of the system materially alters the meaning or significance that a reasonable person would take away from the content. "Generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" shall mean any system, tool or platform that uses artificial intelligence to generate or substantially modify video, audio, print or text content.G.L. c. 93M, § 1" shall mean any system, tool or platform that uses artificial intelligenceArtificial intelligence"Artificial intelligence" shall mean computerized methods and tools, including but not limited to machine learning and natural language processing, that act in a way that resembles human cognitive abilities when it comes to solving problems or performing certain tasks. Artificial intelligence may be referred to as "AI" throughout this chapter.G.L. c. 93M, § 1 to generate or substantially modify video, audio, print or text content. "MetadataMetadata"Metadata" shall mean structural or descriptive information about data such as content, format, source, rights, accuracy, provenance, frequency, periodicity, granularity, publisher or responsible party, contact information, method of collection, and other descriptionsG.L. c. 93M, § 1" shall mean structural or descriptive information about data such as content, format, source, rights, accuracy, provenance, frequency, periodicity, granularity, publisher or responsible party, contact information, method of collection, and other descriptions
Section 1 establishes the four defined terms for the chapter: artificial intelligence, AI-generated content, generative artificial intelligence system, and metadata. The AI-generated content definition includes a materiality threshold — the AI must materially alter the meaning or significance a reasonable person would take from the content. The generative AI system definition is broad, covering any system, tool, or platform that uses AI to generate or substantially modify video, audio, print, or text content.
1 Section 2. Each generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" shall mean any system, tool or platform that uses artificial intelligence to generate or substantially modify video, audio, print or text content.G.L. c. 93M, § 1 used to create audio, video, text or print AI-generated contentAI-generated content"AI-generated content" shall mean image, video, audio, print or text content that is substantially created or modified by a generative artificial intelligence system such that the use of the system materially alters the meaning or significance that a reasonable person would take away from the content.G.L. c. 93M, § 1 within the commonwealth shall include on or within such content a clean and conspicuous disclosure that meets the following criteria: (i) a clear and conspicuous notice, as appropriate for the medium of the content, that identifies the content as AI-generated contentAI-generated content"AI-generated content" shall mean image, video, audio, print or text content that is substantially created or modified by a generative artificial intelligence system such that the use of the system materially alters the meaning or significance that a reasonable person would take away from the content.G.L. c. 93M, § 1, which is to the extent technically feasible, permanent or uneasily removed by subsequent users; and (ii) metadataMetadata"Metadata" shall mean structural or descriptive information about data such as content, format, source, rights, accuracy, provenance, frequency, periodicity, granularity, publisher or responsible party, contact information, method of collection, and other descriptionsG.L. c. 93M, § 1 information that includes an identification of the content as being AI-generated contentAI-generated content"AI-generated content" shall mean image, video, audio, print or text content that is substantially created or modified by a generative artificial intelligence system such that the use of the system materially alters the meaning or significance that a reasonable person would take away from the content.G.L. c. 93M, § 1, the identity of the system, tool or platform used to create the content, and the date and time the content was created. A violation of this section shall be punishable in the same manner as provided in Chapter 93A of the General Laws, as so appearing.
Section 2 imposes the chapter's core labeling mandate on generative AI systems used within Massachusetts. Each system must embed two forms of disclosure in or on AI-generated content: a human-perceptible notice identifying the content as AI-generated, which must be permanent or difficult to remove to the extent technically feasible; and metadata identifying the content as AI-generated, the identity of the generating system, and the date and time of creation. Violations are enforceable under Chapter 93A, which provides both Attorney General enforcement and a private right of action.
2 Section 3. Any person located within the commonwealth using a generative artificial intelligence systemGenerative artificial intelligence system"Generative artificial intelligence system" shall mean any system, tool or platform that uses artificial intelligence to generate or substantially modify video, audio, print or text content.G.L. c. 93M, § 1 to create audio, video, text or print AI-generated contentAI-generated content"AI-generated content" shall mean image, video, audio, print or text content that is substantially created or modified by a generative artificial intelligence system such that the use of the system materially alters the meaning or significance that a reasonable person would take away from the content.G.L. c. 93M, § 1, or repurposing such content, shall be prohibited from removing any notice or disclosure, as provided in section 2. A violation of this section shall be punishable by a fine of not less than $500 for a first offense and $1,000 for each subsequent offense.
Section 3 creates a complementary downstream obligation: any person located within Massachusetts who uses a generative AI system to create AI-generated content, or who repurposes such content, is prohibited from removing any notice or disclosure required by Section 2. The penalty structure is a flat fine — $500 for a first offense, $1,000 for each subsequent offense — distinct from the Chapter 93A enforcement framework applicable to Section 2.
Section 4. The Office of Consumer Affairs and Business Regulation, as provided in Chapter 24A of the General Laws, shall be responsible for the enforcement of this chapter and may establish any rules or regulations it deems necessary to carry out the obligations of this chapter.
Section 4 designates the Office of Consumer Affairs and Business Regulation as the enforcement authority for the chapter and grants it rulemaking power to carry out the chapter's obligations. This is an administrative-infrastructure provision that creates no independent compliance obligation on regulated parties.