Modeled closely on the Illinois BIPA, this bill would create a new Chapter 93M in the Massachusetts General Laws governing the collection, retention, disclosure, and destruction of biometric identifiers and biometric information by private entities. Private entities must provide written notice and obtain informed written consent before collecting biometric identifiers, must develop and publish a written retention and destruction policy, and are prohibited from selling or profiting from biometric data. Commercial establishments are categorically prohibited from using biometric identifiers to identify persons or customers. Enforcement is available both through a private right of action and by the attorney general, with a $5,000 per-violation statutory minimum and treble damages for willful or knowing violations, following Chapter 93A procedures.