New York · Assembly Bill · 2025–2026 Regular Sessions
AB9317
New York Assembly Bill 9317 — An Act to amend the general business law, in relation to regulation of companion chatbots

Status ● Introduced Effective N/A Passage Likelihood L

WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE

How Is This Bill Enforced

Enforcement Authority
No enforcement mechanism, penalty, or private right of action is specified in the bill. The bill creates a substantive obligation but is silent on enforcement authority.
Private Right of Action
No private right of action. Enforcement is exclusive to the designated authority.
Penalties
The bill specifies no penalties, damages, or remedies of any kind. Enforcement would depend on the general enforcement authority of the New York Attorney General under the General Business Law or other applicable provisions.

What This Bill Requires

Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.

Statutory Text
Analysis & Obligations
Gen. Bus. Law § 399-bbbb
Companion chatbot warning
Deployer

(1) For the purposes of this section, the term "companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1)" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.

(2) 1 Any person, corporation, partnership, sole proprietor, limited partnership, association or any other business entity operating a companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) in the state of New York shall include a clear and conspicuous warning that such companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) can foster dependency and carries a psychological risk. Such warning shall be placed prominently on the website hosting such companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) and be made available in any language in which the companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) is set to communicate.

Section 399-bbbb creates a single, straightforward obligation: any entity operating a companion chatbot in New York must display a prominent warning that the chatbot can foster dependency and carries a psychological risk. The warning must appear on the hosting website and be available in every language in which the chatbot communicates.

Subsection 1 defines companion chatbot broadly — covering any chatbot whose primary function is simulating interpersonal relationships or that uses prior interactions to build simulated relationships over time. The definition explicitly enumerates relationship types including romantic, platonic, familial, adversarial, professional, therapeutic, and stranger relationships with fictional or non-fictional characters.

The bill contains no enforcement mechanism, no penalties, and no private right of action, leaving enforcement to existing General Business Law authority.

Compliance actions 1 item
1
Any person or business entity operating a companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) in New York must include a clear and conspicuous warning that the companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) can foster dependency and carries a psychological risk. The warning must be placed prominently on the website hosting the companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) and must be available in every language in which the companion chatbotCompanion chatbot"Companion chatbot" means a chatbot that is designed to provide human-like interaction that simulates an interpersonal relationship with a user or group of users as its primary function, or uses previous user interactions when simulating an interpersonal relationship in future interactions. An interpersonal relationship shall include, but shall not be limited to, romantic, platonic, familial, adversarial, professional, official, therapeutic, or stranger relationships that are between the covered user and a fictional or non-fictional character or group of characters.Gen. Bus. Law § 399-bbbb(1) is set to communicate.
S-02.10

Passage Likelihood

Low
Status Introduced
Chamber No passage
Committee No action
Majority party Yes
Bipartisan No
Prior session None

Legislative History

2025-12-10 referred to science and technology
2026-01-07 referred to science and technology

Entry Last Reviewed

2026-05-20
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