Maryland · House Bill · 2026 Regular Session
HB148
Maryland House Bill 148 — Consumer Protection and Labor and Employment – Surveillance–Based Price and Wage Setting – Prohibition

Status ● Introduced Effective Oct 1, 2026 Passage Likelihood L

WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE

How Is This Bill Enforced

Enforcement Authority
Consumer-side: Violation of § 14–1330 is an unfair, abusive, or deceptive trade practice under the Maryland Consumer Protection Act (§ 13–301), enforceable by the Division of Consumer Protection and the Attorney General. Employment-side: The Commissioner of Labor and Industry may investigate upon receipt of a written employee complaint and, upon finding a violation, must attempt mediation or refer the matter to the Attorney General, who may bring an action for injunctive relief, damages, or other relief. No private right of action is expressly created by this bill.
Private Right of Action
No private right of action. Enforcement is exclusive to the designated authority.
Penalties
Consumer-side remedies are those available under the Maryland Consumer Protection Act for unfair, abusive, or deceptive trade practices. Employment-side: the Attorney General may seek injunctive relief, damages, or other relief in the county where the violation allegedly occurred. No specific statutory damages amounts are stated in this bill.

What This Bill Requires

Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.

Statutory Text
Analysis & Obligations
Md. Code, Com. Law § 13–301(14)(xlix)
UDAP designation for surveillance-based price setting violations

(14)(xlix) SECTION 14–1330 OF THIS ARTICLE; OR

This provision amends Maryland's enumerated list of unfair, abusive, or deceptive trade practices to include violations of the new § 14–1330, which prohibits surveillance-based price setting. By incorporating the new section into § 13–301(14), any violation of the surveillance-based price setting prohibition is automatically subject to the full enforcement and penalty framework of the Maryland Consumer Protection Act.

Md. Code, Com. Law § 14–1330
Prohibition on surveillance-based price setting
Deployer

(A)(1)–(5) IN THIS SECTION THE FOLLOWING WORDS HAVE THE MEANINGS INDICATED. (2) "ARTIFICIAL INTELLIGENCEArtificial intelligence"Artificial intelligence" has the meaning stated in § 3.5–801 of the State Finance and Procurement Article.Md. Code, Com. Law § 14–1330(A)(2)" HAS THE MEANING STATED IN § 3.5–801 OF THE STATE FINANCE AND PROCUREMENT ARTICLE. (3) (I) "AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3)" MEANS A SYSTEM, SOFTWARE, OR A PROCESS THAT USES COMPUTATION TO ASSIST, APPROXIMATE, OR REPLACE HUMAN DECISION MAKING. (II) "AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3)" INCLUDES A SYSTEM, SOFTWARE, OR A PROCESS DERIVED FROM MACHINE LEARNING, STATISTICS, OR OTHER DATA PROCESSING OR ARTIFICIAL INTELLIGENCEArtificial intelligence"Artificial intelligence" has the meaning stated in § 3.5–801 of the State Finance and Procurement Article.Md. Code, Com. Law § 14–1330(A)(2) TECHNIQUES. (III) "AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3)" DOES NOT INCLUDE PASSIVE COMPUTING INFRASTRUCTURE. (4) "SURVEILLANCE–BASED PRICE SETTINGSurveillance–based price setting"Surveillance–based price setting" means the use of surveillance data in conjunction with an automated decision system to offer or inform a customized price for a good or service for a specific individual or group of individuals in the State.Md. Code, Com. Law § 14–1330(A)(4)" MEANS THE USE OF SURVEILLANCE DATASurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5) IN CONJUNCTION WITH AN AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3) TO OFFER OR INFORM A CUSTOMIZED PRICE FOR A GOOD OR SERVICE FOR A SPECIFIC INDIVIDUAL OR GROUP OF INDIVIDUALS IN THE STATE. (5) (I) "SURVEILLANCE DATASurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5)" MEANS DATA OBTAINED THROUGH OBSERVATION, INFERENCE, OR SURVEILLANCE OF AN INDIVIDUAL RELATING TO PERSONAL OR GENETIC INFORMATION, BEHAVIOR, OR BIOMETRICS OF THE INDIVIDUAL OR A GROUP, BAND, CLASS, OR TIER TO WHICH THE INDIVIDUAL BELONGS. (II) "SURVEILLANCE DATASurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5)" INCLUDES DATA GATHERED, PURCHASED, OR OTHERWISE ACQUIRED.

(B)–(C) 1 THIS SECTION DOES NOT APPLY TO A PERSON THAT OFFERS A CUSTOMIZED PRICE TO A CONSUMER OR GROUP OF CONSUMERS WHEN THE DIFFERENT PRICES: (1) ARE BASED ON DIFFERENCES IN COST TO PROVIDE A GOOD OR SERVICE TO DIFFERENT CONSUMERS; OR (2) REFLECT A DISCOUNT OR REWARD OFFERED TO ALL CONSUMERS ON EQUAL TERMS IN WHICH: (I) THE TERMS OF THE DISCOUNT OR REWARD ARE AVAILABLE AND ACCESSIBLE TO EACH CONSUMER; (II) THE DISCOUNT OR REWARD IS OFFERED UNIFORMLY TO EACH CONSUMER WHO MEETS THE DISCLOSED ELIGIBILITY CRITERIA, SUCH AS STATUS AS A SENIOR, STUDENT, TEACHER, VETERAN, OR MEMBER OF THE MILITARY; AND (III) ELIGIBILITY FOR THE DISCOUNT OR REWARD IS BASED ON INFORMATION AFFIRMATIVELY AND VOLUNTARILY PROVIDED BY THE CONSUMER TO THE PERSON OFFERING THE DISCOUNT OR REWARD. (C) ANY SURVEILLANCE DATASurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5) USED TO OFFER A CUSTOMIZED PRICE IN ACCORDANCE WITH SUBSECTION (B) OF THIS SECTION MAY NOT BE USED FOR ANY OTHER PURPOSE, INCLUDING PROFILING, TARGETED ADVERTISING, OR THE SETTING OF A PRICE IN ANY OTHER MANNER NOT CONSISTENT WITH SUBSECTION (B) OF THIS SECTION.

(D) 1 A PERSON MAY NOT ENGAGE IN SURVEILLANCE–BASED PRICE SETTINGSurveillance–based price setting"Surveillance–based price setting" means the use of surveillance data in conjunction with an automated decision system to offer or inform a customized price for a good or service for a specific individual or group of individuals in the State.Md. Code, Com. Law § 14–1330(A)(4).

Section 14–1330 is the bill's core consumer-protection provision. It defines surveillance-based price setting — the use of surveillance data in conjunction with an automated decision system to set customized prices — and flatly prohibits the practice. The prohibition is broad: it covers any person offering or informing a customized price for a good or service for a specific individual or group in Maryland.

Two narrow exceptions apply: cost-based price differentials and uniformly-offered discounts or rewards where the terms are publicly available, offered equally to all eligible consumers, and based on information the consumer voluntarily provides. Even where a price is set under these exceptions, the underlying surveillance data may not be repurposed for profiling, targeted advertising, or any other non-excepted pricing use.

Compliance actions 1 item
1
No person may use surveillance dataSurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5) in conjunction with an automated decision systemAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3) to offer or set a customized price for a good or service for a specific individual or group in Maryland. Exceptions apply only for cost-based price differentials and uniformly-offered discounts based on voluntarily provided consumer information; surveillance dataSurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5) used under an exception may not be repurposed for profiling, targeted advertising, or other non-excepted pricing.
CP-01.11
Md. Code, Lab. & Empl. § 3–103(e)(7)
Commissioner complaint investigation authority

(e)(7) THE COMMISSIONER MAY INVESTIGATE WHETHER § 3–718 OF THIS TITLE HAS BEEN VIOLATED ON RECEIPT OF A WRITTEN COMPLAINT OF AN EMPLOYEE.

This provision grants the Commissioner of Labor and Industry authority to investigate potential violations of the new § 3–718 (surveillance-based wage setting prohibition) upon receipt of a written employee complaint. It integrates the new prohibition into the existing enforcement machinery of the Labor and Employment Article.

Md. Code, Lab. & Empl. § 3–718
Prohibition on surveillance-based wage setting
Deployer

(A)(1)–(4) IN THIS SECTION THE FOLLOWING WORDS HAVE THE MEANINGS INDICATED. (2) "AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3)" HAS THE MEANING STATED IN § 14–1330 OF THE COMMERCIAL LAW ARTICLE. (3) "SURVEILLANCE–BASED WAGE SETTINGSurveillance–based wage setting"Surveillance–based wage setting" means the use of surveillance data in conjunction with an automated decision system to offer or inform a customized wage for a specific employee or group of employees in the State.Md. Code, Lab. & Empl. § 3–718(A)(3)" MEANS THE USE OF SURVEILLANCE DATASurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5) IN CONJUNCTION WITH AN AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3) TO OFFER OR INFORM A CUSTOMIZED WAGE FOR A SPECIFIC EMPLOYEE OR GROUP OF EMPLOYEES IN THE STATE. (4) "SURVEILLANCE DATASurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5)" HAS THE MEANING STATED IN § 14–1330 OF THE COMMERCIAL LAW ARTICLE.

(B)–(C) 2 THIS SECTION DOES NOT APPLY TO AN EMPLOYER WHO: (1) OFFERS A CUSTOMIZED WAGE BASED ON DATA SPECIFIC TO AN EMPLOYEE THAT IS: (I) DIRECTLY RELATED TO THE TASK THE EMPLOYEE WAS HIRED TO PERFORM; OR (II) BASED ON THE LOCATION WHERE THE EMPLOYEE WORKS AND THE COST OF LIVING IN THAT LOCATION; AND (2) BEFORE HIRING AN EMPLOYEE WHOSE WAGES ARE SET IN WHOLE OR IN PART THROUGH AN AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3), DISCLOSES IN PLAIN LANGUAGE TO THE EMPLOYEE WHAT DATA IS CONSIDERED AND HOW THE AUTOMATED DECISION SYSTEMAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3) CONSIDERS THE DATA. (C) AN EMPLOYER MAY NOT ENGAGE IN SURVEILLANCE–BASED WAGE SETTINGSurveillance–based wage setting"Surveillance–based wage setting" means the use of surveillance data in conjunction with an automated decision system to offer or inform a customized wage for a specific employee or group of employees in the State.Md. Code, Lab. & Empl. § 3–718(A)(3).

(D) THIS SECTION DOES NOT DIMINISH THE RIGHT OF COVERED EMPLOYEES TO COLLECTIVELY BARGAIN OVER TERMS AND CONDITIONS OF EMPLOYMENT IN EXCESS OF THE PROTECTIONS UNDER THIS SUBTITLE.

(E)(1)–(2) WHENEVER THE COMMISSIONER DETERMINES THAT THIS SECTION HAS BEEN VIOLATED, THE COMMISSIONER SHALL: (I) TRY TO RESOLVE ANY ISSUE INVOLVED IN THE VIOLATION INFORMALLY BY MEDIATION; OR (II) ASK THE ATTORNEY GENERAL TO BRING AN ACTION ON BEHALF OF THE APPLICANT OR EMPLOYEE. (2) THE ATTORNEY GENERAL MAY BRING AN ACTION UNDER THIS SUBSECTION IN THE COUNTY WHERE THE VIOLATION ALLEGEDLY OCCURRED FOR INJUNCTIVE RELIEF, DAMAGES, OR OTHER RELIEF.

Section 3–718 is the bill's employment-side counterpart to the consumer pricing prohibition. It prohibits employers from engaging in surveillance-based wage setting — using surveillance data in conjunction with an automated decision system to set or inform a customized wage for a specific employee or group of employees in Maryland.

The employer exception is narrower than the consumer-side exception: it requires that the customized wage be based on data directly related to the employee's hired task or the employee's work location and cost of living, and that the employer disclose in plain language before hiring what data the automated decision system considers and how. Collective bargaining rights are expressly preserved. Enforcement runs through the Commissioner of Labor and Industry to the Attorney General, who may seek injunctive relief, damages, or other relief.

Compliance actions 1 item
2
Employers must not use surveillance dataSurveillance data"Surveillance data" means data obtained through observation, inference, or surveillance of an individual relating to personal or genetic information, behavior, or biometrics of the individual or a group, band, class, or tier to which the individual belongs. "Surveillance data" includes data gathered, purchased, or otherwise acquired.Md. Code, Com. Law § 14–1330(A)(5) in conjunction with an automated decision systemAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3) to offer or set a customized wage for a specific employee or group of employees in Maryland. An exception applies only where the customized wage is based on data directly related to the employee's hired task or the employee's work location and cost of living, and the employer discloses in plain language before hiring what data is considered and how the automated decision systemAutomated decision system"Automated decision system" means a system, software, or a process that uses computation to assist, approximate, or replace human decision making. "Automated decision system" includes a system, software, or a process derived from machine learning, statistics, or other data processing or artificial intelligence techniques. "Automated decision system" does not include passive computing infrastructure.Md. Code, Com. Law § 14–1330(A)(3) uses it.
Md. Code, State Fin. & Proc. § 3.5–801
Artificial intelligence definition (cross-reference)

(a), (c) In this subtitle the following words have the meanings indicated. (c) "Artificial intelligenceArtificial intelligence"Artificial intelligence" has the meaning stated in § 3.5–801 of the State Finance and Procurement Article.Md. Code, Com. Law § 14–1330(A)(2)" means a machine–based system that: (1) can, for a given set of human–defined objectives, make predictions, recommendations, or decisions influencing real or virtual environments; (2) uses machine and human–based inputs to perceive real and virtual environments and abstracts those perceptions into models through analysis in an automated manner; and (3) uses model inference to formulate options for information or action.

This section is reenacted without amendments solely to establish the cross-referenced definition of artificial intelligence used by the new § 14–1330. It imposes no new obligations.

Passage Likelihood

Low
Status Introduced
Chamber No passage
Committee No action
Majority party (No data)
Bipartisan No
Prior session None

Legislative History

2025-08-14 Pre-filed
2026-01-14 First Reading Economic Matters
2026-01-19 Hearing 2/10 at 1:00 p.m.

Entry Last Reviewed

2026-05-20
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