WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
This Act may be cited as the ''Advisory for AI-Generated Content Act''.
This section establishes the short title of the Act as the "Advisory for AI-Generated Content Act." It creates no compliance obligations.
(a)(1) 1 It shall be unlawful for an AI-generating entityAI-generating entityThe term "AI-generating entity" means an entity that generates, creates, or otherwise produces AI-generated material.Sec. 2(c)(1) to create covered AI-generated materialCovered AI-generated materialThe term "covered AI-generated material" means AI-generated material that— (A) impersonates a specific individual or group of individuals; (B) is represented as original material by the AI-generating entity that produced the material, including with respect to artwork, songs, or news media; or (C) meets such criteria as the Commission may establish.Sec. 2(c)(4) unless such material includes a watermark that meets the standards established by the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) under paragraph (2).
(a)(2) Not later than 180 days after the date of enactment of this section, the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3), in consultation with the Federal Communications CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3), the Attorney General, and the Secretary of Homeland Security, shall issue regulations to establish standards for the watermarks required under paragraph (1).
(a)(3) The requirement established under paragraph (1) shall take effect on the date that is 1 year after the date on which the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) promulgates the regulations required under paragraph (2).
Section 2(a) establishes the bill's core substantive obligation: AI-generating entities must include a watermark on all covered AI-generated material that meets standards to be set by the FTC. The provision contemplates a two-stage rollout — the FTC must issue watermark standards within 180 days of enactment (in consultation with the FCC, Attorney General, and Secretary of Homeland Security), and the watermark requirement itself takes effect one year after those standards are promulgated.
The obligation is notable for its breadth: covered AI-generated material includes content that impersonates individuals, is represented as original creative work (artwork, songs, news media), or meets additional criteria the FTC may establish by regulation — giving the Commission open-ended authority to expand the scope of the watermark mandate.
(b)(1) A violation of this section or a regulation promulgated thereunder shall be treated as a violation of a rule defining an unfair or deceptive act or practice under section 18(a)(1)(B) of the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) Act (15 U.S.C. 57a(a)(1)(B)).
(b)(2)(A) The CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) shall enforce this section in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act.
(b)(2)(B) Any person who violates this section or a regulation promulgated thereunder shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) Act (15 U.S.C. 41 et seq.).
(b)(2)(C) Nothing in this section shall be construed to limit the authority of the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) under any other provision of law.
(b)(2)(D) The CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) shall promulgate in accordance with section 553 of title 5, United States Code, such rules as may be necessary to carry out this section.
Section 2(b) establishes the enforcement framework by treating violations as unfair or deceptive acts or practices under Section 18(a)(1)(B) of the FTC Act. The FTC enforces the bill using the same jurisdiction, powers, and duties it has under the FTC Act generally. Violators are subject to FTC Act penalties and entitled to FTC Act privileges and immunities. The section includes a savings clause preserving the Commission's existing authority and grants rulemaking power under 5 U.S.C. § 553.
(c)(1) The term ''AI-generating entityAI-generating entityThe term "AI-generating entity" means an entity that generates, creates, or otherwise produces AI-generated material.Sec. 2(c)(1)'' means an entity that generates, creates, or otherwise produces AI-generated materialAI-generated materialThe term "AI-generated material" means artificial intelligence technology that can produce various types of content, including text, images, audio, or synthetic data.Sec. 2(c)(2).
(c)(2) The term ''AI-generated materialAI-generated materialThe term "AI-generated material" means artificial intelligence technology that can produce various types of content, including text, images, audio, or synthetic data.Sec. 2(c)(2)'' means artificial intelligence technology that can produce various types of content, including text, images, audio, or synthetic data.
(c)(3) The term ''CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3)'' means the Federal Trade CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3).
(c)(4) The term ''covered AI-generated materialCovered AI-generated materialThe term "covered AI-generated material" means AI-generated material that— (A) impersonates a specific individual or group of individuals; (B) is represented as original material by the AI-generating entity that produced the material, including with respect to artwork, songs, or news media; or (C) meets such criteria as the Commission may establish.Sec. 2(c)(4)'' means AI-generated materialAI-generated materialThe term "AI-generated material" means artificial intelligence technology that can produce various types of content, including text, images, audio, or synthetic data.Sec. 2(c)(2) that— (A) impersonates a specific individual or group of individuals; (B) is represented as original material by the AI-generating entityAI-generating entityThe term "AI-generating entity" means an entity that generates, creates, or otherwise produces AI-generated material.Sec. 2(c)(1) that produced the material, including with respect to artwork, songs, or news media; or (C) meets such criteria as the CommissionCommissionThe term "Commission" means the Federal Trade Commission.Sec. 2(c)(3) may establish.
Section 2(c) defines four key terms: AI-generating entity (any entity that generates, creates, or produces AI-generated material), AI-generated material (AI technology producing text, images, audio, or synthetic data), Commission (the FTC), and covered AI-generated material (AI-generated material that impersonates individuals, is represented as original content, or meets FTC-established criteria). The definition of covered AI-generated material is notable for its open-ended catch-all at subparagraph (C), which delegates to the FTC the authority to expand the scope of the watermark mandate beyond the two expressly enumerated categories.