Any commercial entity that deploys a chatbot must provide a clear and conspicuous disclosure to every user that they are interacting with a chatbot, not a human. This is an unconditional obligation — it applies regardless of whether a reasonable person would be misled. The disclosure must be made to every person the chatbot interacts with. The statute does not specify timing or format, but the 'clearly and conspicuously' standard requires prominence sufficient to ensure users actually notice the disclosure.

Any statement, representation, or interaction made by a chatbot deployed by a commercial entity is legally treated as if it were made by a human employee or agent of that entity. This means the entity is fully liable for chatbot outputs — including false claims, misleading representations, or warranties — under the same legal theories that would apply to human employees. Critically, adding a disclaimer (e.g., 'this is AI-generated and may be inaccurate') does not provide any defense under this chapter, under Chapter 93A, or under any other Massachusetts cause of action. This provision does not create an affirmative compliance obligation but rather establishes a liability attribution rule with significant exposure implications.