WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
This Act may be cited as the ''Protecting Consumers from Deceptive AI Act''.
Establishes the short title of the Act as the Protecting Consumers from Deceptive AI Act. No compliance obligations are created.
(1)–(6) This Congress finds the following: (1) The majority of Americans consume most of their information online from social media platforms. A 2023 Pew Research survey found that a large majority of U.S. adults (86 percent) say they often or sometimes get news from a smartphone, computer or tablet, including 56 percent who say they do so often. (2) The increasing capabilities of generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6) models has led to a marked increase in the creation of convincing ''deepfakes'' and greater difficulty for everyday Americans in telling real and deepfake images, audio, and videos apart. A December 2022 study found participants were only 62 percent accurate when asked to determine whether images were deepfake or real, and even worse, that their self-reported confidence in their answers was high, and unrelated to accuracy. (3) Deepfakes create consumer deception issues, where persons can create ''deepfake'' images and videos to fool consumers about information related to products they may wish to purchase. Fake celebrity endorsements of various products and scams have proliferated in the past year, including an ad in which a deepfake of famous actor Tom Hanks endorsed a dental insurance plan. (4) The proliferation of deepfakes can also create national security issues, such as a deepfake image of an explosion at the Pentagon that was shared widely last year and caused enough confusion that the stock market briefly dipped. (5) Deepfakes used in political advertising can also create confusion, such as when someone used an AI model that had been trained to replicate President Biden's voice was used to make robocalls to voters in New Hampshire ahead of a primary election, and provided false information intended to discourage potential voters from voting in the election. As the Supreme Court found 8–1 in Citizens United v. Federal Election CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2), 558 U.S. 310 (2010), the government has an interest in '' 'insur[ing] that the voters are fully informed' about the person or group who is speaking''. (6) Requiring deepfakes to be clearly labeled is important to protect consumers from deception, protect our national security, and to maintain an informed electorate.
Sets forth congressional findings regarding the proliferation of deepfakes, the difficulty consumers face in distinguishing real from AI-generated content, and the consumer protection, national security, and electoral integrity concerns that motivate the bill. No compliance obligations are created.
(a)(1) 1 Not later than 90 days after the date of the enactment of this Act, the Director of the National Institute of Standards and Technology shall establish task forces to accomplish the following goals: (A) Supporting the development of technical standards and guidelines to provide content provenanceContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3) metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8), watermarkingWatermarkingThe term "watermarking" means the act of embedding tamper-resistant information into digital content (perceptibly or imperceptibly) which may be used to establish some aspect or aspects of the content provenance of the content or to store reference information.Sec. 3(c)(9), digital fingerprintingDigital fingerprintingThe term "digital fingerprinting" means the process by which an identifier is derived from a piece of digital content and stored in a database, for the purpose of identifying, matching against, or verifying such content, or similar content, at a later date.Sec. 3(c)(5) for audio or visual contentAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1), and other technical measures that the task forces determine significant. To the extent technically feasible, such task forces should seek to make content provenanceContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3) metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8) cryptographically verifiable, and to make watermarks difficult to remove or obscure. (B) Supporting the development of technical standards and guidelines to assist online application and content providers and operators in identifying and labeling audio or visual contentAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1) created or substantially modified by generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6), including exploring interoperable standards that assist social media and other online platforms with identifying, maintaining, interpreting, and displaying watermarks, digital fingerprintingDigital fingerprintingThe term "digital fingerprinting" means the process by which an identifier is derived from a piece of digital content and stored in a database, for the purpose of identifying, matching against, or verifying such content, or similar content, at a later date.Sec. 3(c)(5), and secure content provenanceContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3) metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8) associated with audio or visual contentAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1), while considering circumvention techniques and enforcement. (C) Supporting the development of technical standards and guidelines to identify and label text-based content created or substantially modified by generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6). Such support may include developing standards to embed content provenanceContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3) data or metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8), watermarkingWatermarkingThe term "watermarking" means the act of embedding tamper-resistant information into digital content (perceptibly or imperceptibly) which may be used to establish some aspect or aspects of the content provenance of the content or to store reference information.Sec. 3(c)(9), digital fingerprintingDigital fingerprintingThe term "digital fingerprinting" means the process by which an identifier is derived from a piece of digital content and stored in a database, for the purpose of identifying, matching against, or verifying such content, or similar content, at a later date.Sec. 3(c)(5), or other technical measures when creating such content.
(a)(2) To the extent possible, the outcome and output of the task forces established pursuant to paragraph (1) should inform development of technical standards developed by private, consensus organizations, as referred to in section 2 of the National Institute of Standards and Technology Act (15 U.S.C. 272) and OMB Circular A–119.
(a)(3) 1 The Director of the National Institute of Standards and Technology shall include in the memberships of each of the task forces described in paragraph (1) appropriate representatives of the following: (A) Relevant Federal agencies. (B) Developers of generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6) technology. (C) Entities, including standards development organizations, engaged in the development of content detection standards and technology, including authentication and traceability. (D) Social networking service providers and online instant messaging service providers. (E) Online search engine service providers. (F) Developers of web browsers and mobile operating systems. (G) Academic entities, civil society and advocacy groups, and other related entities, especially such entities and groups engaged in the development or implementation of content detection standards and technology. (H) Privacy advocates and experts. (I) Human rights lawyers and advocates with expertise in the effects of technology in countries around the world. (J) Media organizations, including news publishers and image providers. (K) Creator associations and organizations representing the interests of other copyright owners. (L) Artificial intelligence testing experts, such as those with privacy expertise in artificial intelligence red-teaming. (M) Technical experts in digital forensics, cryptography, and secure digital content and delivery. (N) Any other entity the Director determines appropriate.
(a)(4)(A)–(B) 1 SUBMISSION TO DIRECTOR.—Each of the task forces established pursuant to paragraph (1) shall, not later than 270 days after the establishment of each such task force, submit to the Director of the National Institute of Standards and Technology a report containing recommendations relating to the technical standards and guidelines each such task force is supporting. (B) SUBMISSION TO CONGRESS.—Each of the task forces established pursuant to paragraph (1) shall, not later than one year after the establishment of each such task force and annually thereafter for five years, submit to the Committee on Science, Space, and Technology and the Committee on Energy and Commerce of the House of Representatives and the Committee on Commerce, Science, and Transportation of the Senate a report on the activities of such task force for the immediately preceding one year period.
(a)(5) 1 The task forces established pursuant to paragraph (1) shall consider issuing guidance for online service and application providers and operators to store and display content provenanceContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3) data and metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8) in a privacy-preserving manner, including clear guidance on how such providers and operators can indicate to users when such users are sharing content that contains content provenanceContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3) data and metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8), indicate the information contained in the data and metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8) such users are sharing, and provide options to limit the data and metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8) such users are sharing that may have privacy implications.
Directs the Director of NIST to establish task forces within 90 days of enactment to develop technical standards and guidelines for AI content provenance, watermarking, and digital fingerprinting. The task forces cover three domains: audio/visual content provenance metadata and watermarks (with a goal of making metadata cryptographically verifiable and watermarks difficult to remove); interoperable standards for platforms to identify and label AI-generated audio/visual content; and standards for text-based AI-generated content labeling. Task force membership must draw from federal agencies, GenAI developers, standards bodies, social media and search providers, browser and mobile OS developers, academia, civil society, privacy advocates, human rights advocates, media organizations, copyright groups, AI red-teaming experts, and digital forensics and cryptography experts.
Each task force must submit recommendations to the NIST Director within 270 days and thereafter submit annual activity reports to specified Congressional committees for five years. The task forces must also consider privacy-preserving guidance for storing and displaying provenance data.
(b)(1)(A) 2 A person who makes available to users a software application based on generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6) technology shall— (A) ensure that audio or visual contentAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1) created or substantially modified by such application incorporates (as part of such content and in a manner that may or may not be perceptible by unaided human senses) a disclosure that— (i) is machine-readableMachine-readableThe term "machine-readable" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(7); and (ii) acknowledges the generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6) origin of such content;
(b)(1)(B) 3 establish and implement reasonable measures to prevent a disclosure described in subparagraph (A) from being removed or otherwise tampered with;
(b)(1)(C) 4 collaborate with providers of covered online platformsCovered online platformThe term "covered online platform" means a website, internet application, or mobile application available to users in the United States, including a social networking site, video sharing service, search engine, or content aggregation service available to users in the United States, that— (A) generates at least $50,000,000 in annual revenue; or (B) had at least 25,000,000 monthly active users for not fewer than 3 of the preceding 12 months.Sec. 3(c)(4) to assist such providers in identifying and accessing the information of disclosures described in subparagraph (A); and
(b)(1)(D) 5 ensure that such application makes available to users the ability to incorporate, within the metadata of content created or modified by such application, information regarding the generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6) origin of such content, including tamper-evident information regarding— (i) the name of such application; (ii) the name and version of the generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6) model utilized by such application to create or modify such content; (iii) the date and time associated with the creation or modification of such content by such application; and (iv) the portion of such content that was created or modified by such application.
Imposes four obligations on any person who makes available a software application based on generative AI technology. First, AI-generated or substantially modified audio or visual content must incorporate a machine-readable disclosure acknowledging its generative AI origin. Second, the provider must establish and implement reasonable measures to prevent that disclosure from being removed or tampered with. Third, the provider must collaborate with covered online platforms to help them identify and access the embedded disclosures. Fourth, the application must make available to users the ability to embed tamper-evident metadata identifying the application name, model name and version, creation/modification timestamp, and the portion of content that was AI-generated or modified.
These obligations take effect 90 days after the FTC's implementing regulations become effective. A self-regulatory safe harbor allows compliance via FTC-approved industry guidelines.
(b)(2)(A) 6 A person who makes available for use a covered online platformCovered online platformThe term "covered online platform" means a website, internet application, or mobile application available to users in the United States, including a social networking site, video sharing service, search engine, or content aggregation service available to users in the United States, that— (A) generates at least $50,000,000 in annual revenue; or (B) had at least 25,000,000 monthly active users for not fewer than 3 of the preceding 12 months.Sec. 3(c)(4)— (A) shall clearly and conspicuously provide to a user of such platform, with respect to audio or visual contentAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1) accessed by such user through such platform that incorporates a disclosure described in paragraph (1)(A), the information included in such disclosure; and
(b)(2)(B) 7 may not, with respect to audio or visual contentAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1) accessed by such user through such platform that incorporates a disclosure described in paragraph (1)(A), remove such disclosure or any incorporated information described in paragraph (1)(D).
Imposes two obligations on providers of covered online platforms. First, platforms must clearly and conspicuously display to users the information included in AI-origin disclosures embedded in audio or visual content accessed through the platform. Second, platforms may not remove such disclosures or any incorporated provenance metadata from content accessed through the platform. These duties take effect 90 days after FTC implementing regulations become effective.
(b)(3)(A)–(B) 8 IN GENERAL.—Not later than 2 years after the date of the enactment of this Act, the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) shall promulgate regulations under section 553 of title 5, United States Code, to carry out this subsection. (B) CONSULTATION.—In carrying out subparagraph (A), the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) shall consult with the National Institute of Standards and Technology and the task forces established under subsection (a)(1).
(b)(4)(A)–(C) UNFAIR OR DECEPTIVE ACTS OR PRACTICES.—A violation of this subsection or a regulation promulgated under this subsection shall be treated as a violation of a regulation under section 18(a)(1)(B) of the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) Act (15 U.S.C. 57a(a)(1)(B)) regarding unfair or deceptive acts or practices. (B) POWERS OF COMMISSIONCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2).—The CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) shall enforce this subsection and the regulations promulgated under this subsection in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act. Any person who violates such subsection or a regulation promulgated under such subsection shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) Act. (C) AUTHORITY PRESERVED.—Nothing in this subsection may be construed to limit the authority of the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) under any other provision of law.
(b)(5) Paragraphs (1) and (2) of this subsection shall take effect on the date that is 90 days after the date on which the regulations promulgated under paragraph (3) take effect.
(b)(6)(A)–(C) SAFE HARBORS.— (A) IN GENERAL.—A person who makes available for use a generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6) application or a covered online platformCovered online platformThe term "covered online platform" means a website, internet application, or mobile application available to users in the United States, including a social networking site, video sharing service, search engine, or content aggregation service available to users in the United States, that— (A) generates at least $50,000,000 in annual revenue; or (B) had at least 25,000,000 monthly active users for not fewer than 3 of the preceding 12 months.Sec. 3(c)(4) may satisfy the requirements of this subsection (including regulations promulgated under this subsection) by following self-regulatory guidelines that are approved by the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) under subparagraph (B). (B) SELF-REGULATORY GUIDELINES.— (i) INCENTIVES.—In promulgating regulations under this subsection, the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) may provide incentives for self-regulation. (ii) DEEMED COMPLIANCE.—Incentives described in clause (i) shall include provisions for ensuring that a person will be deemed to be in compliance with the requirements of this subsection (including regulations promulgated under this subsection) if that person complies with guidelines that, after provision of notice and an opportunity for comment, are approved by the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) upon a determination that such guidelines satisfy the requirements of this subsection (including regulations promulgated under this subsection). (iii) EXPEDITED RESPONSE TO REQUESTS.—The CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) shall act upon a request for approval of guidelines under this paragraph not later than 180 days after the date on which such request is filed and shall set forth in writing conclusions with regard to such request. (C) APPEALS.—Final action by the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) on a request for approval of guidelines under this paragraph, or the failure to act within the time period described in subparagraph (B)(iii), may be appealed to a district court of the United States of appropriate jurisdiction as provided for in section 706 of title 5, United States Code.
(b)(7) The CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2) shall consider privacy concerns and the interoperability of standards when promulgating regulations under paragraph (3) and considering the approval of guidelines under paragraph (6).
Directs the FTC to promulgate implementing regulations within 2 years of enactment, in consultation with NIST and the task forces. Violations of the substantive obligations or regulations are treated as violations of FTC trade regulation rules regarding unfair or deceptive acts or practices, enforceable using all FTC Act powers and penalties. A self-regulatory safe harbor allows compliance through FTC-approved industry guidelines, with a 180-day expedited review process for guideline approval requests. The substantive provider obligations in paragraphs (1) and (2) take effect 90 days after the regulations take effect. The FTC must consider privacy concerns and standards interoperability in rulemaking.
(c)(1)–(9) AUDIO OR VISUAL CONTENTAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1).—The term ''audio or visual contentAudio or visual contentThe term "audio or visual content" means content in the form of a digital image, a video, or audio.Sec. 3(c)(1)'' means content in the form of a digital image, a video, or audio. (2) COMMISSIONCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2).—The term ''CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2)'' means the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 3(c)(2). (3) CONTENT PROVENANCEContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3).—The term ''content provenanceContent provenanceThe term "content provenance" means the chronology of the origin and history associated with digital content.Sec. 3(c)(3)'' means the chronology of the origin and history associated with digital content. (4) COVERED ONLINE PLATFORMCovered online platformThe term "covered online platform" means a website, internet application, or mobile application available to users in the United States, including a social networking site, video sharing service, search engine, or content aggregation service available to users in the United States, that— (A) generates at least $50,000,000 in annual revenue; or (B) had at least 25,000,000 monthly active users for not fewer than 3 of the preceding 12 months.Sec. 3(c)(4).—The term ''covered online platformCovered online platformThe term "covered online platform" means a website, internet application, or mobile application available to users in the United States, including a social networking site, video sharing service, search engine, or content aggregation service available to users in the United States, that— (A) generates at least $50,000,000 in annual revenue; or (B) had at least 25,000,000 monthly active users for not fewer than 3 of the preceding 12 months.Sec. 3(c)(4)'' means a website, internet application, or mobile application available to users in the United States, including a social networking site, video sharing service, search engine, or content aggregation service available to users in the United States, that— (A) generates at least $50,000,000 in annual revenue; or (B) had at least 25,000,000 monthly active users for not fewer than 3 of the preceding 12 months. (5) DIGITAL FINGERPRINTINGDigital fingerprintingThe term "digital fingerprinting" means the process by which an identifier is derived from a piece of digital content and stored in a database, for the purpose of identifying, matching against, or verifying such content, or similar content, at a later date.Sec. 3(c)(5).—The term ''digital fingerprintingDigital fingerprintingThe term "digital fingerprinting" means the process by which an identifier is derived from a piece of digital content and stored in a database, for the purpose of identifying, matching against, or verifying such content, or similar content, at a later date.Sec. 3(c)(5)'' means the process by which an identifier is derived from a piece of digital content and stored in a database, for the purpose of identifying, matching against, or verifying such content, or similar content, at a later date. (6) GENERATIVE ARTIFICIAL INTELLIGENCEGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6).—The term ''generative artificial intelligenceGenerative artificial intelligenceThe term "generative artificial intelligence" means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content.Sec. 3(c)(6)'' means the class of models and algorithms that use deep learning algorithms or other statistical techniques to generate new data that has similar characteristics and properties to the data with respect to which such models and algorithms have been trained, including any form of digital content. (7) MACHINE-READABLEMachine-readableThe term "machine-readable" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(7).—The term ''machine-readableMachine-readableThe term "machine-readable" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(7)'' has the meaning given such term in section 3502 of title 44, United States Code. (8) METADATAMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8).—The term ''metadataMetadataThe term "metadata" has the meaning given such term in section 3502 of title 44, United States Code.Sec. 3(c)(8)'' has the meaning given such term in section 3502 of title 44, United States Code. (9) WATERMARKINGWatermarkingThe term "watermarking" means the act of embedding tamper-resistant information into digital content (perceptibly or imperceptibly) which may be used to establish some aspect or aspects of the content provenance of the content or to store reference information.Sec. 3(c)(9).—The term ''watermarkingWatermarkingThe term "watermarking" means the act of embedding tamper-resistant information into digital content (perceptibly or imperceptibly) which may be used to establish some aspect or aspects of the content provenance of the content or to store reference information.Sec. 3(c)(9)'' means the act of embedding tamper-resistant information into digital content (perceptibly or imperceptibly) which may be used to establish some aspect or aspects of the content provenance of the content or to store reference information.
Defines nine terms used throughout Section 3, including audio or visual content, covered online platform (websites or apps with ≥$50M revenue or ≥25M monthly active users), generative artificial intelligence, content provenance, watermarking, digital fingerprinting, and cross-references to existing federal definitions for machine-readable and metadata. No compliance obligations are created.