Missouri · House Bill · 103rd General Assembly, Second Regular Session
HB—1747
Missouri HB 1747 — An Act to amend chapter 537, RSMo, by adding thereto one new section relating to civil actions for certain damages
Status ● Introduced Effective Aug 28, 2026 Passage Likelihood M

WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE

T-02 AI CONTENT LABELING & PROVENANCE
2 OBLIGATIONS T-02.1

How Is This Bill Enforced

Enforcement Authority
Private right of action. A person who suffers an injury as a result of AI-generated or AI-modified image, video, or audio that was not labeled with a mark or statement indicating AI origin has standing to bring a civil action against the publisher or disseminator for damages. No designated agency enforcer.
Private Right of Action
Private right of action.
Penalties
The statute provides a cause of action 'for damages' but does not specify statutory minimums, maximums, or categories of damages. The plaintiff must show injury as a result of the unlabeled AI-generated content. No mention of injunctive relief, punitive damages, or attorney's fees.

What This Bill Requires

Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.

Statutory Text
Analysis & Obligations
§ 537.041
AI content labeling and civil action for unlabeled AI content
Publisher

(1) As used in this section, "artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1)" has the same meaning as in 15 U.S.C. Section 9401(3).

(2) 1 Any image, video, or audio that is generated or modified using artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1) may contain a mark or statement that is visible or audible to users that the image, video, or audio is generated or modified using artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1). Such mark or statement shall be developed by the secretary of state, and such mark or statement may be used by all persons or entities publishing or disseminating any image, video, or audio generated or modified using artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1).

(3) 2 If a publisher or disseminator of an image, video, or audio that is generated or modified using artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1) does not place a mark or statement on such image, video, or audio indicating that the image, video, or audio was generated or modified using artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1) and a person suffers an injury as a result of such image, video, or audio, the injured person shall have standing to bring a cause of action against the publisher or disseminator of the image, video, or audio for damages.

(4) The provisions of this section shall not apply to any image, video, or audio that was generated or modified using artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1) prior to August 28, 2026.

Section 537.041 creates a two-part framework: a voluntary labeling standard for AI-generated or AI-modified images, video, and audio, and a private cause of action triggered when a publisher or disseminator fails to apply the label and a person is injured as a result. The Secretary of State is directed to develop the mark or statement, which any person or entity may use when publishing or disseminating AI-generated content.

Although the labeling language is permissive — content may contain the mark — subsection 3 creates tort liability for publishers or disseminators who do not label and whose unlabeled content causes injury, effectively incentivizing adoption. The bill applies prospectively only, exempting any content generated or modified before August 28, 2026.

Compliance actions 2 items
1
Publishers and disseminators of AI-generated or AI-modified images, video, or audio may label such content with a visible or audible mark or statement developed by the Secretary of State indicating that the content was generated or modified using artificial intelligenceArtificial intelligence"artificial intelligence" has the same meaning as in 15 U.S.C. Section 9401(3).§ 537.041(1). Failure to label triggers civil liability under subsection (3) if a person is injured as a result.
T-02.1
2
Publishers and disseminators who fail to place a mark or statement on AI-generated or AI-modified images, video, or audio indicating AI origin are subject to a private cause of action for damages by any person who suffers an injury as a result of the unlabeled content.
T-02.1

Passage Likelihood

Medium
Status Introduced
Chamber No passage
Committee Passed
Majority party (No data)
Bipartisan No
Prior session None

Legislative History

2025-12-01 Prefiled (H)
2026-01-07 Read First Time (H)
2026-01-08 Read Second Time (H)
2026-03-23 Referred: Emerging Issues(H)
2026-03-30 Public Hearing Completed (H)
2026-04-08 Executive Session Completed (H)
2026-04-08 HCS Voted Do Pass (H)
2026-04-09 HCS Reported Do Pass (H) - AYES: 5 NOES: 3 PRESENT: 2

Sources

Full Text ↗

Entry Last Reviewed

2026-05-20
AI generated