WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
Section 1 (definitions added) SECTION 1. Section 482P-1, Hawaii Revised Statutes, is amended as follows: 1. By adding two new definitions to be appropriately inserted and to read: ""Artificial intelligenceArtificial intelligence"Artificial intelligence" has the same meaning as defined in section 11-303.HRS § 482P-1" has the same meaning as defined in section 11-303. "Artificial intelligence deepfakeArtificial intelligence deepfake"Artificial intelligence deepfake" means any image, audio, video, or other media that: (1) Is entirely created using artificial intelligence and would falsely appear to a reasonable person to be authentic; or (2) Is materially altered by artificial intelligence and the alteration would cause a reasonable person to have a fundamentally different understanding of the altered media when comparing it to an unaltered version.HRS § 482P-1" means any image, audio, video, or other media that: (1) Is entirely created using artificial intelligenceArtificial intelligence"Artificial intelligence" has the same meaning as defined in section 11-303.HRS § 482P-1 and would falsely appear to a reasonable person to be authentic; or (2) Is materially altered by artificial intelligenceArtificial intelligence"Artificial intelligence" has the same meaning as defined in section 11-303.HRS § 482P-1 and the alteration would cause a reasonable person to have a fundamentally different understanding of the altered media when comparing it to an unaltered version."
Section 1 (likeness amended) 1 2. By amending the definition of "likenessLikeness"Likeness" means an image, photograph, painting, sketching, model, diagram, artificial intelligence deepfake, or other recognizable representation of an individual's face or body, and includes, in the case of a personality, a characteristic.HRS § 482P-1" to read: ""LikenessLikeness"Likeness" means an image, photograph, painting, sketching, model, diagram, artificial intelligence deepfake, or other recognizable representation of an individual's face or body, and includes, in the case of a personality, a characteristic.HRS § 482P-1" means an image, photograph, painting, sketching, model, diagram, artificial intelligence deepfakeArtificial intelligence deepfake"Artificial intelligence deepfake" means any image, audio, video, or other media that: (1) Is entirely created using artificial intelligence and would falsely appear to a reasonable person to be authentic; or (2) Is materially altered by artificial intelligence and the alteration would cause a reasonable person to have a fundamentally different understanding of the altered media when comparing it to an unaltered version.HRS § 482P-1, or other recognizable representation of an individual's face or body, and includes, in the case of a personality, a characteristic."
Section 2 SECTION 2. This Act does not affect rights and duties that matured, penalties that were incurred, and proceedings that were begun before its effective date.
Section 4 SECTION 4. This Act shall take effect upon its approval.
Section 1 amends Hawaii's right-of-publicity definitions section by adding two new defined terms — artificial intelligence (cross-referencing HRS § 11-303) and artificial intelligence deepfake — and by inserting artificial intelligence deepfake into the existing definition of likeness. The practical effect is that any unauthorized commercial use of an AI-generated or AI-materially-altered depiction of a real individual now falls squarely within Chapter 482P's existing publicity-rights cause of action.
The section creates no new affirmative compliance duty on AI developers, platforms, or generators. Instead, it expands the universe of conduct that triggers existing publicity-rights liability — essentially clarifying that an AI deepfake of a person is legally indistinguishable from a photograph or painting of that person for purposes of consent and commercial-use rules.