WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
Sec. 2HHHH 1 Sec. 2HHHH. Commercial transactions; artificial intelligence disclosure. It is an unlawful practice within the meaning of this Act, whether or not a consumer is in fact misled, deceived, or damaged, for any person to engage in a commercial transaction or trade practice with a consumer in which: (1) the consumer is communicating or otherwise interacting with a chatbot, artificial intelligence agent, avatar, or other computer technology that engages in a textual or aural conversation; (2) the communication may mislead or deceive a reasonable consumer to believe that the consumer is communicating with a human representative; and (3) the consumer is not notified in a clear and conspicuous manner that the consumer is communicating with an artificial intelligence system and not a human representative.
Sec. 99 Section 99. Effective date. This Act takes effect January 1, 2026.
Section 2HHHH adds a new unlawful practice to the Illinois Consumer Fraud and Deceptive Business Practices Act. The provision targets undisclosed use of conversational AI — chatbots, AI agents, avatars, or similar text- or voice-based systems — in commercial transactions or trade practices with consumers.
The trigger has three conjunctive elements: (1) the consumer is interacting with a covered conversational AI; (2) the communication may mislead a reasonable consumer into believing they are speaking with a human; and (3) no clear and conspicuous AI-identity notice is given. Notably, the statute makes the conduct unlawful whether or not a consumer is in fact misled, deceived, or damaged, removing any actual-harm requirement for the underlying violation. Because the obligation is folded into the Consumer Fraud Act, the Attorney General and private plaintiffs may invoke the full suite of UDAP remedies, including statutory attorney's fees.