(2)(a) 1 AGE ESTIMATION AND IDENTIFICATION OF MINORSMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d). (a) 1. No later than 14 days after the date on which an account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) has been on a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) for at least 25 hours within a 6-month period, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall use reasonable means and reasonable efforts, taking into consideration available technology and the data in the possession of the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), to estimate the age of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) for purposes of subds. 2. and 3. 2. If the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), in the estimate under subd. 1., is able to conclude with 80 percent confidence that the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) is at least 18 years of age, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) may treat the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) as not a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) for purposes of this section. 3. If the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), in the estimate under subd. 1., is not able to conclude with 80 percent confidence that the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) is at least 18 years of age, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall treat the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) as a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) for purposes of this section.

(2)(b) 1 1. No later than 14 days after the date on which an account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) has been on a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) for at least 50 hours within a 6-month period, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall use reasonable means and reasonable efforts to revise its estimate of the age of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) for purposes of subds. 2. and 3. 2. If the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), in the revised estimate under subd. 1., is able to conclude with 90 percent confidence that the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) is at least 18 years of age, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) may treat the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) as not a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) for purposes of this section. 3. If the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), in the revised estimate under subd. 1., is not able to conclude with 90 percent confidence that the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) is at least 18 years of age, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall treat the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) as a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) for purposes of this section.

(2)(c) 1 A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall update its estimate of the age of each account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) after every additional 100 hours spent by the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) on the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) or as often as the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) applies any form of data analytics or artificial intelligence to update its estimate of any other demographic characteristic of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a), whichever period is shorter.

(2)(d) 1 1. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall derive the age estimates required under this subsection based on information collected and retained by the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) in the ordinary course of operation of the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b). Nothing in this subsection creates a duty on the part of a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) to request, collect, or retain any information from or about an account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a). 2. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) has no obligation under this subsection to estimate the age of an account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) who has had an account with the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) continuously for at least 7 years nor to take any action with respect to such an account.

(3)(a) 2 Creation and maintenance of accounts. 1. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall require an applicant for an account to provide, as part of the application process, the applicant's date of birth. 2. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) may not create or maintain an account for a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), or change the terms and conditions of an account for a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), without first obtaining verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j) and retaining documentation sufficient to reasonably establish that it has obtained verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j).

(3)(b) 3 Privacy and parental limitations. 1. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall, for an account for a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), set all privacy settings, as the default setting, at the most private levels. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) may not change the privacy settings of an account of a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), for as long as the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) remains a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), without first obtaining verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j) for the change and retaining documentation sufficient to reasonably establish that it has obtained verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j). 2. In the course of obtaining verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j) to establish or continue an account for a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall prominently provide and explain an option for the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d)'s parentParent"Parent" includes any legal guardian of a minor.Wis. Stat. § 100.72(1)(e) to make this consent conditional on receipt by the parent of a separate password that enables the parentParent"Parent" includes any legal guardian of a minor.Wis. Stat. § 100.72(1)(e) to do all of the following: a. Monitor the amount of time the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) spends using the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b). b. Set daily and weekly time limits on use of the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b). c. Set limits on times of day when the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) can be accessed by the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d).

(3)(c) 4 Prohibition on presentation of addictive features to minorsMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d). A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) may not present any of the following addictive features in the display or feed of a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d): 1. Infinite scrollingInfinite scrolling"Infinite scrolling" means any of the following: 1. Continuously loading content, or content that loads as the account holder scrolls down the page without the need to open a separate page. 2. Seamless content, or the use of pages with no visible or apparent end or page breaks.Wis. Stat. § 100.72(1)(c). 2. Display of a profile-based feedProfile-based feed"Profile-based feed" means a feed in which the material presented has been selected or prioritized by a covered social media platform for display to an account holder based in whole or in part on personal information of that account holder. "Profile-based feed" does not include any of the following: a. A feed that includes content created by a 3rd party that is displayed to the account holder because the account holder has taken an affirmative step to select the 3rd-party's content for inclusion in the feed, such as by "following," "friending," or engaging in a similar action in relation to the 3rd party, which content is not otherwise selected or prioritized for display to the account holder based on personal information. b. A feed from which is excluded content based on information about or any estimate of the age of the account holder if the content is obscene as to minors or if the content is, by policy of the covered social media platform, not suitable for presentation to minors.Wis. Stat. § 100.72(1)(g). 3. Push notificationsPush notification"Push notification" means an automatic electronic message, whether audible, visual, or tactile, designed to call the attention of the account holder to newly posted content, or to user responses to content posted by the account holder, or to inform the account holder about other specific activities or events related to the account holder's account. "Push notification" does not include a notification alerting the account holder of incoming calls, text messages, email messages, or similar messages sent by human contacts and delivered by means of any application.Wis. Stat. § 100.72(1)(h). 4. Video that begins to play without the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) first clicking on the video or on a play button for the video. 5. Display of personal metrics that indicate the number of times other users have clicked a button or taken another action to indicate their reaction to, or that they have shared or reposted, content posted by the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a). 6. Display of awards, badges, tiers, or any form of recognition of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) based on hours spent by the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) on the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a)'s number of followers, the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a)'s number of postings, the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a)'s frequency or regularity of postings, or any other metric of usage or performance on the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b).

(3)(d) 5 Prohibition on profile-based, paid commercial advertising to minorsMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d). A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall prevent in the display or feed of a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) advertising to which all of the following apply: 1. The covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) receives compensation of any sort in return for displaying the advertising. 2. The advertising seeks to encourage the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) to purchase a product or service or otherwise engage in a commercial transaction or to follow a link to a website that encourages the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) to engage in a commercial transaction. 3. The advertising has been selected or prioritized for display to the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) based in whole or in part on personal information of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a), except under circumstances when the advertising has been selected for display based in whole or in part on information about or an estimate of the age of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) solely for the purpose of excluding advertisements that by law or policy of the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) are not suitable for presentation to minors of that age.

(3)(e) 6 Termination of accounts. 1. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) has a continuing obligation to terminate an account if it concludes, or obtains information from which it reasonably should conclude under sub. (2), that the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) is a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), unless the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) has obtained verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j) for the account and retains documentation sufficient to reasonably establish that it has obtained verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j). 2. a. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall terminate an account of a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) no later than 7 days after receipt of a request for termination from the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a). b. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall terminate the account of a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) not later than 14 days after receipt of a request for termination from a parent of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d). Upon receipt of the request, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall verify that the requesting party is a parent of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) by whatever means of verification the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) uses for purposes of ascertaining the validity of verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j). c. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall provide clear, simple, and easy-to-locate means for the parent of a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) to request termination of an account of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d).

(3)(f) 6 Dispute and correction of terminations. 1. If a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) makes a determination that it must terminate an account because the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) has been classified as a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) and verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j) has not been obtained, the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall, not later than 7 days after making the determination, provide to the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) a notice of its intent to terminate the account. The notice shall include the reason for the account termination. 2. The covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall allow the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) at least 30 days from the date of the notice under subd. 1. for the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) to dispute the age classification and to complete an age verification process or provide verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j). 3. If an account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) disputes his or her classification as a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d), a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) may rely on any commercially reasonable age verification process to resolve the dispute. 4. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) shall make a reasonable determination of an account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a)'s dispute of his or her classification within 30 days of the completion of the age verification. 5. If a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) concludes, after considering a dispute of the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a)'s age classification and the result of any age verification, that the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) is obligated to terminate an account, it shall terminate that account not later than 7 days after making this determination.

(4) NOTICE AND ENFORCEMENT. The department shall receive consumer complaints alleging violations of this section, and shall investigate alleged violations of this section. The department, the department of justice in consultation with the department, or a district attorney in consultation with the department may bring an action for temporary or permanent injunctive or other relief for any violation of this section or an action for the penalties authorized in sub. (5).

(5)(a)–(e) PENALTIES. A covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) that violates this section is subject to all of the following: (a) A forfeiture of $100 for each violation. Each account affected by a violation constitutes a separate offense. Each day of continued violation constitutes a separate offense. (b) An order to pay an award of damages to an injured minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parent of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d). (c) Disgorgement of the money the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) received in the course of violating this section's requirements and payout of the disgorged money to all injured minorsMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or their parentsParent"Parent" includes any legal guardian of a minor.Wis. Stat. § 100.72(1)(e). (d) Notwithstanding s. 814.04 (1), a court-ordered award to the department and the department of justice, as appropriate, for the reasonable and necessary costs of investigation and expenses of prosecution, including court costs and attorney fees. (e) Any other relief or course of action the court deems reasonable and necessary.

(6)(a)(1)–(6) PRIVATE CAUSE OF ACTION; VOID CONTRACTS. (a) 1. A minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parent of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) aggrieved by a negligent, reckless, or knowing violation of this section may bring a civil action against a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) for declaratory or injunctive relief, damages, including harm to mental health and emotional distress, and any other appropriate relief. 2. If a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parent of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) prevails in an action under subd. 1. and the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b)'s violation was reckless or knowing, the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parentParent"Parent" includes any legal guardian of a minor.Wis. Stat. § 100.72(1)(e) is entitled to recover $10,000 or actual damages, whichever is greater, for each violation. 3. If a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parent of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) prevails in an action under subd. 1. and the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b)'s violation was part of a pattern of reckless or knowing conduct, the court may award punitive damages against the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b). 4. Notwithstanding s. 814.04 (1), if a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parent of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) prevails in an action under subd. 1., the court shall award to the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parentParent"Parent" includes any legal guardian of a minor.Wis. Stat. § 100.72(1)(e) court costs and reasonable attorney fees. 5. Notwithstanding subds. 1. to 4., a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) is not liable under this paragraph for any violation of this section if it used reasonable means and reasonable efforts, taking into consideration available technology and the data in the possession of the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), to comply with the requirements of this section. 6. An action under subd. 1. may not be brought later than 3 years after the date the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parentParent"Parent" includes any legal guardian of a minor.Wis. Stat. § 100.72(1)(e) knew, or reasonably should have known, of the alleged violation, except that for a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) this 3-year period does not begin until the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) attains the age of 18 years.

(6)(b) If a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) permits a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) to open or continue an account on the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) in the absence of verifiable parental consentVerifiable parental consent"Verifiable parental consent" means any reasonable effort, taking into consideration available technology, to ensure that a parent of a minor receives notice of the covered social media platform's personal information collection, use, and disclosure practices and authorizes the collection, use, and disclosure, as applicable, of personal information and the subsequent use of that information before that information is collected from the minor. "Verifiable parental consent" includes a request for authorization for future collection, use, and disclosure of a minor's personal information described in a notice to the minor's parent.Wis. Stat. § 100.72(1)(j), any purported contract pertaining to the account is void and unenforceable as contrary to public policy, including any arbitration provision, limitation of liability, or limitation of remedies, without regard to whether the covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b) had actual or constructive knowledge that the account holderAccount holder"Account holder" means an individual who is a resident of this state and who has an account or profile with a covered social media platform that is associated by the covered social media platform with a unique identifier, during any period in which the covered social media platform knows or should reasonably know the individual is physically located in this state.Wis. Stat. § 100.72(1)(a) was a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d).

(7)(a)–(b) DEPARTMENT REPORT. (a) The department shall, on July 1, 2027, and annually thereafter, submit a report to the governor and the appropriate standing committees of the legislature under s. 13.172 (3) that includes all of the following information: 1. An evaluation of the liability and enforcement provisions of this section, including the effectiveness of the department's efforts to enforce this section and any recommendations for changes to this section. 2. A summary of the consumer interactions that are protected and not protected by this section, including a list of alleged violations of this section that the department has received. 3. An accounting for the year of all penalties assessed and all forfeitures collected. (b) The department may update or correct the report submitted under par. (a) as new information becomes available.

(8)(a)–(c) EXCLUSIONS; WAIVER PROHIBITED. (a) Nothing in this section limits what content parentsParent"Parent" includes any legal guardian of a minor.Wis. Stat. § 100.72(1)(e) may show to their children. (b) Nothing in this section limits, beyond any limits imposed by other law, what results an online search engine may return in response to a query by a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d). (c) The rights and protections afforded a minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) or parent of the minorMinor"Minor" means a resident of this state who is less than 18 years of age, excluding an emancipated minor, as defined in s. 48.375 (2) (e).Wis. Stat. § 100.72(1)(d) under this section may not be waived or limited by a covered social media platformCovered social media platform"Covered social media platform" means a social media platform and any parent, subsidiary, or affiliate of the social media platform that together, in aggregate worldwide, generated at least $1,000,000,000 in annual gross revenue in at least one of the immediately preceding 3 years.Wis. Stat. § 100.72(1)(b), and any provision of an agreement attempting such a waiver or limitation is contrary to public policy and void.