WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(1) For purposes of this section, "generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" shall mean the use of machine learning technology, software, automation, and algorithms to perform tasks or to make rules and/or predictions based on existing data sets and instructions, including, but not limited to: (a) any artificial system that performs tasks under varying and unpredictable circumstances without significant human oversight, or that can learn from experience and improve performance when exposed to data sets; (b) an artificial system developed in computer software, physical hardware, or other context that solves tasks requiring human-like perception, cognition, planning, learning, communication, or physical action; (c) an artificial system designed to think or act like a human, including cognitive architectures and neural networks; (d) a set of techniques, including machine learning, that is designed to approximate a cognitive task; or (e) an artificial system designed to act rationally, including an intelligent software agent or embodied robot that achieves goals using perception, planning, reasoning, learning, communicating, decision making, and acting.Gen. Bus. Law § 338(1)" shall mean the use of machine learning technology, software, automation, and algorithms to perform tasks or to make rules and/or predictions based on existing data sets and instructions, including, but not limited to: (a) any artificial system that performs tasks under varying and unpredictable circumstances without significant human oversight, or that can learn from experience and improve performance when exposed to data sets; (b) an artificial system developed in computer software, physical hardware, or other context that solves tasks requiring human-like perception, cognition, planning, learning, communication, or physical action; (c) an artificial system designed to think or act like a human, including cognitive architectures and neural networks; (d) a set of techniques, including machine learning, that is designed to approximate a cognitive task; or (e) an artificial system designed to act rationally, including an intelligent software agent or embodied robot that achieves goals using perception, planning, reasoning, learning, communicating, decision making, and acting.
This subdivision defines generative artificial intelligence for the purposes of the labeling requirement in subdivision 2. The definition is unusually broad, encompassing not only generative AI in the conventional sense but virtually any machine learning system, automated decision system, neural network, intelligent agent, or technique that approximates a cognitive task. The five enumerated subcategories — (a) through (e) — collectively cover autonomous systems, human-like cognition systems, cognitive architectures, machine learning techniques, and rational agents.
The breadth of this definition means the labeling obligation would be triggered not only by content produced by large language models or image generators, but potentially by any content that involved algorithmic assistance in its composition or selection.
(2) 1 Every newspaper, magazine or other publication printed or electronically published in this state, which contains an article, periodical, photograph, video or other visual image which was wholly or partially composed or authored through the use of generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" shall mean the use of machine learning technology, software, automation, and algorithms to perform tasks or to make rules and/or predictions based on existing data sets and instructions, including, but not limited to: (a) any artificial system that performs tasks under varying and unpredictable circumstances without significant human oversight, or that can learn from experience and improve performance when exposed to data sets; (b) an artificial system developed in computer software, physical hardware, or other context that solves tasks requiring human-like perception, cognition, planning, learning, communication, or physical action; (c) an artificial system designed to think or act like a human, including cognitive architectures and neural networks; (d) a set of techniques, including machine learning, that is designed to approximate a cognitive task; or (e) an artificial system designed to act rationally, including an intelligent software agent or embodied robot that achieves goals using perception, planning, reasoning, learning, communicating, decision making, and acting.Gen. Bus. Law § 338(1) or other information communication technology, shall conspicuously imprint on the top of the page or webpage of such publication that such article, periodical, photograph, video or other visual image was composed through the use of artificial intelligence or other information communication technology.
This subdivision imposes the bill's sole operative obligation: every newspaper, magazine, or other publication — whether printed or electronically published in New York — that contains an article, periodical, photograph, video, or other visual image composed wholly or partially through generative AI or other information communication technology must conspicuously imprint a disclosure at the top of the relevant page or webpage identifying that the content was composed through AI or other information communication technology.
The obligation runs to the publication itself rather than to a specifically defined covered entity class. The bill does not specify the exact wording of the required disclosure, only that it must be conspicuous and appear at the top of the page. Notably, the trigger includes content that was only partially composed through AI, which could implicate a wide range of editorial workflows that use AI-assisted tools.
This act shall take effect on the sixtieth day after it shall have become a law.
The act takes effect on the sixtieth day after it becomes law. As the bill has not been enacted, no effective date has been established.