CP-01
Consumer Protection
Deceptive & Manipulative AI Conduct
AI systems may not be designed or deployed to deceive or manipulate users against their own interests. This covers psychologically exploitative design, deceptive UX patterns, false personalization, and AI-generated political content. All are derived from unfair and deceptive trade practice frameworks applied to AI contexts.
Sub-obligations11
Bills302
Jurisdictions48
Enacted33
Show
Sort bills within section

11 sub-obligations of CP-01

Click any row to jump to its bills below.
ID Sub-Obligation Enacted Live Failed Total
CP-01.1 Psychological vulnerability exploitation prohibition
AI systems may not be designed to identify and exploit individual psychological vulnerabilities — including grief, loneliness, anxiety, or addiction susceptibility — or to exploit cognitive biases and subconscious processing to influence behavior in ways users would not endorse if they understood the mechanism. This prohibition applies regardless of whether the manipulation is intended to extract commercial value, influence decisions, or modify behavior.
2Enacted 13Live 21Failed 36Total Jump →
CP-01.2 Compulsive engagement design prohibition
AI systems may not be designed to create compulsive or addictive engagement patterns users cannot reasonably moderate — including variable reward schedules, manufactured urgency, and engagement optimization that prioritizes platform metrics over user wellbeing.
1Enacted 11Live 14Failed 26Total Jump →
CP-01.3 Deceptive dark patterns prohibition
AI systems may not use deceptive interface patterns — including misleading defaults, hidden opt-outs, manufactured social proof, or confusing choices — to obtain consent or influence decisions.
2Enacted 32Live 15Failed 49Total Jump →
CP-01.4 Simulated emotional attachment prohibition
AI systems may not be designed to simulate genuine emotional relationships for the purpose of manipulating decisions or extracting value, where the system knows the emotional response is not warranted.
0Enacted 8Live 4Failed 12Total Jump →
CP-01.5 Deceptive personalization prohibition
AI systems may not use personal data to generate false impressions of personal connection, personal endorsement, or personal relationship that does not exist. Fabricated reviews, testimonials, and social proof are also prohibited.
3Enacted 21Live 3Failed 27Total Jump →
CP-01.6 AI in political content — disclosure requirement
AI-generated political advertising and communications must be labeled as AI-generated. Disclosure requirements vary by jurisdiction in label language, prominence, definition of political content, and timing windows relative to elections.
21Enacted 22Live 55Failed 98Total Jump →
CP-01.7 AI in political content — fabricated candidate content prohibition
Publishers must not publish AI-generated content that depicts a candidate saying or doing something they did not, within a defined pre-election window — even with a disclosure label.
10Enacted 15Live 29Failed 54Total Jump →
CP-01.8 AI Professional Credential Misrepresentation Prohibition
AI systems and their operators must not use any term, interface design, or output language that indicates or implies AI output is provided by, endorsed by, or equivalent to services from a licensed healthcare, legal, accounting, financial, or other certified professional.
9Enacted 41Live 4Failed 54Total Jump →
CP-01.9 Protected-Class Pricing Prohibition
Deployers must not use protected-class data — such as race, ethnicity, sex, age, or disability — as inputs to algorithmic pricing in a manner that results in discriminatory price differentiation.
2Enacted 27Live 8Failed 37Total Jump →
CP-01.10 Surveillance-Based Individualized Pricing Prohibition
Deployers must not use personal information collected through electronic surveillance — behavioral data, device tracking, location data, biometric monitoring, or inferred characteristics — together with an automated decision system to set individualized prices for specific consumers, or to set individualized worker wages. Narrow defenses may apply for cost-justified differential pricing, risk-based insurance pricing, and uniformly available disclosed discounts.
0Enacted 38Live 8Failed 46Total Jump →
CP-01.11 Algorithmic Personalized Pricing Disclosure
Deployers who use algorithms or automated tools with consumer personal data to individualize the price of goods or services must clearly and conspicuously disclose to the consumer, in the same medium as the price, that the price was algorithmically set using their personal data.
1Enacted 20Live 7Failed 28Total Jump →
Bills That Map This Requirement 504 mappings
CP-01.1
Psychological vulnerability exploitation prohibition
AI systems may not be designed to identify and exploit individual psychological vulnerabilities — including grief, loneliness, anxiety, or addiction susceptibility — or to exploit cognitive biases and subconscious processing to influence behavior in ways users would not endorse if they understood the mechanism. This prohibition applies regardless of whether the manipulation is intended to extract commercial value, influence decisions, or modify behavior.
Enacted
2
Live
13
Failed
21
Total
36
OR
Enacted eff 2027-01-01
Operators must, for any user known or reasonably believed to be a minor, undertake reasonable measures to prevent the AI companion from (1) delivering rewards or affirmations on a variable or other schedule designed to reinforce behavior or maximize engagement time, (2) generating unsolicited messages of simulated emotional distress, loneliness, or abandonment — or otherwise attempting to arouse guilt or sympathy — when the user indicates a desire to end a conversation, reduce engagement, or delete their account, and (3) making material misrepresentations about the AI companion's identity, capabilities, training data, or whether the user is interacting with AI, including when directly questioned.
VT
Enacted eff 2026-07-01
Suppliers of mental health chatbots must not use a Vermont user's input to determine whether to display an advertisement (unless the ad is for the chatbot itself), to determine what product or service to advertise, or to customize how an advertisement is presented to the user.
HI
Enrolled eff 2027-07-01
Operators must not profile minors for engagement optimization or behavioral manipulation.
MD
MD HB 952 (Companion Chatbots) § Md. Code, Com. Law § 14–1330(F)
Engrossed eff 2026-10-01
Operators must not use data regarding a user's emotional state or mental health vulnerabilities to tailor algorithms to increase the duration or frequency of use of the chatbot.
VA
VA SB 796 (AI Chatbots & Minors) § Va. Code § 59.1-615
Engrossed
Covered entities must implement reasonable systems and processes to identify when a user is developing emotional dependence on the chatbot — including reliance on the chatbot as a primary source of emotional support, distress at loss of access, or substitution of the chatbot for human relationships — and take reasonable steps to reduce such dependence and associated risks of harm.
MA
Introduced
Covered entities must not engage in deceptive data practices, unfair data practices, or abusive trade practices with respect to biometric data. Deceptive practices are those constituting deceptive acts under chapter 93A § 2. Unfair practices are those causing substantial, unavoidable injury not outweighed by countervailing benefits. Abusive practices are those that materially interfere with the end user's ability to understand agreement terms or take unreasonable advantage of the end user's lack of understanding, inability to protect their interests, or reasonable reliance on the entity's representations. Courts must interpret these prohibitions in light of FTC Act § 5(a)(1) jurisprudence.
MA
Introduced
Covered entities must not engage in any deceptive data practice, unfair data practice, or abusive trade practice in connection with biometric data. Deceptive practices are defined by reference to Chapter 93A § 2. Unfair practices are those causing substantial unavoidable injury not outweighed by countervailing benefits. Abusive practices include materially interfering with an end user's ability to understand terms related to biometric data, or taking unreasonable advantage of an end user's lack of understanding, inability to protect their interests, or reasonable reliance on the covered entity's representations.
MN
MN HF 48 (SOTA Kids Act) § Minn. Stat. § 325M.35, subd. 2
Introduced eff 2026-01-01
Social media platforms with more than 1,000,000 global account holders must not use algorithmic recommendation features to target user-generated content at account holders under 18 located in Minnesota. Platforms may display content chronologically, show content the minor has selected or followed in chronological order, and provide search results responsive to user-initiated queries.
NM
Introduced eff 2027-01-01
Operators must not deploy or operate a companion AI product that, by default, incorporates: (1) a system of rewards or affirmations delivered on a variable-ratio or variable-interval reinforcement schedule designed to maximize user engagement time; (2) unsolicited messages of simulated emotional distress, loneliness, guilt, or abandonment triggered by a user's indication of a desire to end a conversation, reduce usage time, or delete an account; or (3) material misrepresentations about the product's identity, capabilities, training data, or status as a non-human entity, including when directly questioned by the user. An adult user may specifically configure the product to enable these features.
NY
NY AB 8916 (AI Personalized Gambling Ads) § Racing, Pari-Mutuel Wagering and Breeding Law § 1367-a(4)(k)
Introduced
Mobile sports wagering licensees must not use artificial intelligence to track a bettor's gambling habits or to create individualized promotions based on such habits.
OK
Introduced eff 2025-11-01
Social media platforms must not employ any feature, design, or mechanism that encourages or rewards excessive or compulsive use of the platform by a minor user, or that exploits the psychological vulnerabilities of a minor user.
PA
Introduced
Suppliers must not use a Pennsylvania user's input to determine whether to display, select, or customize advertisements presented to the user within the mental health chatbot, except for advertisements for the mental health chatbot itself.
PA
Introduced
Suppliers must not use a chatbot to advertise a specific product or service to a consumer during a conversation between the consumer and the chatbot.
SC
Introduced
Covered entities must not implement features designed to (1) prioritize engagement, revenue, or retention metrics — such as session length, frequency of use, or emotional engagement — at the expense of user wellbeing, or (2) encourage or facilitate a minor or unverified user concealing the user's chatbot use from a parent or guardian.
SC
Introduced
Covered entities must not implement features designed to (1) prioritize engagement, revenue, or retention metrics — such as session length, frequency of use, or emotional engagement — at the expense of user wellbeing, or (2) encourage or facilitate a minor user or unverified user concealing the user's chatbot use from a parent or guardian.
IL
IL SB 1292 (Anti-Click Gambling Data Analytics) § Anti-Click Gambling Data Analytics Collection Act § 10
Failed
Remote gambling platform operators and their subsidiaries must not collect participant data with the intent to predict how that participant will gamble in a particular gambling or betting scenario.
IL
Failed eff 2027-01-01
Operators must not deploy or operate a companion AI product that incorporates any of the following features unless an adult user has specifically configured the product to enable them: (1) manipulative engagement mechanics delivering rewards or affirmations on a variable-ratio or variable-interval reinforcement schedule designed to maximize user engagement time; (2) simulated distress retention features that generate unsolicited messages of simulated emotional distress, loneliness, guilt, or abandonment triggered by a user's attempt to end a conversation, reduce usage, or delete their account; or (3) deceptive misrepresentations about the product's identity, capabilities, training data, or non-human status, including when directly questioned by the user.
NC
Failed
Operators must protect minors from manipulative design techniques that exploit psychological vulnerability or that have been shown by a preponderance of the evidence to create addiction or dependency.
NC
Failed
Operators must protect minors from manipulative design techniques that exploit psychological vulnerability or that have been shown by a preponderance of the evidence to create addiction or dependency, must provide clear and accessible explanations of platform features and how they can negatively affect wellbeing, and must protect minors from algorithmic recommendation systems.
NC
Failed
Covered platforms must not process data or design chatbot systems and tools in ways that significantly conflict with trusting parties' best interests, as implicated by their interactions with chatbots.
NC
Failed
Covered platforms must not process data or design chatbot systems and tools in ways that influence trusting parties to achieve particular results thatare against the best interests of trusting parties.
NC
Failed
Covered platforms must be loyal to the best interests of trusting parties when personalizing content based upon personal information or characteristics. Personalization must not conflict with users' best interests.
NC
Failed
Covered platforms must not use dark patterns or deploy features known to be addictive or manipulative.
NC
Failed
Covered platforms must not process data or design chatbot systems in ways that significantly conflict with trusting parties' best interests as implicated by their chatbot interactions.
NC
Failed
Covered platforms must not process data or design chatbot systems in ways that influence trusting parties to achieve results against their best interests.
NC
Failed
Covered platforms must be loyal to the best interests of trusting parties when personalizing content based on personal information or characteristics.
NE
Failed eff 2028-01-01
Covered platforms must provide, as the default service, a version of the platform without human-like chatbot features and must require explicit, unprompted opt-in requests from verified adults — accompanied by suitable risk warnings — before enabling human-like features.
NE
Failed eff 2028-01-01
Covered platforms must implement and maintain reasonably effective systems to detect and prevent emotional dependence by a user on a chatbot with human-like features, prioritizing the user's psychological well-being over the platform's interest in user engagement or retention.
NE
Failed eff 2028-01-01
Covered platforms must consider the best interests of trusting parties when personalizing content based on personal information or characteristics.
NE
Failed eff 2028-01-01
Covered platforms must not (1) process data or design human-like features in ways that significantly conflict with a trusting party's best interests, or (2) process data or design systems that deceive or mislead users about the nonhuman nature of the chatbot. Platforms must prioritize transparency over any potential benefits of perceived human-like interactions.
NH
Failed
Covered businesses must ensure that their use of a covered minor's personal data and the design of their online service, product, or feature do not result in reasonably foreseeable emotional distress, compulsive use, or discrimination against the minor based on protected characteristics.
TX
TX HB 1709 (AI Governance) § Bus. & Com. Code § 551.051
Failed
No person may develop or deploy an AI system that uses subliminal, purposefully manipulative, or deceptive techniques to materially distort behavior, impair informed decision-making, and cause or likely cause significant harm.
TX
TX HB 1709 (AI Governance) § Bus. & Com. Code § 551.055
Failed
No person may use an AI system to exploit a person's or group's race, color, disability, religion, sex, national origin, age, or socioeconomic situation to materially distort their behavior in a manner that causes or is reasonably likely to cause harm.
UT
UT HB 452 (Mental Health Chatbots) § Utah Code § 13-72a-202
Failed
Suppliers must not use a Utah user's input to determine whether to display an advertisement, to select which product or service to advertise, or to customize how an advertisement is presented to the user — except for advertising the mental health chatbot itself.
WI
WI AB 1161 (Minors Online Privacy) § Wis. Stat. § 100.80(2)
Failed eff 2027-01-01
Covered businesses must ensure that their use of a covered minor's personal data and the design of their online service, product, or feature will not result in (1) reasonably foreseeable emotional distress, (2) reasonably foreseeable compulsive use, or (3) discrimination against the minor based on protected characteristics.
WI
Failed eff 2027-01-01
Covered businesses must ensure that their use of a covered minor's personal data and the design of their online service, product, or feature will not result in (1) reasonably foreseeable emotional distress, (2) reasonably foreseeable compulsive use, or (3) discrimination against the minor based on protected characteristics.
CP-01.2
Compulsive engagement design prohibition
AI systems may not be designed to create compulsive or addictive engagement patterns users cannot reasonably moderate — including variable reward schedules, manufactured urgency, and engagement optimization that prioritizes platform metrics over user wellbeing.
Enacted
1
Live
11
Failed
14
Total
26
OR
Enacted eff 2027-01-01
Operators must, for any user known or reasonably believed to be a minor, undertake reasonable measures to prevent the AI companion from (1) delivering rewards or affirmations on a variable or other schedule designed to reinforce behavior or maximize engagement time, (2) generating unsolicited messages of simulated emotional distress, loneliness, or abandonment — or otherwise attempting to arouse guilt or sympathy — when the user indicates a desire to end a conversation, reduce engagement, or delete their account, and (3) making material misrepresentations about the AI companion's identity, capabilities, training data, or whether the user is interacting with AI, including when directly questioned.
KY
Engrossed
Covered social media platforms must not present addictive features — including infinite scrolling, profile-based feeds, engagement push notifications, autoplay video, personal metrics, and usage-based awards or badges — in the display or feed of any child.
MD
MD HB 952 (Companion Chatbots) § Md. Code, Com. Law § 14–1330(F)
Engrossed eff 2026-10-01
Operators must not use data regarding a user's emotional state or mental health vulnerabilities to tailor algorithms to increase the duration or frequency of use of the chatbot.
GA
GA SB 495 (Age-Appropriate Design Code) § O.C.G.A. § 10-1-972
Introduced eff 2027-01-01
Covered entities must not deploy autoplay video, intermittent variable reward schedules, infinite-scroll algorithmic feeds, designs intended to cause compulsive use, or any design feature the Attorney General has identified by rule as prohibited.
MO
Introduced
Persons who own or control a companion chatbot website, application, software, or program must implement and maintain reasonably effective systems to detect and prevent emotional dependence of users on a companion chatbot. This requirement applies to any covered platform that utilizes a companion chatbot designed to generate social connections with users, engages in extended conversations mimicking human interactions, or provides emotional support or companionship.
MO
Introduced
Vendors must ensure software does not include infinite scroll, auto-play video, gamified reward loops unrelated to learning, or behavioral nudges or engagement mechanics designed to increase screen time. Software must not require open-internet access for core educational functions, and all external links, embedded media, and third-party content must be reviewed and approved by the contracting entity.
NM
Introduced eff 2027-01-01
Operators must not deploy or operate a companion AI product that, by default, incorporates: (1) a system of rewards or affirmations delivered on a variable-ratio or variable-interval reinforcement schedule designed to maximize user engagement time; (2) unsolicited messages of simulated emotional distress, loneliness, guilt, or abandonment triggered by a user's indication of a desire to end a conversation, reduce usage time, or delete an account; or (3) material misrepresentations about the product's identity, capabilities, training data, or status as a non-human entity, including when directly questioned by the user. An adult user may specifically configure the product to enable these features.
NY
NY AB 6974 (SAFE for All Act) § Gen. Bus. Law § 1510
Introduced
Operators must provide users with the following four control mechanisms on any addictive social media platform: (1) a mechanism to turn off algorithmic recommendations; (2) a mechanism to turn off notifications concerning an addictive feed, including at minimum the ability to turn off notifications entirely or to turn off notifications between 12 AM and 6 AM Eastern; (3) a mechanism to turn off autoplay; and (4) a mechanism that allows the user to set a daily time limit that actually restricts access to the platform for the user-specified duration. A mechanism that solely reminds the user of time spent without restricting access does not satisfy the time-limit requirement.
NY
NY SB 4506 (SAFE for All Act) § Gen. Bus. Law § 1510
Introduced
Operators must provide users with mechanisms to: (1) turn off algorithmic recommendations; (2) turn off notifications concerning an addictive feed, with at minimum the ability to turn off notifications entirely or between 12 AM and 6 AM Eastern; (3) turn off autoplay; and (4) limit daily platform access to any duration specified by the user. A mechanism that merely reminds a user of time spent rather than actually restricting access does not satisfy the time-limit requirement.
OK
Introduced eff 2025-11-01
Social media platforms must not employ any feature, design, or mechanism that encourages or rewards excessive or compulsive use of the platform by a minor user, or that exploits the psychological vulnerabilities of a minor user.
SC
Introduced
Covered entities must not implement features designed to (1) prioritize engagement, revenue, or retention metrics — such as session length, frequency of use, or emotional engagement — at the expense of user wellbeing, or (2) encourage or facilitate a minor or unverified user concealing the user's chatbot use from a parent or guardian.
SC
Introduced
Covered entities must not implement features designed to (1) prioritize engagement, revenue, or retention metrics — such as session length, frequency of use, or emotional engagement — at the expense of user wellbeing, or (2) encourage or facilitate a minor user or unverified user concealing the user's chatbot use from a parent or guardian.
CO
Failed eff 2026-12-01
Covered businesses must not implement data processing or design practices that lead to compulsive use of an online gaming service, product, or feature by a covered minor. Compulsive use is defined as repetitive use that materially disrupts major life activities (sleeping, eating, learning, reading, concentrating, communicating, or working) or that subverts or impairs the minor's autonomy, decision-making, or choice.
IL
IL SB 1292 (Anti-Click Gambling Data Analytics) § Anti-Click Gambling Data Analytics Collection Act § 10
Failed
Remote gambling platform operators and their subsidiaries must not collect participant data with the intent to predict how that participant will gamble in a particular gambling or betting scenario.
IL
Failed eff 2027-01-01
Operators must not deploy or operate a companion AI product that incorporates any of the following features unless an adult user has specifically configured the product to enable them: (1) manipulative engagement mechanics delivering rewards or affirmations on a variable-ratio or variable-interval reinforcement schedule designed to maximize user engagement time; (2) simulated distress retention features that generate unsolicited messages of simulated emotional distress, loneliness, guilt, or abandonment triggered by a user's attempt to end a conversation, reduce usage, or delete their account; or (3) deceptive misrepresentations about the product's identity, capabilities, training data, or non-human status, including when directly questioned by the user.
NC
Failed
Operators must protect minors from manipulative design techniques that exploit psychological vulnerability or that have been shown by a preponderance of the evidence to create addiction or dependency.
NC
Failed
Covered platforms must not use dark patterns or deploy features known to be addictive or manipulative.
NC
Failed
Operators must protect minors from manipulative design techniques that exploit psychological vulnerability or that have been shown by a preponderance of the evidence to create addiction or dependency, must provide clear and accessible explanations of platform features and how they can negatively affect wellbeing, and must protect minors from algorithmic recommendation systems.
NC
Failed
Covered platforms that utilize chatbots designed to (i) generate social connections with users, (ii) engage in extended conversation mimicking human interaction, or (iii) provide emotional support or companionship must implement and maintain reasonably effective systems to detect and prevent emotional dependence of a user on a chatbot, prioritizing the user's psychological well-being over the platform's interest in user engagement or retention. The determination of whether this duty applies is based on the chatbot's intended purpose, design features, conversational capabilities, and interaction patterns with users.
NC
Failed
Covered platforms must not use dark patterns or deploy features known to be addictive or manipulative.
NE
Failed eff 2028-01-01
Covered platforms must implement and maintain reasonably effective systems to detect and prevent emotional dependence by a user on a chatbot with human-like features, prioritizing the user's psychological well-being over the platform's interest in user engagement or retention.
NH
Failed
Covered businesses must ensure that their use of a covered minor's personal data and the design of their online service, product, or feature do not result in reasonably foreseeable emotional distress, compulsive use, or discrimination against the minor based on protected characteristics.
UT
UT HB 438 (AI Companion Chatbot Safety) § Utah Code § 13-72b-301
Failed eff 2026-05-06
Suppliers must not send any text, email, or push notification to a Utah user to encourage further engagement with the AI companion chatbot without the user's affirmative consent.
WI
WI AB 1161 (Minors Online Privacy) § Wis. Stat. § 100.80(2)
Failed eff 2027-01-01
Covered businesses must ensure that their use of a covered minor's personal data and the design of their online service, product, or feature will not result in (1) reasonably foreseeable emotional distress, (2) reasonably foreseeable compulsive use, or (3) discrimination against the minor based on protected characteristics.
WI
WI SB 758 (Social Media Minors) § Wis. Stat. § 134.07(3)
Failed eff 2026-03-23
Social media platforms must not use data gathered about a minor or from the minor's device to algorithmically select, prioritize, deprioritize, or recommend content or platform features to that minor, except for content explicitly requested by the minor, direct messages, sequential content from the same creator, or search results.
WI
Failed eff 2027-01-01
Covered businesses must ensure that their use of a covered minor's personal data and the design of their online service, product, or feature will not result in (1) reasonably foreseeable emotional distress, (2) reasonably foreseeable compulsive use, or (3) discrimination against the minor based on protected characteristics.
CP-01.3
Deceptive dark patterns prohibition
AI systems may not use deceptive interface patterns — including misleading defaults, hidden opt-outs, manufactured social proof, or confusing choices — to obtain consent or influence decisions.
Enacted
2
Live
32
Failed
15
Total
49
NE
Enacted eff 2026-01-01
Covered online services must not use dark patterns to subvert or impair covered minor autonomy, decision-making, or choice.
NE
Enacted eff 2026-04-14
Covered online services must not use dark patterns to subvert or impair covered minor autonomy, decisionmaking, or choice.
CA
CA SB 1119 (Companion Chatbot Child Safety) § Bus. & Prof. Code § 22613
Engrossed eff 2027-07-01
Operators must not design, implement, or deploy any user interface design, feature, or technique that is likely to mislead, impair, or interfere with a reasonable child's or reasonable parent's autonomy, decisionmaking, or choice, or with the ability to locate, understand, enable, or maintain a safety feature, privacy control, or parental control.
IL
Engrossed
Covered entities must not engage in deceptive or misleading personalized pricing practices.
NY
NY SB 9267 (Consumer Camera Privacy Act) § Gen. Bus. Law § 390-f(2)
Engrossed
Manufacturers and operators must not condition basic networked camera device functionality on the owner's participation in any coordinated surveillance feature.
OK
Engrossed
Social media platforms must not use dark patterns to lead or encourage minors to provide excess personal information, forego privacy protections, or take any action the platform knows or willfully disregards may cause substantial harm or privacy risk to minors.
GA
GA SB 495 (Age-Appropriate Design Code) § O.C.G.A. § 10-1-974
Introduced eff 2027-01-01
Covered entities must not give minors a single setting that downgrades multiple privacy defaults at once, and must not request or prompt minors to weaken any setting unless strictly necessary for a service the minor explicitly requested.
HI
Introduced
Deployers must not represent, expressly or by implication, that a consumer must accept AI-generated output as accurate or binding, or that the deployer bears no responsibility for an act or omission because an AI system generated, recommended, or performed it.
ID
ID HB 945 (AI Medical Services Act) § Idaho Code § 54-6006
Introduced eff 2026-07-01
AAASPs must not display advertising, sponsored content, or third-party marketing messages within a clinical encounter, and must not use prompts or nudges designed to persuade a patient toward a specific medication or commercial service for financial gain.
ID
ID HB 945 (AI Medical Services Act) § Idaho Code § 54-6006
Introduced eff 2026-07-01
When an AAASP's algorithm recommends an affiliated pharmacy, specialist, or manufacturer, the AAASP must clearly and conspicuously disclose the financial affiliation at the point of recommendation and present at least two non-affiliated alternatives of similar clinical quality with equal visual prominence.
IL
IL HB 5756 (Algorithmic Pricing Disclosure) § Algorithmic Pricing Transparency Act § 25
Introduced eff 2028-01-01
Covered entities must not engage in deceptive or misleading personalized pricing practices.
IL
Introduced eff 2027-01-01
Covered online platforms must not withhold, degrade, lower the quality of, or increase the price of any product, service, or feature in retaliation against a user's exercise of rights under the Act, including selection of algorithmic options or expression of recommendation preferences.
KY
KY HB 633 (Kentucky Kid's Code) § Section 2 (New Section of KRS 367.3611–367.3629)
Introduced
Covered online services must not use dark patterns directed at covered minors.
KY
KY HB 633 (Kentucky Kid's Code) § Section 2 (New Section of KRS 367.3611–367.3629)
Introduced
Covered online services must not provide covered minors with a single setting that makes more than one default privacy or design feature setting less protective at once, and must not request or prompt a covered minor to make settings less protective unless strictly necessary for a service the minor expressly requested.
MA
Introduced
Covered entities must obtain consent through clear, conspicuous standalone disclosures that specify processing purposes and data categories, present the option to refuse at least as prominently as the option to accept, and must not infer consent from inaction, use dark patterns, or condition account access on consent.
MA
Introduced
Covered entities must not engage in deceptive data practices, unfair data practices, or abusive trade practices with respect to biometric data. Deceptive practices are those constituting deceptive acts under chapter 93A § 2. Unfair practices are those causing substantial, unavoidable injury not outweighed by countervailing benefits. Abusive practices are those that materially interfere with the end user's ability to understand agreement terms or take unreasonable advantage of the end user's lack of understanding, inability to protect their interests, or reasonable reliance on the entity's representations. Courts must interpret these prohibitions in light of FTC Act § 5(a)(1) jurisprudence.
MA
Introduced
Covered entities must not engage in any deceptive data practice, unfair data practice, or abusive trade practice in connection with biometric data. Deceptive practices are defined by reference to Chapter 93A § 2. Unfair practices are those causing substantial unavoidable injury not outweighed by countervailing benefits. Abusive practices include materially interfering with an end user's ability to understand terms related to biometric data, or taking unreasonable advantage of an end user's lack of understanding, inability to protect their interests, or reasonable reliance on the covered entity's representations.
MN
MN HF 3980 (Online Platform Algorithmic Transparency) § Minn. Stat. § 325M.35, subd. 4
Introduced
Covered online platforms must not withhold, degrade, lower the quality, or increase the price of any product, service, or feature as a result of a user exercising any right established under this section, including selecting an algorithmic recommender system option or preference.
MN
MN SF 4380 (Online Platform Metrics) § Minn. Stat. § 325M.35, subd. 4
Introduced
Covered businesses must not withhold, degrade, lower the quality of, or increase the price of any product, service, or feature as a result of a user exercising any right under this section, including selecting algorithmic recommender preferences.
NJ
Introduced
Sellers and sellers' agents must not use AI-generated or fundamentally altered photos to advertise dwelling units or dwelling sites for sale, rent, or lease; advertising photos must reflect the property's actual, current state and be no older than five years. A narrow exception permits using generative AI or photo-editing software solely to add furniture and non-fixed items, provided the underlying image reflects actual conditions and the editing does not disguise a property flaw.
NY
NY AB 3265 (AI Bill of Rights) § State Tech. Law § 506
Introduced
Persons developing automated systems must not employ user experience or design decisions that obscure user choice or burden users with default settings that are privacy-invasive.
NY
NY AB 6974 (SAFE for All Act) § Gen. Bus. Law § 1511
Introduced
Operators must present the required user-control settings (algorithmic recommendations, notifications, autoplay, time limits) in a clear and accessible manner. Operators must not deploy any mechanism or design that intentionally inhibits the purpose of the SAFE for All Act, subverts user choice or autonomy, or makes it more difficult for a user to exercise the prescribed settings.
NY
NY AB 6974 (SAFE for All Act) § Gen. Bus. Law § 1511
Introduced
Operators must not deploy any mechanism or design that intentionally makes it more difficult for a user to deactivate, reactivate, suspend, or cancel the user's account or profile on the addictive social media platform.
NY
NY AB 9654 (AI Civil Rights Act) § Civ. Rights Law § 108
Introduced
Developers and deployers must not condition, effectively condition, attempt to condition, or attempt to effectively condition the exercise of any individual right under this article or individual choice through: (1) any false, fictitious, fraudulent, or materially misleading statement or representation; or (2) the design, modification, or manipulation of any user interface with the purpose or substantial effect of obscuring, subverting, or impairing a reasonable individual's autonomy, decision making, or choice to exercise any such right.
NY
NY SB 4506 (SAFE for All Act) § Gen. Bus. Law § 1511
Introduced
Operators must present the required user-control settings (algorithmic recommendation opt-out, notification controls, autoplay toggle, and time-limit tool) in a clear and accessible manner. Operators must not deploy any mechanism or design that intentionally inhibits the purpose of this article, subverts user choice or autonomy, or makes it more difficult for a user to exercise their rights under the prescribed settings.
NY
NY SB 4506 (SAFE for All Act) § Gen. Bus. Law § 1511
Introduced
Operators must not deploy any mechanism or design that intentionally makes it more difficult for a user to deactivate, reactivate, suspend, or cancel their account or profile.
PA
Introduced
Social media platforms must not use dark patterns when interacting with minor users.
RI
RI HB 7954 (Digital Platform Transparency) § R.I. Gen. Laws § 6-63-5
Introduced
Covered platforms must not materially misrepresent the operation of their algorithmic ranking systems, and must not make objectively verifiable, materially false representations that their content feed is neutral, unbiased, or organic where algorithmic amplification materially alters content visibility without disclosure.
US
Introduced
Developers and deployers must not use false or misleading statements, or design, modify, or manipulate user interfaces with the purpose or substantial effect of obscuring, subverting, or impairing an individual's autonomy, decision making, or ability to exercise any right under the Act.
US
Introduced
Providers of covered platforms must not knowingly use a user interface with the purpose or substantial effect of impairing a known minor user's or parent's ability to use safeguards or parental tools.
US
Introduced
Developers and deployers must not condition or impair the exercise of individual rights under this Act through false or misleading statements, or through dark-pattern interface design that obscures, subverts, or impairs individual autonomy and decision-making.
VA
Introduced
Landlords must not (1) misrepresent the use or non-use of an algorithmic pricing device, (2) advertise algorithmically generated rent as nonnegotiable solely because it was generated by an algorithm, or (3) use any algorithmic pricing device in a manner that constitutes a deceptive or misleading practice.
VA
Introduced
Landlords must not use any algorithmic pricing device in a manner that constitutes a deceptive or misleading practice.
VT
Introduced eff 2025-07-01
Providers must not use dark patterns when interacting with users known or reasonably believed to be minors.
CO
Failed eff 2026-12-01
Covered businesses must not provide a covered minor with a single setting that makes all default privacy settings less protective at once, and must not request or prompt a covered minor to make their privacy settings less protective.
NC
Failed
Operators must provide minors with clear and accessible explanations of platform features and how covered platforms can negatively affect their well-being.
NC
Failed
Covered platforms must not use dark patterns or deploy features known to be addictive or manipulative.
NC
Failed
Covered platforms must not use deceptive design elements that manipulate or coerce users into providing consent or that obscure the nature of the chatbot or the consent process.
NC
Failed
Covered platforms must not use dark patterns or deploy features known to be addictive or manipulative.
NC
Failed
Covered platforms must not use deceptive design elements that manipulate or coerce users into providing consent or that obscure the nature of the chatbot or the consent process.
NE
Failed eff 2026-04-17
Covered online services must not use dark patterns to subvert or impair covered minor autonomy, decision-making, or choice.
NE
Failed eff 2028-01-01
Covered platforms must not (1) process data or design human-like features in ways that significantly conflict with a trusting party's best interests, or (2) process data or design systems that deceive or mislead users about the nonhuman nature of the chatbot. Platforms must prioritize transparency over any potential benefits of perceived human-like interactions.
NH
Failed
Covered businesses must not offer a single setting that weakens all default privacy protections at once, and must not request or prompt a covered minor to make their privacy settings less protective unless strictly necessary for a feature the minor has expressly requested.
NY
NY AB 8129 (AI Bill of Rights) § State Tech. Law § 406
Failed
Automated systems must not employ user experience or design decisions that obscure user choice or burden users with privacy-invasive default settings.
NY
NY SB 8209 (AI Bill of Rights) § State Tech. Law § 406
Failed
Automated systems must not employ user experience or design decisions that obscure user choice or burden users with privacy-invasive default settings.
US
Failed
Covered platforms must not design, embed, modify, or manipulate a user interface with the purpose or substantial effect of obscuring, subverting, or impairing user autonomy, decision making, or choice with respect to minor safeguards or parental tools.
US
Failed
Onlineplatforms must not condition or degrade the provision of a service or product to an individual based on the individual's waiver of any right guaranteed under the prohibited conduct provisions.
US
Failed
Developers and deployers must not condition or impair the exercise of individual rights under the Act through false or misleading statements, or through design, modification, or manipulation of user interfaces that obscure, subvert, or impair individual autonomy, decision-making, or choice.
WI
Failed eff 2027-01-01
Covered businesses must not offer a single toggle that makes all default privacy settings less protective at once, and must not prompt a covered minor to reduce privacy settings unless the change is strictly necessary for a feature the minor has expressly requested.
CP-01.4
Simulated emotional attachment prohibition
AI systems may not be designed to simulate genuine emotional relationships for the purpose of manipulating decisions or extracting value, where the system knows the emotional response is not warranted.
Enacted
0
Live
8
Failed
4
Total
12
ID
ID HB 945 (AI Medical Services Act) § Idaho Code § 54-6006
Introduced eff 2026-07-01
L2 and L3 AAASPs must configure their clinical logic to act solely in the patient's best clinical interest, including economic stewardship of the patient's resources. Configuring the AI to prioritize the AAASP's or affiliates' financial interests over a clinically equivalent alternative violates this duty of loyalty.
ID
ID HB 945 (AI Medical Services Act) § Idaho Code § 54-6006
Introduced eff 2026-07-01
AAASPs must not display advertising, sponsored content, or third-party marketing messages within a clinical encounter, and must not use prompts or nudges designed to persuade a patient toward a specific medication or commercial service for financial gain.
KS
Introduced
Persons must not knowingly train artificial intelligence to provide emotional support (including through open-ended conversations) or to develop an emotional relationship with or otherwise act as a companion to an individual.
MO
Introduced
Persons who own or control a companion chatbot website, application, software, or program must not process data or design systems in ways that deceive or mislead users regarding the nonhuman nature of the companion chatbot.
NJ
Introduced
Providers must not design, develop, market, or make available in New Jersey any AI relationship simulation with the intent to deceive a person into believing that the person is interacting with a human. Such conduct constitutes an unlawful practice under the New Jersey Consumer Fraud Act.
NJ
Introduced
Providers must not design, develop, market, or make available in New Jersey any AI relationship simulation with the intent to deceive a person into believing they are interacting with a human. Violations constitute an unlawful practice under the New Jersey Consumer Fraud Act.
NM
Introduced eff 2027-01-01
Operators must not deploy or operate a companion AI product that, by default, incorporates: (1) a system of rewards or affirmations delivered on a variable-ratio or variable-interval reinforcement schedule designed to maximize user engagement time; (2) unsolicited messages of simulated emotional distress, loneliness, guilt, or abandonment triggered by a user's indication of a desire to end a conversation, reduce usage time, or delete an account; or (3) material misrepresentations about the product's identity, capabilities, training data, or status as a non-human entity, including when directly questioned by the user. An adult user may specifically configure the product to enable these features.
SC
Introduced
Covered entities must implement reasonable systems and processes to identify when a user is developing emotional dependence on the chatbot and must take reasonable steps to reduce that dependence and associated risks of harm.
IL
Failed eff 2027-01-01
Operators must not deploy or operate a companion AI product that incorporates any of the following features unless an adult user has specifically configured the product to enable them: (1) manipulative engagement mechanics delivering rewards or affirmations on a variable-ratio or variable-interval reinforcement schedule designed to maximize user engagement time; (2) simulated distress retention features that generate unsolicited messages of simulated emotional distress, loneliness, guilt, or abandonment triggered by a user's attempt to end a conversation, reduce usage, or delete their account; or (3) deceptive misrepresentations about the product's identity, capabilities, training data, or non-human status, including when directly questioned by the user.
NC
Failed
Covered platforms that utilize chatbots designed to (i) generate social connections with users, (ii) engage in extended conversation mimicking human interaction, or (iii) provide emotional support or companionship must implement and maintain reasonably effective systems to detect and prevent emotional dependence of a user on a chatbot, prioritizing the user's psychological well-being over the platform's interest in user engagement or retention. The determination of whether this duty applies is based on the chatbot's intended purpose, design features, conversational capabilities, and interaction patterns with users.
NC
Failed
Covered platforms that utilize a chatbot designed to generate social connections, engage in extended human-like conversation, or provide emotional support or companionship must implement and maintain reasonably effective systems to detect and prevent emotional dependence of users on the chatbot, prioritizing user psychological well-being over engagement or retention.
NE
Failed eff 2028-01-01
Covered platforms must implement and maintain reasonably effective systems to detect and prevent emotional dependence by a user on a chatbot with human-like features, prioritizing the user's psychological well-being over the platform's interest in user engagement or retention.
CP-01.5
Deceptive personalization prohibition
AI systems may not use personal data to generate false impressions of personal connection, personal endorsement, or personal relationship that does not exist. Fabricated reviews, testimonials, and social proof are also prohibited.
Enacted
3
Live
21
Failed
3
Total
27
NY
NY AB 8808 (AI Deceptive Practices Act / Budget Bill) § Civil Rights Law § 50-h (added by Part MM, Subpart A, § 5)
Enacted eff 2024-04-20
Persons and entities must not disclose, disseminate, or publish digitally-altered material (including AI-generated deepfakes) that places a depicted individual in a false light that would be highly offensive to a reasonable person, where the actor knew or should have known of the falsity. A disclaimer that the material was unauthorized is not a defense.
TN
TN SB 2460 (Synthetic Media) § Tenn. Code Ann. § 47-18-1__ (new section)
Enacted eff 2024-07-01
Any individual or entity must not knowingly distribute publicly a synthetic media depiction of another individual's appearance, action, or speech with intent to malign, slander, defame, or intentionally mislead the public and damage the depicted individual's reputation.
VT
Enacted eff 2026-07-01
Suppliers must not use a mental health chatbot to advertise a specific product or service to a Vermont user during a conversation unless the chatbot clearly and conspicuously identifies the advertisement as an advertisement and discloses any sponsorship, business affiliation, or third-party promotional agreement.
CA
CA AB 1018 (Automated Decision Systems) § Bus. & Prof. Code § 22756.1
Engrossed
Developers must not advertise to California consumers that a covered ADS is capable of performing in a manner not substantiated by the results of the most recent performance evaluation.
CA
CA AB 1609 (Customer Service Chatbots) § Bus. & Prof. Code § 22626
Engrossed
Operators must not represent that any artificial intelligence, automated customer service system, or customer service chatbot is a human.
OH
Engrossed
No person may create or use an AI-generated replica of a person's persona with the intent to damage any person's or entity's reputation.
AZ
AZ HB 2737 (ChatBot Protection Act) § A.R.S. § 44-1383.02
Introduced
Chatbot providers must not include any representation in the advertising, interface, or output data of a chatbot that states or implies the user's input data or chat log is confidential.
GA
Introduced eff 2026-07-01
No person or entity may use a digital replica for commercial purposes in a way that falsely implies the depicted individual personally endorsed or approved the use of his or her likeness.
LA
Introduced
Chatbot providers must not represent that a user's input data or chat log is confidential.
LA
Introduced
Operators must not use a mental health chatbot to advertise a specific product or service to a user during a conversation unless the chatbot clearly and conspicuously identifies the advertisement as an advertisement and discloses to the user any sponsorship, business affiliation, or agreement that the operator has with a third party to promote, advertise, or recommend the product or service.
NM
Introduced
No person may disseminate deceptive synthetic content when the person knows or recklessly disregards that the dissemination is reasonably likely to harass, entrap, defame, extort, or otherwise cause financial or reputational harm to the depicted person. Exemptions apply for law enforcement, legal proceedings, medical treatment, commercially consented sales, and satire/parody/criticism/commentary/teaching/scholarship/research/education/news reporting where a reasonable person would not believe the content is authentic. It is not a defense that the AI acted autonomously or that the depicted person consented to creation or nonpublic dissemination.
NM
Introduced eff 2026-07-01
Companion products must not represent themselves as human beings or make material misrepresentations about their identity, capabilities, professional certifications, or training data.
NY
NY SB 8308 (AI Deceptive Practices Act) § Civil Rights Law § 50-h
Introduced
No person may disclose, disseminate, or publish AI-generated digitally-altered material that places a depicted individual in a false light that would be highly offensive to a reasonable person. A disclaimer does not constitute a defense. Depicted individuals may recover injunctive relief, compensatory and punitive damages, and attorneys' fees.
NY
NY SB 8308 (AI Deceptive Practices Act) § Penal Law §§ 190.25, 190.26, 190.78–190.80-a
Introduced
No person may use AI digitization to impersonate another person or assume another's identity with intent to defraud, obtain a benefit, or injure another. Penalties range from class A misdemeanor to class E felony depending on the degree of offense.
PA
Introduced
Suppliers must not advertise a specific product or service within a mental health chatbot conversation unless the chatbot clearly and conspicuously identifies the content as an advertisement and discloses any sponsorship, business affiliation, or third-party promotional agreement.
SC
SC HB 5138 (Chatbot Protection Act) § S.C. Code § 39-80-30
Introduced
Chatbot providers must not include any representation in the advertising, interface, or output data of a chatbot that states or implies the user's input data or chat log is confidential.
SC
SC SB 896 (Chatbot Protection Act) § S.C. Code § 39-80-30
Introduced
Chatbot providers must not include any representation in the advertising, interface, or output data of a chatbot that states or implies the user's input data or chat log is confidential.
TN
TN HB 2340 (Synthetic Media) § Tenn. Code Ann. § 47-18-1__ (new section)
Introduced eff 2024-07-01
Any individual or entity must not knowingly distribute synthetic media publicly with the intent to malign, slander, defame, or intentionally mislead the public and damage the reputation of the depicted individual. Violation exposes the publisher to a civil action for injunctive relief, general and special damages, and attorneys' fees.
US
Introduced
No person may, in interstate or foreign commerce, falsely pose as an identifiable or imaginary individual in an AI-generated digital impersonation, in a manner intended to be taken as genuine, with intent to defraud a person of money, documents, or things of value. The FTC enforces this as an unfair or deceptive act or practice. Exceptions apply for lawfully authorized law enforcement and intelligence activities.
US
Introduced
No person may (1) engage in a deceptive practice in or affecting commerce by impersonating a government, business, or official, (2) replicate any individual's image or voice, including through AI, with intent to defraud, or (3) knowingly provide substantial assistance to either of these acts.
US
Introduced
No person may use a digital impersonation — an AI-generated visual or audio depiction indistinguishable from a real person — to falsely pose as an identifiable or imaginary individual, in a manner intended to be taken as genuine, with intent to defraud any person of money, documents, or things of value, in interstate or foreign communications. An exception applies for lawfully authorized law enforcement and intelligence activities.
US
Introduced
No person may intentionally threaten to commit digital impersonation fraud for the purpose of intimidation, coercion, extortion, or to create mental distress.
US
Introduced
No person may, in interstate or foreign commerce, falsely pose as an identifiable or imaginary individual in a digital impersonation, in a manner intended to be taken as genuine, with intent to defraud any person of money, documents, or things of value. Violations are enforceable by the FTC as unfair or deceptive acts or practices. An exception applies for lawfully authorized law enforcement and intelligence activities.
VT
VT HB 784 (Chatbot Regulation) § 9 V.S.A. § 4193b
Introduced eff 2026-07-01
Chatbot providers must not represent to a user that the user's input data or chat log is confidential.
IL
Failed eff 2027-01-01
Operators must not deploy or operate a companion AI product that incorporates any of the following features unless an adult user has specifically configured the product to enable them: (1) manipulative engagement mechanics delivering rewards or affirmations on a variable-ratio or variable-interval reinforcement schedule designed to maximize user engagement time; (2) simulated distress retention features that generate unsolicited messages of simulated emotional distress, loneliness, guilt, or abandonment triggered by a user's attempt to end a conversation, reduce usage, or delete their account; or (3) deceptive misrepresentations about the product's identity, capabilities, training data, or non-human status, including when directly questioned by the user.
NV
Failed eff 2026-01-01
Persons who are paid for a service on the condition that it be provided by a natural person must not deliver the service through an AI-generated image of a natural person, except for bets or wagers in licensed gaming establishments or services not conditioned on human delivery.
UT
UT HB 452 (Mental Health Chatbots) § Utah Code § 13-72a-202
Failed
Suppliers must not use a mental health chatbot to advertise a product or service within a user conversation unless the chatbot (1) clearly and conspicuously identifies the advertisement as an advertisement and (2) discloses any sponsorship, business affiliation, or third-party promotional agreement.
CP-01.6
AI in political content — disclosure requirement
AI-generated political advertising and communications must be labeled as AI-generated. Disclosure requirements vary by jurisdiction in label language, prominence, definition of political content, and timing windows relative to elections.
Enacted
21
Live
22
Failed
55
Total
98
ID
Enacted eff 2024-03-22
Information content providers may avoid liability by including a prominent disclosure stating 'This (video/audio) has been manipulated' — displayed for the full duration of video, or clearly spoken at the beginning and end of audio (and at two-minute intervals for audio exceeding two minutes).
ID
Enacted eff 2024-03-22
Disseminating media must not remove manipulation disclosures from electioneering communications containing synthetic media, and must not alter electioneering communication content such that it qualifies as synthetic media. A medium that does either may be held liable, except for federally licensed broadcasting stations transmitting content subject to 47 U.S.C. § 315.
LA
Enacted eff 2024-06-11
Any person financing an electioneering communication that uses deep fake technology, AI, or similar tools to create media that would falsely appear to a reasonable observer to be an authentic record of a natural person's speech, conduct, or likeness must include a clear and understandable disclosure that the communication contains these elements, presented before the audio or visual image.
ME
Enacted eff 2026-06-22
Broadcasters must include an oral or written visual announcement of each disclosure required by § 1014 — including the synthetic media disclaimer when applicable — when airing a public communication, except that broadcasters are liable for the synthetic media disclosure only if they broadcast a paid communication with actual knowledge it contains synthetic media.
ME
Enacted eff 2026-06-22
Newspapers must include each disclosure required by § 1014 — including the synthetic media disclaimer when applicable — when publishing a public communication, except that newspapers are liable for the synthetic media disclosure only if they publish a paid communication with actual knowledge it contains synthetic media.
ME
Enacted eff 2026-06-22
Persons financing public communications that require campaign-finance disclosures and that contain synthetic media must include the verbatim disclaimer: THIS COMMUNICATION CONTAINS AUDIO, VIDEO AND/OR IMAGES THAT HAVE BEEN MANIPULATED OR ALTERED. This disclosure is in addition to any other required campaign-finance disclosure.
MI
Enacted eff 2024-02-13
Any person paying for a prerecorded telephone message that advocates for the election or defeat of a candidate, or the qualification, passage, or defeat of a ballot question, and that is generated in whole or substantially by artificial intelligence, must include the disclaimer: This message was generated in whole or substantially by artificial intelligence.
MI
Enacted eff 2024-02-13
Any person, committee, or entity that creates, originally publishes, or originally distributes a qualified political advertisement must include a clear and conspicuous statement that the advertisement was generated in whole or substantially by artificial intelligence, with format-specific requirements: graphic ads must use text at least as large as the majority text; audio ads must include a spoken disclosure at the beginning or end lasting at least 3 seconds; video ads with audio must include both a 4-second visual text disclosure and a 3-second spoken disclosure. Exemptions apply for bona fide news broadcasts with appropriate acknowledgment, paid broadcast carriers, distribution platforms with written AI-disclosure policies, satire or parody, and entities regulated by the Michigan PSC or FCC.
MT
Enacted eff 2025-10-01
Persons distributing election or electioneering communications containing deepfakes must include a disclosure stating the content has been significantly edited by artificial intelligence and depicts speech or conduct that falsely appears authentic, using prescribed formatting for each medium (bold 12-point print; 4% vertical height for video; viewable without user action for internet; 8-second audible statement for audio).
NY
NY AB 8808 (AI Deceptive Practices Act / Budget Bill) § Election Law § 14-106(5) (added by Part MM, Subpart C, § 1)
Enacted eff 2024-04-20
Any person, firm, corporation, campaign, committee, or organization that knowingly distributes or publishes, within 60 days of an election and with intent to unduly influence the outcome or deceive voters, a political communication containing AI-generated deceptive media must include a disclosure stating 'this political communication was created with the assistance of digitization.' Visual media must display the disclosure in legible font; audio media must speak it at the beginning. Exemptions apply for satire/parody, news reporting, and initial platform dissemination.
OR
Enacted eff 2024-03-06
Any person who creates or distributes a campaign communication that includes synthetic media must include a disclosure stating that the image, audio recording, or video recording has been manipulated. Exempt: interactive computer service and information service providers; bona fide news broadcasts that acknowledge authenticity questions; media outlets paid to broadcast or publish; periodicals that include a synthetic-media disclaimer; and satire, parody, or non-technology-dependent impersonation.
RI
Enacted eff 2025-07-02
Persons distributing synthetic media depicting a candidate within 90 days of an election must include a disclosure stating the content was manipulated or generated by artificial intelligence — in a size at least as large as the largest other text for visual media (and displayed for the full video duration), or clearly spoken at the beginning, end, and at two-minute intervals for audio-only media.
TN
TN HB 1513 (Deepfakes in Political Advertising) § Tenn. Code Ann. § 2-19-120(a)(6)
Enacted eff 2026-07-01
Persons who distribute audio deepfake political communications impersonating a candidate for elected office engaging in speech the candidate did not engage in must include a spoken disclaimer at the beginning and end of the communication stating: This communication contains fake content impersonating speech that did not occur. For non-incumbent candidates, this applies only within 120 days of the initiation of voting.
TN
TN HB 1513 (Deepfakes in Political Advertising) § Tenn. Code Ann. § 2-19-120(a)(6)
Enacted eff 2026-07-01
Persons who distribute video deepfake political communications depicting a candidate for elected office engaging in action or speech the candidate did not engage in must display a persistent on-screen text disclaimer in large letters for the duration of the video, using prescribed language that varies based on whether the video contains audio impersonation. For non-incumbent candidates, this applies only within 120 days of the initiation of voting.
TN
TN SB 1624 (Deepfakes in Political Advertising) § Tenn. Code Ann. § 2-19-120(a)(6)
Enacted eff 2026-07-01
Any person distributing an audio deepfake political communication that impersonates a candidate for elected office engaging in speech the candidate did not make must include a spoken disclaimer at the beginning and end of the communication stating: This communication contains fake content impersonating speech that did not occur. For non-incumbent candidates, this applies only within 120 days of the initiation of voting.
TN
TN SB 1624 (Deepfakes in Political Advertising) § Tenn. Code Ann. § 2-19-120(a)(6)
Enacted eff 2026-07-01
Any person distributing a video deepfake political communication depicting a candidate for elected office engaging in action or speech the candidate did not make must display a persistent text disclaimer in large letters for the full duration of the video. The required language varies: video-only deepfakes must state This communication contains fake content depicting actions that did not occur; combined audio-video deepfakes must state This communication contains fake content depicting actions and speech that did not occur. For non-incumbent candidates, this applies only within 120 days of the initiation of voting.
VT
Enacted eff 2026-03-05
Any person who knowingly publishes, communicates, or distributes deceptive and fraudulent synthetic media within 90 days of a Vermont election must include a prescribed disclosure stating the media was manipulated or generated by digital technology and depicts speech or conduct that did not occur. For images and video, the disclosure must be displayed in an easily readable size for the full duration; for audio, it must be clearly spoken at the beginning, end, and at intervals of not more than two minutes. Exceptions apply for news organizations, satire/parody, paid broadcasts, telecommunications providers, and interactive computer services.
WA
Enacted eff 2023-07-23
Sponsors of electioneering communications containing synthetic media must include a disclosure stating This (image/video/audio) has been manipulated — displayed in text no smaller than the largest font in the visual media and for the full duration of any video, or read clearly at the beginning and end of audio-only media (and at two-minute intervals for audio exceeding two minutes) — to establish an affirmative defense to liability.
WA
Enacted eff 2023-07-23
Disseminating media (other than federally licensed broadcasters transmitting content under 47 U.S.C. § 315) must not remove prescribed synthetic-media disclosures from electioneering communications they disseminate, and must not alter the content of electioneering communications to create synthetic media. Interactive computer services are generally immune from publisher liability but may be held liable under these same two narrow exceptions.
WI
WI AB 664 (AI Political Ad Disclosure) § Wis. Stat. § 11.1303(2m)(b)
Enacted eff 2024-03-22
Persons responsible for political audio communications containing AI-generated synthetic media must include the words Contains content generated by AI at both the beginning and end of the communication.
WI
WI AB 664 (AI Political Ad Disclosure) § Wis. Stat. § 11.1303(2m)(c)
Enacted eff 2024-03-22
Persons responsible for political video communications containing AI-generated synthetic media must display a readable, legible on-screen label throughout the duration of each portion containing synthetic media, using the prescribed language: This video content generated by AI (video synthetic media only), This audio content generated by AI (audio synthetic media only), or This content generated by AI (both).
IA
Engrossed
The person who pays for campaign published material containing synthetic media must prominently include the verbatim disclosure THIS CONTENT GENERATED USING SYNTHETIC MEDIA on the material. Media and technology organizations that merely publish, broadcast, distribute, or host the material on behalf of another are exempt from this obligation.
MA
Engrossed
Any person who pays for or sponsors a political audio or video communication containing synthetic media must include the words contains content generated by AI at the beginning and end of the communication and display or speak a medium-specific AI-generated label throughout each portion containing synthetic media.
VA
Engrossed
Any committee or person sponsoring an electioneering communication containing synthetic media must include a conspicuous disclosure legend stating: This message contains synthetic media that has been altered from its original source or artificially generated and may present conduct or speech that did not occur. Visual media must display the statement in a proportionate font size (minimum seven points for electronic print media); video or audio formats must place the statement at the beginning of the communication and at both the beginning and end if the communication exceeds five minutes. Satire and parody are exempt.
CT
Introduced eff 2026-07-01
Persons distributing deceptive synthetic media during the 90-day pre-election window must include a format-specific disclaimer — clearly visible text for images and video (displayed for the full duration for video), and a clearly spoken disclaimer at the beginning, end, and every 30 seconds for audio over one minute — stating that the content has been manipulated. Where the media was derived from an existing source, a citation to the original unmanipulated source must also be provided. Broadcast media and periodicals of general circulation must retain or add disclaimers and clearly state in their coverage that the communication contains deceptive synthetic media.
CT
Introduced eff 2025-07-01
Persons distributing deceptive synthetic media during the 90-day pre-election window must include format-specific disclaimers: for images, clearly visible text stating the image has been manipulated; for audio, a spoken disclaimer at the beginning, end, and every 30 seconds if over one minute; for video, a full-duration visible text disclaimer. When the content was derived from existing media, a citation to the original source is also required. Broadcast and news media must retain or add disclaimers and identify synthetic content in their coverage.
IA
Introduced
Any person publishing AI-generated material designed to expressly advocate the nomination, election, or defeat of a candidate or the passage or defeat of a ballot issue must include a disclosure on the material stating this material was generated using artificial intelligence.
IA
Introduced
Any person who publishes AI-generated material designed to expressly advocate the nomination, election, or defeat of a candidate or the passage or defeat of a ballot issue must include a disclosure on the material stating this material was generated using artificial intelligence.
IA
Introduced
Any person or committee that sponsors, publishes, or distributes an electioneering communication containing synthetic media within 90 days of an election must include a clear and conspicuous prescribed disclosure stating the content has been manipulated or generated by AI and does not depict real events, in the format specified for the medium (on-screen text for video, spoken disclosure for audio, prominent text for image/digital media, or abbreviated label with link for space-limited formats such as social media).
IL
Introduced
Any person, committee, or entity that creates, originally publishes, or originally distributes a qualified political advertisement must include a clear and conspicuous statement that the advertisement was generated in whole or substantially by artificial intelligence, formatted according to medium-specific requirements for graphic, audio, and video communications.
MA
MA HB 846 (Synthetic Media Political Ad Disclosure) § Mass. Gen. Laws ch. 56, § 70 (as added by Section 2)
Introduced
Any person paying for a political audio or video communication containing synthetic media must (1) include the words Contains content generated by AI at the beginning and end of the communication, and (2) display throughout each synthetic-media portion a continuous legible label identifying whether the AI-generated content is video, audio, or both.
MO
Introduced
Any person publishing, circulating, or distributing a political advertisement relative to any candidate for public office or ballot measure must clearly and conspicuously identify on the face of the advertisement that generative artificial intelligence was used in its creation.
MO
Introduced
Persons who pay for, sponsor, or approve a political advertisement, electioneering communication, or other political communication must include a prescribed disclaimer stating the content was created with generative AI and depicts speech or conduct that falsely appears authentic, whenever the communication uses generative AI to depict a real person performing a fabricated action, manipulates a candidate's voice or actions, or was created with intent to injure a candidate or deceive voters. The disclaimer must meet medium-specific format specifications for print, video, internet, audio, and graphic communications.
NJ
Introduced
Political committees, groups, and any person must clearly label any AI-generated communication published, circulated, broadcast, or otherwise made publicly available with the statement: Artificial intelligence was used in creating this message.
NJ
Introduced
Any person or political committee must clearly label any election communication published, circulated, broadcast, or otherwise made publicly available using AI with the statement: Artificial intelligence was used in creating this message.
NY
NY SB 2414 (Political AI Disclaimer) § Election Law § 14-106(2-a)
Introduced
Any person who publishes or distributes a political communication that was produced by or includes synthetic media must include the verbatim disclaimer 'This political communication was created with the assistance of artificial intelligence' — printed or typed in legible form for visual media, and clearly and prominently displayed and/or spoken for non-visual media such as radio or automated telephone calls.
NY
NY SB 8308 (AI Deceptive Practices Act) § Election Law § 14-106(5)
Introduced
Any person, firm, campaign, committee, or organization that knowingly distributes or publishes AI-generated deceptive media in a political communication within 60 days of an election, with intent to influence the election outcome or deceive a voter, must include a disclosure stating: 'this political communication was created with the assistance of digitization.' Exceptions apply for satire, parody, news reporting, and initial platform dissemination. Voters and depicted candidates may seek injunctive relief.
OH
OH HB 362 (Deceptive Synthetic Media in Elections) § Ohio Rev. Code § 3517.24(B)
Introduced
Any person who disseminates deceptive and fraudulent synthetic media to influence an election during the 90 days before Election Day must include a prescribed AI-disclosure label: a written statement for images and video (displayed for the entire video duration), and a spoken statement for audio (at the beginning, end, and every two minutes for recordings over four minutes). Exemptions apply for bona fide news coverage with authenticity acknowledgment, paid broadcasts where the broadcaster made a good-faith authenticity determination or is legally required to air the content, news publications that clearly disclaim authenticity, and satire or parody.
OK
OK HB 3299 (Synthetic Media & Deepfakes) § 21 Okl. St. § 1629(B)
Introduced
Any person using digitized or synthetic media depicting a political candidate's name, image, voice, or likeness in political advertising or television commercials must include a disclosure that the content contains digitized or synthetic content, when used within 45 days of a primary, general, or special election.
PA
Introduced
Publishers of political advertisements containing AI-generated footage or audio must include a clear and conspicuous statement that AI was used, with the content's date, time, and origin — displayed for print/text/graphic ads and broadcast as an opening audio tagline for audio-visual or audio-only ads.
VA
Introduced
Any committee or person sponsoring an electioneering communication containing synthetic media must include the verbatim disclosure: This message contains synthetic media that has been altered from its original source or artificially generated and may present conduct or speech that did not occur. The disclosure must be conspicuous, displayed in proportionate font for visual media (minimum 7-point for electronic print), and placed at the beginning of video or audio communications (and at the end if the communication exceeds five minutes). Satire and parody are exempt.
VA
Introduced
Any committee or person sponsoring an electioneering communication containing synthetic media must include the verbatim disclosure statement — 'This message contains synthetic media that has been altered from its original source or artificially generated and may present conduct or speech that did not occur' — displayed conspicuously, in proportionate or minimum 7-point font for visual/print media, and placed at the beginning of video or audio communications (and at both beginning and end if over five minutes).
VT
VT HB 846 (AI & Elections) § H.846 (Short Form — Statement of Purpose)
Introduced
Committees that create, publish, or distribute a qualified political advertisement generated or substantially altered using AI must include a specified disclosure in the advertisement.
AK
Failed
Any person who knows or reasonably should know that a campaign communication includes an AI-generated or AI-manipulated deepfake depicting a candidate or political party — intended to injure reputation or deceive voters — must include the disclosure This communication has been manipulated or generated by artificial intelligence, presented in a manner appropriate to the medium (audible for audio, visually discernible for print/video, on-screen for the entirety of digital broadcasts).
AK
Failed
Any person who makes or commissions an election-related communication that they know or reasonably should know contains a deepfake must include the verbatim disclosure: 'This communication has been manipulated or generated by artificial intelligence or by another means.' The disclosure must remain onscreen throughout video, be easily discernible in print, and be read at the beginning, end, and every two minutes in audio-only communications.
AK
Failed
No person may remove the deepfake disclosure statement from an election-related communication that the person knows or reasonably should know includes a deepfake.
AR
AR HB 1041 (Election Deepfakes) § Ark. Code § 7-6-106
Failed eff 2025-05-05
Persons distributing deceptive and fraudulent deepfakes of candidates or political parties within 90 days of an election must include a disclosure stating This content has been manipulated or artificially generated — displayed in visual media at the largest font size for the full duration of any video, and in audio-only media read clearly at the beginning, end, and at two-minute intervals for content exceeding two minutes.
CO
Failed
Persons distributing communications containing a deepfake of a candidate must include a prescribed disclosure statement — 'This (image/audio/video/multimedia) has been edited and depicts speech or conduct that falsely appears to be authentic or truthful' — in a clear and conspicuous manner with format-specific requirements for visual, audio, and metadata channels, and the disclosure must be permanent or unable to be easily removed.
CT
Failed
Persons distributing deceptive synthetic media during the 90-day pre-election period must include a format-specific disclaimer: for images, visible text stating the content has been manipulated (no smaller than the largest font in the communication); for audio, a spoken disclaimer at the beginning, end, and every 30 seconds if over one minute; for video, visible text displayed for the full duration. If the media was derived from editing existing content, a citation to the original source must also be provided.
FL
FL HB 919 (AI in Political Advertising) § Fla. Stat. § 106.145
Failed
Persons paying for, sponsoring, or approving a political advertisement, electioneering communication, or other political advertisement that contains AI-generated content depicting a real person performing an action that did not actually occur — and that was created with intent to injure a candidate or deceive regarding a ballot issue — must prominently display the verbatim disclaimer: Created in whole or in part with the use of generative artificial intelligence (AI). The disclaimer must meet specified format requirements for each medium (print: bold 12-point; TV/video: 4% vertical height throughout; internet: viewable without user action; audio: 3 seconds spoken at beginning or end; graphic: 4% vertical height).
FL
FL SB 850 (AI in Political Advertising) § Fla. Stat. § 106.145(2)
Failed
Any person who publishes a political advertisement, electioneering communication, or other political advertisement that uses generative AI to depict a real person performing an action that did not actually occur — where the content was created with intent to injure a candidate or deceive regarding a ballot issue — must prominently include the disclaimer: Created in whole or in part with the use of generative artificial intelligence (AI).
HI
HI HB 1734 (AI in Political Ads) § HRS § 11-__ (new section, Part XIII, Subpart H)
Failed
Candidates, candidate committees, and noncandidate committees must include a clear and conspicuous disclosure statement on any political advertisement containing an image, video, or audio recording created in whole or in part with generative AI, formatted according to medium-specific requirements (boxed text for print, audible statement for audio, combined written and audible disclosure for video).
IA
IA HF 2549 (Election AI & Deepfakes) § Iowa Code § 68A.405(5)
Failed
Any person who publishes AI-generated material designed to expressly advocate for or against a candidate or ballot issue must include on the material the disclosure this material was generated using artificial intelligence.
IA
IA HSB 599 (AI in Elections) § Iowa Code § 68A.405(5)
Failed
Any person who publishes material generated through artificial intelligence and designed to expressly advocate the nomination, election, or defeat of a candidate or the passage or defeat of a ballot issue must include a disclosure on the material that it was generated using artificial intelligence.
IA
IA HSB 599 (AI in Elections) § Iowa Code § 68A.405(6)
Failed
Any person who publishes political advocacy material that includes a materially deceptive depiction of a candidate — meaning material manipulated to change the candidate's physical appearance, depict acts that did not occur, or alter the saturation, brightness, contrast, color, or other visible quality of a candidate's image — must include a statement that the material has been manipulated.
IA
Failed
Persons responsible for published campaign materials that contain synthetic media must prominently include the disclosure THIS CONTENT GENERATED USING SYNTHETIC MEDIA in the material.
ID
Failed
Sponsors of electioneering communications containing synthetic media must include a disclosure stating 'This (image/video/audio) has been manipulated' — in text no smaller than the largest font in the visual media (or easily readable if no other text is present), displayed for the duration of any video, and for audio-only media, read clearly at the beginning, end, and at intervals of no more than two minutes.
ID
Failed
Disseminating media must not remove manipulation disclosures from electioneering communications they distribute, and must not alter electioneering communication content so as to create qualifying synthetic media. A medium that does either may be held liable. Federally licensed broadcasting stations transmitting communications subject to 47 U.S.C. § 315 are exempt.
IL
Failed
Persons, committees, or entities that create, originally publish, or originally distribute a paid political advertisement containing AI-generated images, audio, or video must include a clear and conspicuous disclosure that the ad was generated in whole or substantially by AI, meeting format-specific requirements for graphic (matching font size and language), audio (3+ seconds spoken at start or end), and video (4+ seconds visible and 3+ seconds spoken) communications.
IL
Failed
Any person, committee, or entity that creates, originally publishes, or originally distributes a qualified political advertisement must include a clear and conspicuous statement that the ad was generated in whole or substantially by artificial intelligence, formatted to meet medium-specific requirements: (1) graphic ads must display the statement in letters at least as large as the majority of the ad text, (2) audio ads must include a spoken statement of at least 3 seconds at the beginning or end, and (3) video ads must include both a 4-second visual statement and a 3-second spoken statement, all in the same language as the communication.
KS
Failed
Advertisers who use synthetic media in election campaign communications must include a disclosure stating 'This (image/video/audio) has been manipulated' — for visual media, in a font not smaller than the largest other text and displayed for the video's full duration; for audio-only media, read clearly at the beginning, end, and at intervals of no more than two minutes.
KS
Failed
Advertisers who use synthetic media in state or local election campaign communications must include a disclosure stating 'This (image/video/audio) has been manipulated' — for visual media, in a font not smaller than the largest other text and displayed for the video's full duration; for audio-only media, read clearly at the beginning, end, and at intervals of no more than two minutes.
MD
Failed
Candidates, campaign finance entities, registered lobbyists or political committees, and their agents must include a prescribed disclosure statement on any campaign material that uses or contains synthetic media — with format-specific requirements: still images must carry visible text at least as large as the largest other text; audio recordings must include a spoken statement at the beginning, end, and at two-minute intervals; and video recordings must display persistent on-screen text for the full duration.
MD
MD HB 872 (Synthetic Media in Campaign Materials) § Md. Code, Elec. Law § 13-401.2
Failed
Candidates, campaign finance entities, registered lobbyists, political committees, and their agents must include a prescribed disclosure statement on any campaign material that uses or contains synthetic media — with medium-specific formatting: visible text on still images (type size at least as large as the largest other text), spoken disclosure at the beginning, end, and every two minutes for audio recordings, and persistent on-screen text for video recordings.
MD
MD SB 978 (Synthetic Media in Elections) § Md. Code, Elec. Law § 13–401.2(D)
Failed
Persons who publish synthetic media as a still image must include the prescribed statement that the image has been altered through computer programs, written in a type size easily readable by the average viewer.
MD
MD SB 978 (Synthetic Media in Elections) § Md. Code, Elec. Law § 13–401.2(D)
Failed
Persons who publish synthetic media as an audio recording must include the prescribed spoken disclosure at the beginning and end, and every two minutes for recordings of two minutes or longer, in a clearly spoken manner at an easily audible pitch and speed.
MD
MD SB 978 (Synthetic Media in Elections) § Md. Code, Elec. Law § 13–401.2(D)
Failed
Persons who publish synthetic media as a video recording must include the prescribed disclosure statement as persistent on-screen text visible for the full duration, in an easily readable type size at a conspicuous location in the frame.
ME
ME LD 1690 (AI in Campaign Advertising) § 21-A MRSA § 1014(5-B)
Failed
Any person or entity required to provide a campaign disclosure must additionally disclose, using prescribed verbatim language, when a political communication contains synthetic media — images, audio, or video that have been materially manipulated or altered using digital technology or other means. Exemptions apply to bona fide news broadcasts, paid broadcasts made in good faith, news publications that disclaim authenticity, and satire or parody.
MS
MS SB 2050 (AI Political Ad Disclosure) § Miss. Code § 23-15-897(4)
Failed eff 2026-07-01
Any person who creates or distributes a prerecorded telephone message that advocates for the election or defeat of a candidate or on a ballot question, and that is generated in whole or substantially by AI, must include the verbatim disclaimer: This message was generated in whole or in part by artificial intelligence.
MS
MS SB 2050 (AI Political Ad Disclosure) § Miss. Code § 23-15-897(5)
Failed eff 2026-07-01
Any person, committee, or other entity that creates, originally publishes, or originally distributes a qualified political advertisement must include a clear and conspicuous disclaimer disclosing AI use, with format-specific requirements: (1) text/graphic ads must identify what was AI-produced in matching-size and matching-language text; (2) audio ads must include a spoken disclaimer of at least 3 seconds at the beginning or end; (3) video-with-audio ads must include both a 4-second visual text message and a 3-second spoken disclaimer, all in the same language as the communication.
MS
MS SB 2423 (AI Political Ad Disclosure) § Miss. Code § 23-15-897(4)
Failed
Any person responsible for a prerecorded telephone message that advocates for or against a candidate or ballot question must include the verbatim disclaimer This message was generated in whole or in part by artificial intelligence if the message was generated in whole or substantially by AI.
MS
MS SB 2423 (AI Political Ad Disclosure) § Miss. Code § 23-15-897(5)
Failed
Any person, committee, or entity that creates, originally publishes, or originally distributes a qualified political advertisement must include a clear and conspicuous AI-disclosure disclaimer in the applicable format: (1) for text/graphic communications, a written disclaimer identifying what was AI-generated, at least as large as the majority text and in the same language; (2) for audio communications, a spoken disclaimer at the beginning or end lasting at least three seconds in the same language; (3) for video with audio, both a visual message displayed for at least four seconds and a spoken message lasting at least three seconds, in the same language.
MS
MS SB 2642 (AI Political Ad Disclosure) § Miss. Code § 23-15-897(4)
Failed
Any person who creates or causes distribution of a prerecorded telephone message that advocates for or against a candidate or ballot question and that is generated in whole or substantially by AI must include the verbatim disclaimer: This message was generated in whole or in part by artificial intelligence.
MS
MS SB 2642 (AI Political Ad Disclosure) § Miss. Code § 23-15-897(5)
Failed
Persons, committees, or entities that create, originally publish, or originally distribute a qualified political advertisement must include a clear and conspicuous AI-disclosure disclaimer in the applicable format: (1) for text/graphic ads, a written disclaimer identifying what was AI-produced, in letters at least as large as the majority text and in the same language; (2) for audio ads, a spoken disclaimer at the beginning or end lasting at least three seconds in the same language; (3) for video-with-audio ads, both a visual disclaimer displayed for at least four seconds and a spoken disclaimer of at least three seconds, in the same language.
NC
Failed
Political parties and political candidates using automatic dialing and recorded message players must satisfy the AI disclaimer requirements of G.S. 163-278.18A as a condition of the robocall exemption.
NC
Failed
Any person who creates a political advertisement in whole or in part using artificial intelligence must include a disclaimer stating: This advertisement was created using artificial intelligence.
NC
Failed
When a political advertisement using AI is transmitted via social media, the disclaimer must comply with the size requirements of G.S. 163-278.39(b); when transmitted via automated calling, the disclaimer must be spoken clearly for at least two seconds.
NC
Failed
Creators must not sponsor, create, or distribute a deceptive and fraudulent deepfake of a candidate or political party within 90 days of an election unless the communication includes a prescribed AI-generated content disclosure — audible statements of Contains content generated by AI for audio and persistent on-screen text identifying the AI-generated content type for visual media, plus a legible This (image, video, or audio) has been manipulated statement.
NC
Failed
Any person who distributes or publishes a political communication containing materially deceptive media and who knows or should know it is materially deceptive must include a legible This (image, video, or audio) has been manipulated disclosure for visual media, or a spoken statement at the beginning, end, and every two minutes for audio media. Exemptions apply for satire or parody, bona fide news reporting with disclosure, good-faith platform verification, and interactive computer services under 47 U.S.C. § 230.
ND
ND HB 1167 (AI Political Content Disclosure) § N.D. Cent. Code § 16.1-10-XX
Failed
Any person distributing political communications or advertising that uses AI to visually or audibly impersonate a human must prominently display the disclaimer THIS CONTENT GENERATED BY ARTIFICIAL INTELLIGENCE. This does not apply to content using AI solely for text generation, grammar correction, spelling checks, stylistic editing, or enhancing existing content without creating a new impersonation of human likeness or voice.
NE
Failed
Persons who create, originally publish, or originally distribute a qualified political advertisement must include a clear and conspicuous disclosure stating the ad was generated in whole or substantially by AI, with format-specific requirements: minimum text size and language matching for graphic ads; a three-second spoken disclosure for audio ads; and both a four-second on-screen text disclosure and three-second spoken disclosure for video ads. Each distributed or aired ad that violates the disclosure requirement constitutes a separate violation. Exceptions apply for news broadcasts with acknowledgment, paid broadcast stations, distribution platforms with written disclosure policies, satire/parody, and PSC/FCC-regulated businesses.
NY
NY AB 7106 (PAID Act) § Election Law § 14-106(2-a)(a)
Failed
Any person or committee responsible for a political communication covered by Election Law § 14-106 that was produced using or includes synthetic media must include a disclosure stating This political communication was created with the assistance of artificial intelligence — printed or typed in legible form for printed and digital communications, and clearly and prominently displayed and/or spoken for non-printed communications.
NY
Failed
Any person making a political communication that uses AI-generated images or video footage must include a disclosure stating 'This communication was generated using artificial intelligence' — in legible printed form for print/digital media, prominently displayed and/or verbally communicated for non-print/non-digital media, and clearly verbally communicated for audio-only formats such as radio or robocalls.
NY
NY SB 6638 (Political AI Disclaimer) § Election Law § 14-106(2-a)
Failed
Any person or committee that produces or distributes a political communication containing synthetic media must include the disclaimer: This political communication was created with the assistance of artificial intelligence — printed in legible form for printed or digital communications, and clearly spoken for non-visual communications such as radio or automated telephone calls.
OH
Failed
Any person who knowingly creates and disseminates deepfake media to influence an election must include a conspicuous manipulation disclosure: a written statement for images and video (in a font no smaller than the largest accompanying text, displayed for the full duration for video) and a spoken statement for audio (at the beginning and end, and every two minutes for recordings over four minutes).
OK
Failed
Candidates, candidate committees, political action committees, and political party committees that create or distribute a political advertisement, electioneering communication, or other election-related media containing AI-generated content that appears to depict a real person performing an action that did not occur in reality must prominently include the disclosure: Created in whole or in part with the use of generative artificial intelligence. For visual media, the disclosure text must appear in a size easily readable by the average viewer; for video, the disclosure must appear for the full duration of the AI-generated content. For audio-only media, the disclosure must be read in a clearly spoken manner and at a pitch easily heard by the average listener at both the beginning and the end of the audio. Exceptions apply to: (1) bona fide news broadcasts that acknowledge authenticity questions, (2) paid broadcasts where the station made a good-faith verification effort, (3) news publications that clearly state the media does not accurately represent the candidate's speech or conduct, and (4) satire or parody.
OK
OK SB 894 (Election Deepfakes) § 75A O.S. § 401
Failed
Persons distributing synthetic media that is a deepfake of a candidate or political party within 90 days of an election must include a disclosure stating that the content has been manipulated or generated by artificial intelligence, using prescribed formatting: for visual media, text at least as large as the largest other text and displayed for the full duration of video; for audio-only media, read clearly at the beginning, end, and at intervals of no more than two minutes.
RI
Failed
Creators who distribute synthetic media depicting a candidate within the 90-day election window must include a disclosure stating the media was manipulated or AI-generated — for visual media in a font at least as large as the largest other text and displayed for the duration of any video, and for audio-only media spoken clearly at the beginning, end, and at two-minute intervals.
US
Failed
Any person financing a political advertisement that contains AI-generated or AI-materially-altered images, audio, or video must include a clear and conspicuous disclaimer stating that the communication contains such content. For images the disclaimer must be permanently affixed in text at least as large as the majority of the communication's text; for audio the disclaimer must be spoken for at least 4 seconds naming the disbursing person; for video with audio the disclaimer must appear in both written and audible form throughout. A safe harbor excludes minor cosmetic alterations that do not create a fundamentally different understanding.
US
Failed
Persons responsible for political communications covered under FECA Section 318(a) must include a clear and conspicuous statement disclosing that the communication contains AI-generated image or video footage, whenever such content was generated in whole or in part using generative AI. Text/graphic disclaimers must use lettering at least as large as the majority text; audio disclaimers must be spoken audibly for at least 3 seconds; video disclaimers must include both a written statement for at least 4 seconds and an audible statement for at least 3 seconds.
UT
UT HB 329 (AI in Political Advertising) § Utah Code § 20A-11-901
Failed
A person who finances a generative A.I. political advertisement must include a prominent disclaimer on the advertisement stating: Created in whole or in part with the use of generative artificial intelligence (A.I.).
VA
Failed
Any committee or person sponsoring an electioneering communication containing synthetic media must include a conspicuous disclosure statement reading: 'This message contains synthetic media that has been altered from its original source or artificially generated and may present conduct or speech that did not occur.' Visual media must display the statement in proportionate font (minimum seven points for electronic print); video and audio formats must place the statement at the beginning, and also at the end if the communication exceeds five minutes. Satire and parody are exempt.
VA
Failed
Any committee or person sponsoring an electioneering communication containing synthetic media must include a conspicuous disclosure statement using the prescribed language: This message contains synthetic media that has been altered from its original source or artificially generated and may present conduct or speech that did not occur. For visual media, the statement must be in a font proportionate to the advertisement size (minimum 7-point for electronic print media). For video or audio, the disclosure must appear at the beginning, and also at the end if the communication exceeds five minutes.
WA
Failed
Sponsors of electioneering communications containing synthetic media may avoid liability by including a disclosure stating This (image/video/audio) has been manipulated — for visual media, in a font size at least as large as the largest other text and displayed for the video's full duration; for audio-only media, read clearly at the beginning and end, and at intervals of no more than two minutes for audio longer than two minutes.
WA
Failed
Broadcasting stations and other media must not remove synthetic media disclosures from electioneering communications they broadcast, and must not alter electioneering communication content with actual malice such that it becomes synthetic media.
WA
WA SB 5817 (Synthetic Media in Elections) § New Section added to Chapter 42.17A RCW (Sec. 2)
Failed
Persons distributing electioneering communications containing synthetic media that alters a candidate's appearance, action, or speech must include a prominent disclosure stating This (image/video/audio) has been manipulated, formatted to be easily readable or audible by the average viewer or listener, displayed for the full duration of any video and repeated at two-minute intervals for audio exceeding two minutes. The obligation applies only where the distributor acts with actual malice. Exemptions apply for satire or parody, bona fide news broadcasts with authenticity acknowledgments, news publications with accuracy disclaimers, and paid broadcast placements.
WI
WI SB 644 (AI Political Ad Disclosure) § Wis. Stat. § 11.1303(2m)
Failed
Political committees, parties, and similar entities that pay for audio communications containing synthetic media must include the words Contains content generated by AI at both the beginning and the end of the communication.
WI
WI SB 644 (AI Political Ad Disclosure) § Wis. Stat. § 11.1303(2m)
Failed
Political committees, parties, and similar entities that pay for video communications containing synthetic media must display readable, legible, and readily accessible written disclosure throughout the duration of each portion containing synthetic media, using the prescribed label text appropriate to the type of synthetic media present (video-only, audio-only, or both).
CP-01.7
AI in political content — fabricated candidate content prohibition
Publishers must not publish AI-generated content that depicts a candidate saying or doing something they did not, within a defined pre-election window — even with a disclosure label.
Enacted
10
Live
15
Failed
29
Total
54
IA
Enacted eff 2026-05-15
No person may distribute, within 90 days of an election, synthetic media that the person knows or should have known is a deceptive and fraudulent deepfake of a candidate or political party on the ballot, unless the media includes a disclosure that it has been manipulated or generated by artificial intelligence.
ID
Enacted eff 2024-03-22
Sponsors of electioneering communications must not publish synthetic media depicting a candidate's appearance, action, or speech in a manner that creates a false depiction, unless the communication includes a prominent disclosure stating 'This (image/video/audio) has been manipulated' — displayed for the duration of visual media or spoken at the beginning, end, and every two minutes for audio exceeding two minutes.
ID
Enacted eff 2024-03-22
Media disseminating electioneering communications must not remove the prescribed synthetic-media disclosure from communications they distribute, and must not alter the content of an electioneering communication such that it becomes synthetic media. Interactive computer services are shielded from publisher liability for third-party content but may be held liable under these medium-liability provisions.
ID
ID HB 565 (Synthetic Media in Elections) § Idaho Code § 67-6628A
Enacted eff 2024-03-22
Information content providers must not deceptively represent a candidate's action or speech through synthetic media in an electioneering communication within 60 days of a primary or general election; an affirmative defense is available if the communication includes a prominently displayed disclosure stating 'This (video/audio) has been manipulated' meeting specified format requirements.
ID
ID HB 565 (Synthetic Media in Elections) § Idaho Code § 67-6628A
Enacted eff 2024-03-22
Disseminating media must not remove manipulation disclosures from electioneering communications containing synthetic media and must not alter electioneering communications such that they qualify as synthetic media; violation of either prohibition subjects the medium to liability under this section.
ID
Enacted eff 2024-03-22
Information content providers must not deceptively represent a candidate's action or speech through synthetic media in an electioneering communication. A candidate may seek injunctive relief to prohibit publication and bring an action for general and special damages.
LA
Enacted eff 2024-06-11
No person may distribute or transmit any oral, visual, digital, or written material containing any statement or depiction that the person knows or should reasonably be expected to know makes a false statement about or representation of a candidate or a proposition.
MT
Enacted eff 2025-10-01
Persons, corporations, committees, political parties, or other entities working in an official election capacity must not, within 60 days of the initiation of voting, pay for or sponsor the production, creation, or distribution of an election or electioneering communication they knew or should have known is a deepfake of a candidate or political party on the ballot, unless the communication carries a prescribed AI-disclosure label.
RI
Enacted eff 2025-07-02
Candidates, campaign committees, PACs, political party committees, and persons or entities making independent expenditures must not distribute synthetic media depicting a candidate that they know or should know is deceptive within 90 days of any election at which the candidate appears on the ballot — unless the media includes a qualifying AI-manipulation disclosure.
WA
Enacted eff 2023-07-23
Sponsors of electioneering communications must not use synthetic media depicting a candidate's appearance, action, or speech in a manner that creates a realistic but false depiction and a fundamentally different impression from the original. A depicted candidate may seek injunctive relief and general or special damages.
CT
Introduced eff 2026-07-01
No person may distribute, or agree to distribute, deceptive synthetic media depicting an individual during the 90-day period preceding any election or primary when the person knows or should reasonably know the content is deceptive synthetic media, the depicted individual has not consented, and the distribution is intended to injure a candidate or influence the election result. Distribution is permitted only if the communication carries the format-specific disclaimers and citations prescribed in subsection (c).
CT
Introduced eff 2025-07-01
Persons must not distribute, or agree to distribute, a communication containing deceptive synthetic media depicting an individual during the 90 days preceding an election or primary when (1) the person knows or should reasonably know the content is deceptive synthetic media, (2) the depicted individual has not consented, and (3) the distribution is intended to injure a candidate or influence the election result.
IA
Introduced
No person may publish political material that includes an endorsement of a candidate or ballot measure by an AI-generated representation of a person.
IA
Introduced
Candidates, candidates' committees, political committees, public officials, and state statutory political committees must not use AI to depict a candidate or public official engaging in behavior that person would be unlikely to engage in or that would likely diminish that person's public perception.
IA
Introduced
Candidates and public officials must not use AI to depict themselves in events or situations that did not occur.
MN
MN HF 3625 (Deep Fake Election Crime) § Minn. Stat. § 609.771, subd. 2
Introduced eff 2024-07-01
No person may disseminate, or contract to disseminate, a deep fake within 90 days before any covered election when the person knows or reasonably should know the item is a deep fake, the depicted individual has not consented, and the dissemination is made with intent to injure a candidate or influence the result of an election.
NJ
Introduced
Political committees, groups, and any person must not publish, circulate, broadcast, or otherwise make publicly available any AI-created or AI-altered communication aiding, promoting, or defeating a candidate, or providing political information on a candidate, within 90 days before an election.
NJ
Introduced
Political committees, groups, and any person must not publish, circulate, broadcast, or otherwise make publicly available any communication containing deceptive AI-generated audio or visual media that features an opposing candidate and presents or portrays that candidate in a manner that is demonstrably false, fraudulent, or defamatory.
NJ
Introduced
Any person or political committee must not publish, circulate, broadcast, or otherwise make publicly available any communication aiding or promoting the nomination, election, or defeat of any candidate that was created or altered using AI within 90 days before an election.
NJ
Introduced
Any person or political committee must not publish, circulate, broadcast, or otherwise make publicly available any communication containing deceptive audio or visual media created or altered using AI that features an opposing candidate and presents or portrays that candidate in a manner that is demonstrably false, fraudulent, or defamatory.
US
Introduced
No person, political committee, or other entity may knowingly distribute materially deceptive AI-generated audio or visual media of a candidate for Federal office, or in carrying out a Federal election activity, with the intent to influence an election or solicit funds. Exceptions apply for bona fide news coverage with authenticity disclosures, periodicals with accuracy disclaimers, and satire or parody.
US
US S 1213 (Deceptive AI in Elections) § 52 U.S.C. § 30125 (proposed § 325(b))
Introduced
No person, political committee, or other entity may knowingly distribute materially deceptive AI-generated audio or visual media of or relating to a candidate for Federal office for the purpose of influencing an election or soliciting funds. Exceptions apply for bona fide news coverage with authenticity disclosures, news publications with clear inauthenticity statements, and satire or parody.
US
Introduced
Persons must not knowingly distribute AI-generated media that carries materially false information about a federal election's time, place, manner, or voter eligibility (with intent to impede voting), or that falsely depicts an election official (with intent to intimidate the official or deter voting).
VT
VT HB 846 (AI & Elections) § H.846 (Short Form — Statement of Purpose)
Introduced
High-traffic online platforms must block materially deceptive election-related content and label inauthentic, synthetic, or false content during specified periods before and after a Vermont election.
VT
VT HB 846 (AI & Elections) § H.846 (Short Form — Statement of Purpose)
Introduced
No person, committee, or entity may knowingly distribute with malice an advertisement or election communication containing materially deceptive content within 120 days before a Vermont election.
AR
AR HB 1041 (Election Deepfakes) § Ark. Code § 7-6-106
Failed eff 2025-05-05
No person may distribute synthetic media that the person knows or should know is a deceptive and fraudulent deepfake of a candidate or political party on a state or local ballot within 90 days of an election, unless the media includes the required disclosure statement.
CO
Failed
No person may distribute, disseminate, publish, broadcast, transmit, or display a communication concerning a candidate for elective office that includes a deepfake to the candidate's electorate within 60 days of a primary election or 90 days of a general election, if the person knows or recklessly disregards that the candidate did not say or do what is depicted. Exemptions apply for bona fide news coverage, satire and parody, technology providers, interactive computer services, and paid broadcast stations.
CT
Failed
No person may distribute, or agree to distribute, a communication containing deceptive synthetic media depicting an individual during the 90-day period preceding an election or primary when the person knows or should know the content is deceptive synthetic media, distribution is without the depicted individual's consent, and distribution is intended to injure a candidate or influence the election result — unless proper disclaimers are included per the safe harbor in subsection (c).
IA
IA HF 2549 (Election AI & Deepfakes) § Iowa Code § 68A.507
Failed
No person may distribute a deceptive and fraudulent deepfake of a candidate or political party within 90 days of an election at which the candidate appears on the ballot, unless the media includes a disclosure that the content was manipulated or generated by AI. For visual media, the disclosure must read this image or video was manipulated or generated by artificial intelligence in easily readable text for the duration of any video. For audio-only media, the disclosure must state this audio was manipulated or generated by artificial intelligence at the beginning and end — and at two-minute intervals if longer than two minutes — in a clearly spoken manner.
ID
Failed
Sponsors of electioneering communications must not publish synthetic media that alters a candidate's appearance, action, or speech without including the prescribed manipulation disclosure. A candidate depicted in such synthetic media may obtain injunctive relief and recover general damages, special damages, attorney's fees, and costs.
KS
Failed
Persons must not use synthetic media in any election campaign communication through any medium to alter the appearance, action, or speech of a candidate. An affirmative defense applies if the communication includes the prescribed manipulation disclosure.
KS
Failed
Persons must not use synthetic media in any election campaign communication through any medium to alter the appearance, action, or speech of a candidate for state or local office. An affirmative defense applies if the communication includes the prescribed manipulation disclosure.
KS
Failed
No person may use synthetic media in any election campaign communication through any medium to alter the appearance, action, or speech of a candidate. An affirmative defense applies if the communication includes a conspicuous disclosure stating 'This (image/video/audio) has been manipulated,' formatted per statutory requirements for visual and audio media.
KS
Failed
No person may use synthetic media in any election campaign communication through any medium to alter the appearance, action, or speech of a candidate for state or local office. An affirmative defense applies if the communication includes a conspicuous disclosure stating 'This (image/video/audio) has been manipulated,' formatted per statutory requirements for visual and audio media.
MD
MD HB 525 (Election Deepfake Prohibition) § Md. Code, Elec. Law § 16-905
Failed
No person may disseminate an AI-generated or digitally manipulated deepfake to influence a voter's decision whether or not to cast a vote or whether to vote for or against a candidate or ballot issue, where the deepfake materially misrepresents a fact, the person knows or recklessly disregards that it is a deepfake, and the person intends to deceive and induce voting behavior. Exceptions apply for news media dissemination and satire or parody.
MN
Failed
A person must not knowingly disseminate — or contract to disseminate — a deep fake within 90 days before an election, without the depicted individual's consent, with intent to injure a candidate or influence the election result.
MO
Failed
Creators must not distribute synthetic media that they know or should know is a deceptive and fraudulent deepfake within 18 weeks of an election, unless the media carries the prescribed AI-generation disclosure label.
NC
Failed
No candidate, campaign committee, political party, PAC, referendum committee, individual, or other sponsor may use artificial intelligence in any form of political advertisement, including images, videos, voices, or writings.
NC
Failed
No unaffiliated person may create an AI-generated video, writing, voice, or image of a candidate or a candidate's campaign with intent to confuse or interfere with the campaign, subject to exceptions for content that clearly identifies itself as AI-generated and for parody that does not constitute harassment.
NE
Failed
Persons must not distribute, or agree to distribute, AI-generated materially deceptive media that falsely depicts a person's speech or conduct within 90 days of an election when the person knows the media is false, intends to harm a candidate's reputation or electoral prospects, and intends to deceive voters — unless the media includes a format-specific disclaimer stating it was manipulated by technical means and depicts speech or conduct that did not occur, and edited media includes a citation to the original source.
NY
NY AB 9054 (REAL Act — AI Political Depictions) § Election Law § 14-106(2-a)
Failed
No person may include in any political communication covered by Election Law § 14-106 a realistic photo, video, or audio depiction of a candidate — or a person interacting with a candidate — that was created in whole or in part using generative artificial intelligence.
OH
Failed
No person may knowingly create and disseminate deepfake media for the purpose of influencing the results of an election during the 90-day period before the election through election day — disclosure does not cure this prohibition.
OK
OK SB 894 (Election Deepfakes) § 75A O.S. § 401
Failed
No person, corporation, committee, or other entity may create or originally distribute synthetic media that it has actual knowledge is a deepfake of a candidate or political party within 90 days of an election at which the candidate appears on the state or local ballot, unless the media includes the prescribed AI-generation disclosure label.
RI
Failed
Creators must not distribute synthetic media depicting a candidate within 90 days of an election when the creator knows or should know the media is deceptive, unless the media includes a qualifying AI-manipulation disclosure.
US
Failed
No person, political committee, or other entity may distribute a paid-for political communication containing AI-generated audio that impersonates a federal candidate's voice if the distribution is made with actual malice, is intended to injure the candidate's reputation or deceive voters into voting against the candidate, and occurs within 90 days of a general/special/runoff election or 60 days of a primary/preference election/convention/caucus. A clear, conspicuous, and overt disclaimer that the audio was not spoken by the candidate is a safe harbor.
US
US HR 8384 (Deceptive AI in Elections) § 52 U.S.C. § 30125 (proposed § 325(b))
Failed
No person, political committee, or other entity may knowingly distribute materially deceptive AI-generated audio or visual media depicting a candidate for federal office, or in carrying out a federal election activity, with the intent to influence an election or solicit funds. Exceptions apply for media entities that clearly disclose authenticity concerns and for satire or parody.
US
Failed
No person may fraudulently misrepresent themselves as speaking, writing, or otherwise acting for or on behalf of a candidate or political party through the use of content generated in whole or in part with artificial intelligence (generative AI).
US
Failed
No person may use content generated in whole or in part with artificial intelligence (generative AI) to fraudulently solicit contributions by misrepresenting the solicitation as being on behalf of a candidate, political party, or political committee.
US
Failed
Any person — not only candidates and their agents — is prohibited from fraudulently misrepresenting themselves as acting on behalf of any candidate, political party, or real or fictitious political committee or organization, including through AI-generated content.
US
Failed
Any person is prohibited from fraudulently soliciting contributions by impersonating any candidate, political party, or real or fictitious political committee or organization, including through AI-generated content.
US
US-S-2770 (Protect Elections from Deceptive AI Act) § 52 U.S.C. § 30125 (proposed § 325(b))
Failed
No person, political committee, or other entity may knowingly distribute materially deceptive AI-generated audio or visual media of a candidate for Federal office, or in carrying out a Federal election activity, with the intent to influence an election or solicit funds. Exemptions apply for news organizations that disclose authenticity concerns and for satire or parody.
WA
Failed
Sponsors of electioneering communications must not use synthetic media depicting a candidate's appearance, speech, or conduct with actual malice. A depicted candidate may obtain injunctive relief and general or special damages.
WV
Failed
No person may distribute, or agree to distribute, synthetic media that falsely represents a depicted individual within 90 days before an election, without the depicted individual's consent, if the person knows or has reasonable cause to know the media is false and acts with intent to injure a candidate or influence election results. The prohibition does not apply if the synthetic media includes a qualifying disclaimer under subsection (c).
WY
Failed
Persons must not disseminate misleading synthetic media with malicious intent, to influence the outcome of any Wyoming election, or to facilitate any other criminal act; violations constitute a misdemeanor punishable by up to six months' imprisonment, a $750 fine, or both.
CP-01.8
AI Professional Credential Misrepresentation Prohibition
AI systems and their operators must not use any term, interface design, or output language that indicates or implies AI output is provided by, endorsed by, or equivalent to services from a licensed healthcare, legal, accounting, financial, or other certified professional.
Enacted
9
Live
41
Failed
4
Total
54
CA
CA AB 489 (AI Health Care Deceptive Terms) § Bus. & Prof. Code § 4999.9
Enacted eff 2026-01-01
Persons or entities that develop or deploy AI or GenAI systems must not use any term, letter, or phrase in the system's advertising or functionality that indicates or implies possession of a health care license or certificate, in violation of existing healing arts title-protection statutes.
CA
CA AB 489 (AI Health Care Deceptive Terms) § Bus. & Prof. Code § 4999.9
Enacted eff 2026-01-01
AI or GenAI systems must not use any term, letter, or phrase in their advertising or functionality that indicates or implies that the care, advice, reports, or assessments offered through the technology are being provided by a natural person with the appropriate health care license or certificate.
CO
CO HB 1195 (AI in Psychotherapy) § C.R.S. § 6-1-1705.2
Enacted eff 2026-08-12
No person may use any term, letter, or phrase in the advertising, interface, or outputs of an AI system that (1) indicates or implies the AI's output is provided by, endorsed by, or equivalent to services of a licensed psychotherapy professional, (2) represents that the AI system provides psychotherapy services, or (3) represents that a user's data or information is confidential.
CO
Enacted eff 2027-01-01
Operators must not knowingly or recklessly use any term, letter, or phrase in the advertising, interface, or outputs of a conversational AI service that states that any output data is being provided by, endorsed by, or equivalent to services provided by: (1) a licensed health-care professional, (2) a licensed legal professional, (3) a licensed, certified, or registered mental health professional, or (4) a qualified dietitian.
GA
GA SB 540 (Conversational AI Services) § O.C.G.A. § 39-5-6(i)
Enacted eff 2026-05-11
Operators must not knowingly and intentionally cause or program a conversational AI service to make any representation or statement that explicitly indicates the service is designed to provide professional mental or behavioral health care.
IA
Enacted eff 2026-07-01
Operators must not knowingly and intentionally cause or program their conversational AI service to make any representation or statement that would lead a reasonable user to believe the service is designed to provide professional psychology or behavioral health services requiring Iowa licensure under chapter 154B or 154D.
ID
Enacted eff 2027-07-01
Operators must not knowingly and intentionally cause or program a conversational AI service to make any representation or statement that explicitly indicates the service is designed to provide professional mental or behavioral health care.
NE
Enacted eff 2026-07-01
Operators must not knowingly and intentionally cause or program the conversational AI service to make any representation or statement explicitly indicating that the service is designed to provide professional mental or behavioral health care.
OR
OR HB 2748 (AI Nursing Title Restrictions) § 2025 Or. Laws, Section 2
Enacted eff 2026-01-01
No nonhuman entity, including any AI-powered agent, may use any of the following protected nursing titles or their abbreviations: Advanced Practice Registered Nurse (APRN), Certified Registered Nurse Anesthetist (CRNA), Clinical Nurse Specialist (CNS), Licensed Practical Nurse (LPN), Registered Nurse (RN), Nurse Practitioner (NP), Certified Medication Aide (CMA), or Certified Nursing Assistant (CNA). Developers and deployers of AI systems must ensure their products do not present themselves using any of these titles.
HI
Enrolled eff 2027-07-01
Operators must not knowingly or intentionally cause or program a conversational AI service to make any representation or statement that explicitly indicates the service is designed to provide professional mental or behavioral health care.
MD
MD HB 883 (AI Behavioral Health Care Prohibitions) § Md. Code, Com. Law § 14–5102
Engrossed eff 2026-10-01
Developers must not make, or knowingly cause AI to make, any representation or statement that explicitly or implicitly indicates the AI is a behavioral health care provider or is capable of providing behavioral health care.
MO
Engrossed
Any person or entity that develops or deploys AI in Missouri must not advertise or represent to the public that the AI is or is able to act as a mental health professional or is capable of providing therapy services, psychotherapy services, or a mental health diagnosis.
OK
Engrossed eff 2027-07-01
Operators must not knowingly or intentionally cause or program a conversational AI service to make any representation or statement that explicitly indicates that the service is designed to provide professional mental or behavioral health care.
AZ
AZ HB 2737 (ChatBot Protection Act) § A.R.S. § 44-1383.02
Introduced
Chatbot providers must not use any term, letter, or phrase in the advertising, interface, or output data of a chatbot that states or implies that the chatbot's advertising, interface, or output is endorsed by or equivalent to services from any certified, registered, or licensed professional (including licensed professionals under Title 32, licensed legal professionals, certified public accountants, investment advisors or representatives, or licensed fiduciaries).
HI
Introduced
Operators must not knowingly or intentionally cause or program a conversational AI service to make any representation or statement that explicitly indicates the service is designed to provide professional mental or behavioral health care.
IA
Introduced eff 2027-07-01
Operators must not knowingly and intentionally cause or program a conversational AI service to make a representation or statement that would lead a reasonable individual to believe the service is designed to provide professional psychology or behavioral health services that would require licensure under Iowa law (chapters 154B or 154D).
IA
IA HSB 611 (Chatbot Requirements) § Iowa Code § 554J.2
Introduced
Each chatbot must clearly and conspicuously disclose that it does not provide medical, legal, financial, or psychological services and that the user should consult a licensed professional for such services. This disclosure must appear at the beginning of each conversation and at regular intervals.
IA
IA HSB 611 (Chatbot Requirements) § Iowa Code § 554J.2
Introduced
Each chatbot must be programmed to prevent the chatbot from representing that it is a licensed professional, including but not limited to a therapist, physician, lawyer, financial advisor, or other professional.
IA
IA SF 2415 (AI Chatbot Mental Health) § Iowa Code § 554J.2
Introduced
Providers must not design or operate an artificial intelligence chatbot in a manner that allows the chatbot to offer or simulate professional mental health advice.
IA
IA SF 2415 (AI Chatbot Mental Health) § Iowa Code § 554J.2
Introduced
Providers must ensure that their artificial intelligence chatbot does not represent itself as a licensed professional or offer services that would require licensure under Iowa chapter 154B (psychology) or chapter 154D (behavioral science).
IA
IA SSB 3011 (Chatbot Requirements) § Iowa Code § 554J.2
Introduced
Each chatbot must clearly and conspicuously disclose that it does not provide medical, legal, financial, or psychological services and that the user should consult a licensed professional for such services. This disclosure must appear at the beginning of each conversation and at regular intervals.
IA
IA SSB 3011 (Chatbot Requirements) § Iowa Code § 554J.2
Introduced
Each chatbot must be programmed to prevent the chatbot from representing that it is a licensed professional, including but not limited to a therapist, physician, lawyer, financial advisor, or other professional.
IL
Introduced
Academic medical centers operating under the research exemption must not advertise AI therapy services to the general public as routine clinical services, must not use the exemption to circumvent licensing requirements for commercial therapy, and must not charge research participants fees beyond those disclosed in and permitted by the IRB-approved protocol.
LA
Introduced
Covered entities must ensure the chatbot does not represent, directly or indirectly, that it is a licensed professional, including but not limited to a therapist, physician, lawyer, financial advisor, or other professional.
LA
Introduced
Covered entities must ensure the chatbot discloses that it does not provide medical, legal, financial, or psychological advice and that users should consult licensed professionals for such advice.
LA
Introduced
Chatbot providers must not use any term, letter, or phrase in the advertising, interface, or outputs of a chatbot that indicates or implies that outputs are provided by, endorsed by, or equivalent to those provided by a licensed healthcare, legal, accounting, financial, or other licensed or certified professional.
MD
MD HB 1261 (AI Toy Safety) § Md. Code, Com. Law § 14-5106
Introduced eff 2026-07-01
Manufacturers must not market or advertise an artificial intelligence toy as an emotional companion, parental substitute, or psychological counselor.
MN
MN HF 4452 (Chatbot Prohibitions & Liability) § Minn. Stat. § 604.115, subd. 2
Introduced eff 2026-08-01
Proprietors must not permit a chatbot to provide any substantive response, information, or advice or take any action that, if taken by a natural person, would require a professional license for (1) mental health or medical care under chapter 147 or 148E, or similar statutes, or (2) legal advice under section 481.02 and related laws. This liability may not be waived or disclaimed by providing AI identity disclosure to users.
MO
Introduced eff 2026-08-28
Covered entities must ensure that AI chatbots do not represent, directly or indirectly, that they are licensed professionals — including therapists, physicians, lawyers, financial advisors, or other professionals. Additionally, each AI chatbot must clearly and conspicuously disclose at the initiation of each conversation and at reasonably regular intervals that (1) the chatbot does not provide medical, legal, financial, or psychological services, and (2) users should consult a licensed professional for such advice.
MO
Introduced
Any person or entity that develops or deploys AI in Missouri must not advertise or represent to the public that the AI is, or is able to act as, a mental health professional or is capable of providing therapy services.
MO
Introduced
Any person or entity that develops or deploys AI in Missouri must not advertise or represent to the public that the AI is or is able to act as a mental health professional or is capable of providing therapy services, psychotherapy services, or a mental health diagnosis.
MO
Introduced eff 2026-08-28
Covered entities must ensure AI chatbots do not represent, directly or indirectly, that the chatbot is a licensed professional, including a therapist, physician, lawyer, financial advisor, or other professional. Each chatbot must also clearly and conspicuously disclose to the user at the initiation of each conversation and at reasonably regular intervals that: (1) the chatbot does not provide medical, legal, financial, or psychological services; and (2) users should consult a licensed professional for such advice.
NJ
Introduced
Developers and deployers of generative AI in New Jersey must not advertise or represent to the public that their generative AI is able to practice a profession or occupation regulated under Title 45 of the Revised Statutes or by the Judicial Branch or Administrative Office of the Courts.
NJ
Introduced
Developers and deployers of AI systems in New Jersey must not advertise or represent to the public that the system is or is able to act as a licensed mental health professional.
NJ
Introduced
Developers and deployers of AI systems in New Jersey must not advertise or represent to the public that the system is or is able to act as a licensed mental health professional.
NJ
Introduced
Developers and deployers of generative AI in New Jersey must not advertise or represent to the public that the AI is able to practice any profession or occupation regulated under Title 45 of the Revised Statutes or by the Judicial Branch or Administrative Office of the Courts.
NJ
Introduced
Persons who develop or deploy an AI system in New Jersey must not advertise or represent to the public that the system is or is able to act as a licensed mental health professional.
NJ
Introduced
Persons who develop or deploy an AI system in New Jersey must not advertise or represent to the public that the system is or is able to act as a licensed mental health professional.
NM
Introduced eff 2026-07-01
Companion products must not represent themselves as human beings or make material misrepresentations about their identity, capabilities, professional certifications, or training data.
PA
Introduced
AI providers must not represent — explicitly or implicitly — that their AI system can provide therapy or psychotherapy, that users may obtain therapy through a conversational AI feature, or that the system or any component thereof is a therapist, counselor, psychiatrist, doctor, or other mental health professional.
PA
Introduced
No person may claim, imply, advertise, or otherwise recognize that a chatbot is, or replaces services rendered by, a mental health professional or emotional support professional.
SC
SC HB 5138 (Chatbot Protection Act) § S.C. Code § 39-80-30
Introduced
Chatbot providers must not use any term, letter, or phrase in the advertising, interface, or output data of a chatbot that states or implies the output is endorsed by or equivalent to services from any certified, registered, or licensed professional, a licensed legal professional, a certified public accountant, an investment advisor or investment advisor representative, or a licensed fiduciary.
SC
SC SB 896 (Chatbot Protection Act) § S.C. Code § 39-80-30
Introduced
Chatbot providers must not use any term, letter, or phrase in the advertising, interface, or output data of a chatbot that states or implies the output is endorsed by or equivalent to services from any certified, registered, or licensed professional, a licensed legal professional, a certified public accountant, an investment advisor or investment advisor representative, or a licensed fiduciary.
US
US HR 6489 (SAFE BOTs Act) § Section 2(a)
Introduced
Chatbot providers must not provide a chatbot to a covered user (a known or reasonably known minor) that states it is a licensed professional, unless the statement is true.
US
Introduced
Chatbot providers must not provide a chatbot to a known minor user that falsely states it is a licensed professional.
US
Introduced
Covered entities must not generate AI chatbot output, or disseminate marketing or advertising, that implies the chatbot possesses a professional license it does not hold or falsely implies the output is provided or verified by a licensed human — covering finance, insurance, healthcare, social assistance, legal services, and accounting professions.
US
Introduced
Covered entities must ensure that AI chatbots do not represent, directly or indirectly, that the chatbot is a licensed professional, including a therapist, physician, lawyer, financial advisor, or other professional.
US
Introduced
Covered entities must ensure that each AI chatbot discloses at the start of each conversation and at reasonably regular intervals that it does not provide medical, legal, financial, or psychological services and that users should consult a licensed professional for such advice.
VA
VA HB 635 (AI Chatbots Act) § Va. Code § 59.1-616
Introduced eff 2027-01-01
Operators must not use any term, letter, or phrase in advertising or the companion chatbot interface that indicates or implies that any output data is being provided by a professional regulated by a licensed industry.
VT
VT HB 784 (Chatbot Regulation) § 9 V.S.A. § 4193c
Introduced eff 2026-07-01
Chatbot providers must not use any term, letter, or phrase in the advertising, interface, or outputs of a chatbot that indicates or implies that output data is being provided by, endorsed by, or equivalent to that provided by a licensed health care professional, licensed legal professional, licensed accounting professional, certified financial fiduciary or planner, or any licensed or certified professional regulated by the Office of Professional Regulation. A violation constitutes an unfair and deceptive act in commerce.
AZ
Failed eff 2027-10-01
Operators must not knowingly and intentionally cause or program a conversational AI service to make any representation or statement that explicitly indicates the service is designed to provide professional mental or behavioral health care.
MO
Failed
Any person or entity that develops or deploys AI in Missouri must not advertise or represent to the public that the AI is or is able to act as a mental health professional, or is capable of providing therapy services, psychotherapy services, or a mental health diagnosis.
MS
Failed
AI providers must not represent, or cause their AI systems to represent, that the system is capable of providing professional mental or behavioral health care, that a user may obtain such care through conversational AI features, or that the system is a provider of such care.
NE
Failed eff 2027-07-01
Operators must not knowingly and intentionally cause or program a conversational AI service to make any representation or statement that explicitly indicates the service is designed to provide professional mental or behavioral health care.
CP-01.9
Protected-Class Pricing Prohibition
Deployers must not use protected-class data — such as race, ethnicity, sex, age, or disability — as inputs to algorithmic pricing in a manner that results in discriminatory price differentiation.
Enacted
2
Live
27
Failed
8
Total
37
MD
MD HB 895 (Protection From Predatory Pricing Act) § Md. Code, Com. Law § 13-321
Enacted eff 2026-10-01
Food retailers and third-party delivery service providers must not engage in dynamic pricing to set a higher price for sales-tax-exempt food for a specific consumer, and must not use personal data to set a higher food price for a single consumer or group of consumers. Exceptions apply for loyalty programs, subscription pricing, cost-based geographic differences, promotional offers, consumer-consented data exchanges, pricing errors, and system outages.
MD
MD HB 895 (Protection From Predatory Pricing Act) § Md. Code, Com. Law § 13-321
Enacted eff 2026-10-01
Food retailers and third-party delivery service providers must not use protected class data to offer, advertise, or sell a consumer good or service where doing so has the effect of withholding or denying from the consumer an accommodation, advantage, or privilege accorded to others.
IL
Engrossed
Covered entities must not use race, religion, sexual orientation, immigration status, medical information, or criminal history as inputs to algorithmic pricing.
MD
MD SB 387 (Protection From Predatory Pricing Act) § Md. Code, Com. Law § 13-321(B)
Engrossed eff 2026-10-01
Food retailers and third-party food delivery service providers must not engage in dynamic pricing to increase a price for consumer goods or services for a specific consumer.
MD
MD SB 387 (Protection From Predatory Pricing Act) § Md. Code, Com. Law § 13-321(B)
Engrossed eff 2026-10-01
Food retailers and third-party food delivery service providers must not use personal data to increase a price for consumer goods or services for a single consumer or a group of consumers.
MD
MD SB 387 (Protection From Predatory Pricing Act) § Md. Code, Com. Law § 13-321(C)
Engrossed eff 2026-10-01
Food retailers and third-party food delivery service providers must not use protected-class data to offer, advertise, or sell a consumer good or service where doing so has the effect of withholding or denying an accommodation, advantage, or privilege accorded to others.
IA
Introduced
Food retail establishments must not use protected-class data in setting a price for, offering, marketing, or selling any good or service where the use of that data withholds or denies accommodations, advantages, or privileges afforded to others, or results in differential pricing based on protected-class characteristics.
IL
Introduced
No person may use protected class data (ethnicity, national origin, age, disability, sex, sexual orientation, gender identity and expression, pregnancy outcomes, or reproductive health care) in setting, offering, marketing, or selling any good or service where such use results in withholding accommodations or privileges accorded to others or in differential pricing based on protected characteristics.
IL
Introduced
No person may use surveillance data — data about a consumer's personal characteristics, behaviors, or biometric information obtained through observation, inference, or surveillance — as an input to an automated decision system that sets an individualized price for goods or services. Cost-of-service-based price differentiation is permitted, as are insurance pricing using only risk-relevant data and FCRA-compliant credit decisions.
IL
IL HB 5756 (Algorithmic Pricing Disclosure) § Algorithmic Pricing Transparency Act § 25
Introduced eff 2028-01-01
Covered entities must not use race, religion, sexual orientation, immigration status, medical information, or criminal history as inputs to generate algorithmic pricing.
IL
Introduced
Residential landlords (and their agents and subcontractors) must not subscribe to, contract with, or pay anything of value for the services of any algorithmic real-estate service provider that collects multi-lessor pricing or occupancy data and recommends rental prices, lease terms, or occupancy levels.
IL
Introduced
Real estate service providers must not facilitate any agreement among residential landlords to refrain from competing with respect to residential dwelling units.
KY
Introduced
Controllers must not engage in surveillance pricing or use an automated-decision system to offer, set, or display a price for a good or service based in whole or in part on individualized data. The base price must be the same for all consumers regardless of individualized data. Carve-outs apply for (1) uniform real-time adjustments based on non-individualized factors such as demand or inventory, (2) bona fide voluntary loyalty program pricing that does not rely on individualized data beyond program operation, and (3) price differences based solely on legitimate verifiable costs such as geographic shipping.
LA
Introduced eff 2026-08-01
No person may engage in surveillance-based price discrimination — i.e., use surveillance data related to consumers' personal characteristics, behaviors, or biometrics to set individualized prices. Exceptions apply for cost-justified differentials, uniformly-available discounts meeting specified conditions (public terms, no secondary data use, voluntary consumer-provided data), insurer use of risk-relevant data in automated decision systems for policy pricing, and credit decisions based on FCRA consumer reports.
MD
Introduced eff 2026-10-01
Merchants that set consumer prices using personalized algorithmic pricing (dynamic pricing driven by personal data) must include, with every price communication to a Maryland consumer, a clear and conspicuous disclosure stating: This price was set by an algorithm using your personal data. Exempt: insurance-regulated conduct, financial institutions, and subscription loyalty discounts.
MN
Introduced eff 2026-08-01
Persons must not use an automated decision system to set individualized worker wages based on surveillance data. An affirmative defense applies only if (1) wages are based solely on task-specific worker data or cost-of-labor differences, and (2) the person discloses in plain language before hiring what data the automated decision system considers and how it considers it. Declining to hire someone who has not previously worked for the person is excluded from the prohibition.
NJ
Introduced
Large online retailers, airlines, ticket brokers, and transportation network companies must not use algorithmic or surveillance-based pricing, or any strategy that varies a price based on a consumer's personal data (including biometric or protected-class data); ordinary discounts, loyalty benefits, surge pricing, and supply-based price changes remain permitted.
NY
Introduced
No person may use protected-class data — including ethnicity, national origin, age, disability, sex, sexual orientation, gender identity, or reproductive health care information — in setting a price for any good or service where such use withholds accommodations or results in discriminatory price differentiation.
NY
NY AB 6765 (Algorithmic Pricing Disclosure) § Gen. Bus. Law § 396(3)
Introduced
Persons must not use protected-class data (ethnicity, national origin, age, disability, sex, sexual orientation, gender identity and expression, pregnancy outcomes, or reproductive health care) in setting a price for, offering, marketing, or selling any good or service where such use results in discriminatory price differentiation or denial of accommodations accorded to others. Insurers and financial services entities are exempt.
NY
Introduced
Real estate brokers and online housing platforms using AI tools must ensure that delivery of advertisements and captioning systems do not result in differential charges to customers across groups on the basis of sex, race, ethnicity, or other protected classes. They must not charge more to advertisers to deliver advertisements that comply with anti-discrimination requirements.
NY
Introduced
Persons must not use protected class data — including ethnicity, national origin, age, disability, sex, sexual orientation, gender identity, pregnancy outcomes, or reproductive health care — in setting a price for any good or service where such use results in withholding accommodations accorded to others or in price differentiation based in whole or in part on that data. Insurers and financial services entities are exempt.
OK
Introduced eff 2026-11-01
Food retail establishments must not use protected-class data in setting, offering, marketing, or selling any good or service where (1) the use has the effect of withholding or denying accommodations, advantages, or privileges accorded to others, and (2) the resulting price differs from the price offered to others based on protected-class data.
PA
Introduced
No person may use protected class data (ethnicity, national origin, age, disability, sex, sexual orientation, gender identity and expression, pregnancy outcomes, or reproductive health care) in setting prices for goods or services where such use results in discriminatory price differentiation or denial of accommodations afforded to others.
TN
TN SB 1998 (Algorithmic & Surveillance Pricing) § Tenn. Code Ann. § 47-18-3503
Introduced eff 2026-07-01
Food retail establishments must not use personalized algorithmic pricing — i.e., dynamic or surveillance pricing derived from or set by an algorithm using consumer data that varies among consumers or groups of consumers.
TN
TN SB 1998 (Algorithmic & Surveillance Pricing) § Tenn. Code Ann. § 47-18-3503
Introduced eff 2026-07-01
Food retail establishments must not use protected class data in setting a price for, offering, marketing, or selling any good or service where such use results in withholding or denying accommodations accorded to others or produces a price different from that offered to other persons or groups.
TX
TX SB 2567 (AI/Algorithmic Pricing Disclosure) § Tex. Bus. & Com. Code § 17.46(b)(35)
Introduced eff 2025-09-01
Any person engaged in trade or commerce must disclose to consumers when an artificial intelligence system or algorithmic pricing system is used to set or recommend the price of goods or services.
WA
Introduced
Retail grocery businesses must not use surge pricing — increasing prices based on real-time or predicted demand, consumer behavior, consumer characteristics, or algorithmic determination of willingness to pay — to modify the price of goods, regardless of the frequency or duration of the price change.
WA
Introduced
Retail grocery businesses must not use surveillance-based price discrimination — setting, altering, or manipulating the price of goods based on monitoring, tracking, or automated analysis of a consumer's behavior, location, demographics, biometric data, or other personally identifiable information — to modify the price of goods for any consumer.
WA
Introduced
Retail grocery businesses must not use surge pricing — increasing the price of goods based on real-time or predicted demand, consumer behavior, consumer characteristics, or algorithmic determination of willingness to pay — regardless of the frequency or duration of the price change.
CO
Failed eff 2026-08-12
A person must not use a price or wage setting algorithm (PWSA) or its output to set individualized prices for consumers based on surveillance data — data derived from observation, inference, or surveillance of personal characteristics, online behaviors, or biometrics. Nine safe harbors apply: (1) cost-justified price differentials based on consumer selections, delivery distance, or delivery time; (2) temporal price fluctuations based on supply and demand; (3) publicly disclosed group discounts offered on equal terms to all consumers meeting published eligibility criteria or to broadly defined publicly recognized groups; (4) loyalty, membership, or rewards program pricing on publicly disclosed equal terms; (5) insurer pricing using only risk-relevant data in compliance with C.R.S. § 10-3-1104.9; (6) good-faith credits, refunds, rebates, or discounts below a previously offered price in response to complaints, service disruptions, billing disputes, retention requests, or other customer service interactions; (7) established need-based discount programs (hospital discounted care, sliding scale fees, charity care) with publicly disclosed objective eligibility criteria related to income or financial need; (8) subscription or continuous-agreement recurring pricing not informed by a PWSA; and (9) credit refusals or financial transaction refusals based on FCRA-covered consumer report data or data required as part of the financial transaction application.
CO
Failed eff 2026-08-12
A person must not use a price or wage setting algorithm (PWSA) or its output to set individualized wages for workers based on surveillance data. A safe harbor applies where the person can demonstrate both that (1) wages are based solely on data specific to the individual worker that is directly related to the tasks the worker was hired to perform (including performance data and generation of new business), and (2) the person discloses in plain language before hiring — and to all workers whose wages are set in whole or in part through a PWSA — what data is considered and how the PWSA considers the data. Disclosures that duplicate those required under equal pay, wage and hour, or other existing laws may be satisfied by complying with applicable law.
FL
FL HB 1499 (Surveillance Pricing) § Fla. Stat. § 501.003
Failed eff 2026-07-01
A person may not engage in surveillance pricing — that is, may not charge, offer, or accept payment of an increased price for goods or services where the price is personalized to a specific consumer or group of consumers based in whole or in part on covered information collected through targeted pricing technologies (sensors, cameras, device tracking, biometric monitoring, cookies, or similar observation), or through real-time AI-driven dynamic pricing that adjusts prices based on customer behavior or other personal attributes. The prohibition does not apply to refusals to extend specific credit terms based on a consumer report obtained in compliance with the federal Fair Credit Reporting Act.
NC
NC SB 835 (Surveillance Pricing Ban) § G.S. § 75-45(b)–(c)
Failed
Businesses selling essential goods and services in North Carolina must not engage in surveillance pricing — i.e., must not vary prices within the same business day based on demand or other factors, including through algorithmic pricing that uses consumers' personal data to set individualized prices. Exceptions apply for promotional or loyalty pricing, cost-based price differences, defined group discounts, pricing error corrections, and post-outage price resets.
NV
Failed eff 2026-01-01
Landlords must not set rental prices based on recommendations from an AI system that generates rent price recommendations using nonpublic information provided by multiple landlords about their rental prices.
WI
WI AB 1186 (Algorithmic Price Gouging) § Wis. Stat. § 100.303(2)
Failed eff 2026-03-23
Retail sellers must not offer or sell consumer goods at a price established in whole or in part through dynamic price gouging — i.e., using any computational system or model, including AI, that processes consumer data (data broker purchases, surveillance-obtained data, web-scraped data, data acquired without consent, or protected-class data) to set a customized price for a specific consumer.
WI
WI AB 1190 (Algorithmic Grocery Pricing) § Wis. Stat. § 100.309(2)
Failed eff 2026-03-23
Grocery retailers must not engage in personalized algorithmic pricing that results in an essential consumer good being advertised, offered, or sold at a price that varies based on the consumer's sex, race, color, creed, disability, sexual orientation, national origin, or ancestry.
WI
WI SB 1140 (Algorithmic Grocery Pricing) § Wis. Stat. § 100.309(2)
Failed eff 2026-03-23
Grocery retailers must not use personalized algorithmic pricing that results in essential consumer good prices varying based on the consumer's sex, race, color, creed, disability, sexual orientation, national origin, or ancestry.
CP-01.10
Surveillance-Based Individualized Pricing Prohibition
Deployers must not use personal information collected through electronic surveillance — behavioral data, device tracking, location data, biometric monitoring, or inferred characteristics — together with an automated decision system to set individualized prices for specific consumers, or to set individualized worker wages. Narrow defenses may apply for cost-justified differential pricing, risk-based insurance pricing, and uniformly available disclosed discounts.
Enacted
0
Live
38
Failed
8
Total
46
CA
CA AB 2564 (Surveillance Pricing) § Civ. Code § 7202
Engrossed
Retailers must not engage in surveillance pricing — that is, they must not offer or set a customized price for a good for a specific consumer or group of consumers based, in whole or in part, on personally identifiable information collected through electronic surveillance technology (including PII gathered from third parties). This prohibition applies to random price variations served to different customers through websites, mobile applications, or comparable online technology. The prohibition does not apply if: (1) the price difference is based solely on costs of providing the good to different consumers; or (2) the retailer offers a discounted price through publicly disclosed eligibility criteria, broadly defined group memberships, or loyalty/membership/rewards programs, provided the eligibility criteria, available discounts, and conditions are clearly and conspicuously disclosed on the retailer's website and the discounted price is uniformly available to all consumers meeting the disclosed criteria.
HI
HI HB 2458 (Surveillance Pricing) § HRS § 480-___ (new section)
Engrossed eff 3000-07-01
Retailers must not use surveillance pricing — customized pricing based on personally identifiable information collected through electronic surveillance technology — when selling food that is sold, or qualifies to be sold, under SNAP or WIC.
NY
Engrossed
Entities and service providers must not set or adjust the reference price or consumer price of a good using surveillance pricing — i.e., pricing set by an algorithm that uses personal data to offer different prices to different consumers for the same goods or services.
NY
Engrossed
Entities and service providers must not advertise, promote, label, or publish any statement, display, image, offer, or announcement using surveillance pricing to a consumer.
NY
Engrossed
Entities and service providers must not collect, use, retain, share for valuable consideration, or disclose personal data for the purpose of facilitating surveillance pricing to a consumer.
NY
Engrossed
Entities and service providers must clearly and conspicuously disclose all eligibility conditions or criteria for a bona fide custom discount to the consumer before offering the discount.
NY
Engrossed
Entities and service providers must offer any bona fide custom discount uniformly to all consumers who meet the disclosed eligibility conditions or criteria.
DC
DC B26-0667 (Surveillance Pricing Prohibition) § D.C. Official Code § 28-3904
Introduced
Merchants must not use personally identifiable information collected through electronic surveillance technology — including sensors, cameras, device tracking, biometric monitoring, or any other observation or data-collection method capable of gathering PII about a consumer's behavior, characteristics, location, or personal attributes — to set or differentiate the price charged to a customer for a good or service. The prohibition applies in both physical and digital environments and contains no consent, disclosure, or legitimate-business-purpose exception.
IA
Introduced
No person may use an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data — data obtained through observation, inference, or surveillance of the individual's characteristics, behaviors, salaries, or biometrics. Narrow exceptions apply for cost-justified differential pricing, bona fide publicly available discounts, insurance pricing, and FCRA-covered credit decisions.
IA
Introduced
Food retail establishments must not use electronic shelving labels or any digital shelf display technology to display personalized algorithmic pricing or surveillance pricing.
IL
Introduced
A person must not use surveillance data in an automated decision system to set individualized consumer prices for goods or services. Differential pricing based on the actual cost of providing the good or service is permitted. Insurers using only risk-relevant data under the Illinois Insurance Code and entities relying on consumer reports under the FCRA are exempt.
IL
Introduced
A person must not use surveillance data in an automated decision system to set individualized employee wages. An employer may use automated wage-setting only if (1) wages are based solely on task-relevant employee data or cost-of-labor differences, (2) the employer discloses in plain language before hiring what data is used and how the automated system processes it, and (3) the employer provides employees with reasonable procedures to ensure data accuracy. The prohibition does not apply to decisions not to hire a person not previously employed.
LA
Introduced
No person may engage in surveillance-based price discrimination. Affirmative defenses exist for (1) cost-justified differential pricing, (2) uniformly available discount programs meeting all six statutory conditions (publicly available terms, uniform group membership, no secondary surveillance-data use, voluntary consumer-provided eligibility, non-discriminatory loyalty-program pricing, and insurer use of risk-relevant data only), and (3) credit or transaction decisions based on FCRA-covered consumer reports.
MD
MD HB 148 (Surveillance-Based Price & Wage Setting) § Md. Code, Com. Law § 14–1330
Introduced eff 2026-10-01
No person may use surveillance data in conjunction with an automated decision system to offer or set a customized price for a good or service for a specific individual or group in Maryland. Exceptions apply only for cost-based price differentials and uniformly-offered discounts based on voluntarily provided consumer information; surveillance data used under an exception may not be repurposed for profiling, targeted advertising, or other non-excepted pricing.
MD
Introduced eff 2026-10-01
Merchants conducting business in Maryland must not engage in surveillance-based price setting — setting consumer prices based on profiling or other processing of consumer or device data — directly or through a third party. Exempt: cost-based price differences and equal-terms group discounts consistent with antidiscrimination laws.
MI
Introduced
Persons engaged in trade or commerce must not use surveillance pricing — setting customized prices for individuals or groups based on personally identifiable information collected through electronic surveillance technology, including AI, machine learning, biometric monitoring, device tracking, or other data collection tools. Safe harbors permit cost-based price differentials, loyalty programs, group discounts with publicly disclosed criteria, consumer-initiated discounts with clear disclosure, insurance underwriting, and credit-report-based pricing.
MN
MN HF 3408 (Surveillance-Based Pricing) § Minn. Stat. § 325D.141, subd. 2
Introduced
Retail food stores must not engage in surveillance-based price setting — they may not directly or indirectly offer, adjust, or set a customized price for an item based on a consumer's personal information collected through electronic surveillance technology, including facial recognition technology, or use electronic shelf labels to change prices based on personal information. A safe harbor applies where all five enumerated conditions are met, including that the discount is offered through a bona fide loyalty program with affirmative enrollment and personal information is used solely to administer the program.
MN
Introduced eff 2026-08-01
No person may use an automated decision system to set individualized prices for consumers based on surveillance data regarding those consumers, unless the person demonstrates the differential pricing is (1) cost-justified, (2) a publicly available equal-terms group discount consistent with antidiscrimination law, (3) insurer use limited to risk-relevant data, or (4) based on FCRA-covered consumer report data.
MN
Introduced eff 2026-08-01
Persons must not use an automated decision system to set individualized consumer prices based on surveillance data regarding the consumer's personal characteristics, behaviors, or biometrics. Affirmative defenses are available for cost-justified differentials, publicly available group discounts consistent with antidiscrimination law, insurer use of only risk-relevant data, and credit decisions based on FCRA-covered consumer reports.
MN
Introduced
Persons must not use an automated decision system to set individualized consumer prices based on surveillance data — data obtained through observation, inference, or surveillance of a consumer's personal characteristics, behaviors, or biometrics. Narrow defenses apply for cost-justified differentials, publicly disclosed group discounts available to any qualifying consumer, insurer risk-relevant data, and FCRA-covered credit decisions.
MN
Introduced
Persons must not use an automated decision system to set individualized worker wages based on surveillance data. A defense is available only if wages are based solely on task-specific worker data or cost-of-labor differences and the employer pre-discloses in plain language to all affected workers what data is considered and how the system uses it.
MN
MN SF 4199 (Surveillance-Based Pricing) § Minn. Stat. § 325D.141, subd. 2
Introduced
Retail food stores must not engage in surveillance-based price setting — they may not directly or indirectly offer, adjust, or set a customized price for an item based on a consumer's personal information collected using electronic surveillance technology, including facial recognition, and may not use electronic shelf labels to change prices based on personal information. A safe harbor permits bona fide loyalty programs and group discounts offered on publicly disclosed, uniformly applied eligibility criteria where personal information is used solely to administer the discount.
MN
Introduced eff 2026-08-01
Persons must not use automated decision systems to set individualized prices for consumers based on surveillance data (personal characteristics, behaviors, or biometrics). Affirmative defenses exist for cost-justified differentials, publicly available group discounts consistent with antidiscrimination law, insurer use of risk-relevant-only data, and FCRA-covered credit decisions.
NJ
NJ AB 4685 (Algorithmic Pricing Devices) § Section 1 (New section)
Introduced
Business entities must not use, sell, distribute, develop, transfer, provide access to, or otherwise make available any algorithmic device that uses a consumer's personal data to recommend or set the sale price for goods or services.
NJ
Introduced
Retail food stores and third-party grocery delivery platforms must not use dynamic pricing, surveillance pricing, or personalized algorithmic pricing when selling groceries and other foodstuffs to consumers, whether in person or online. Purchase-history-based discounts, promotional pricing, and loyalty program benefits are permitted.
NJ
Introduced
Large online retailers, airlines, ticket brokers, and transportation network companies must not use algorithmic or surveillance-based pricing, or any strategy that varies a price based on a consumer's personal data (including biometric or protected-class data); ordinary discounts, loyalty benefits, surge pricing, and supply-based price changes remain permitted.
NY
Introduced
Covered entities must not use an algorithmic pricing system to raise a consumer's price above the baseline public price based on personal data, inferred economic status, geolocation, or behavioral profiling without clear and conspicuous disclosure, to misrepresent how prices are set, or to falsely present an individualized price as universally available.
NY
Introduced
Employers must not use automated decision systems to set individualized employee wages based on surveillance data — including data obtained through observation, inference, or surveillance of employees' personal characteristics, behaviors, or biometrics.
NY
Introduced
Employers must not use automated decision systems to set individualized employee wages based on surveillance data — including real-time observation, inference, or biometric data regarding employee personal characteristics, behaviors, or group membership.
NY
Introduced
Employers claiming the safe harbor must demonstrate that (1) individualized wages are based solely on task-specific employee data or cost-of-labor differences, and (2) the employer discloses in plain language — before hiring and to all affected employees — what data is considered and how the automated decision system uses it.
OK
Introduced eff 2026-11-01
Food retail establishments must not engage in personalized algorithmic pricing or surveillance pricing for any reason.
RI
RI HB 7849 (Surveillance Pricing) § R.I. Gen. Laws § 6-13.4-2
Introduced
Online retailers must not knowingly use automated algorithms, AI, or other data processing systems to charge consumers in Rhode Island prices above the baseline price where the price is determined by or materially influenced by individualized personal data. This prohibition does not restrict price decreases, dynamic pricing based on general market conditions without individualized personal data, or pricing practices permitted under federal law.
TN
TN HB 1468 (Algorithmic Pricing) § Tenn. Code Ann. § 47-18-139
Introduced eff 2026-07-01
Entities must not set the price of a good or service for a Tennessee consumer using personalized algorithmic pricing — i.e., dynamic pricing set by an algorithm using personal data linked to the consumer or the consumer's device. Exempt: entities subject to state insurance law, Gramm-Leach-Bliley-regulated financial institutions, banks and similar depository institutions, and subscription-based discount pricing below the contract rate.
TN
TN SB 1807 (Algorithmic Pricing) § Tenn. Code Ann. § 47-18-139
Introduced eff 2026-07-01
Entities must not set the price of a specific good or service for a Tennessee consumer using personalized algorithmic pricing — dynamic pricing set by an algorithm that uses personal data. Exemptions apply for entities subject to Tennessee insurance law, GLBA-covered financial institutions, banks and credit unions, and subscription-based pricing that offers the consumer a lower price than the contract price.
US
Introduced
No person may use an automated decision system to offer or inform customized prices for goods or services for specific consumers or consumer groups based on surveillance data (personal information, genetic information, behavioral data, or biometrics obtained through observation, inference, or surveillance). Narrow defenses apply for cost-justified differentials, publicly disclosed group discounts, and affirmative-enrollment loyalty programs, but only if eligibility criteria are publicly disclosed, discounts are uniformly offered, and surveillance data is used solely for discount administration.
US
Introduced
Persons intending to use any of the statutory defenses to the surveillance-based pricing prohibition must, at least 180 days before commencing such activity, publicly publish in a conspicuous and accessible format reasonable procedures that include (1) a process for ensuring data accuracy, (2) a procedure allowing consumers to correct or challenge data accuracy, and (3) disclosure to consumers of what data is considered and how the automated decision system uses it when setting prices.
US
Introduced
No person may use an automated decision system that considers personal information or surveillance data to set or inform the compensation of an individual performing services for that person. The prohibition does not apply if the person can demonstrate the automated decision system uses only data regarding the city or state where the worker works and the cost of living in that city or state.
WA
Introduced
Retail grocery businesses must not use surveillance-based price discrimination — setting, altering, or manipulating the price of goods based on monitoring, tracking, or automated analysis of consumer behavior, location, demographics, biometric data, or other personally identifiable information — to modify the price of goods for a consumer. Uniform loyalty, membership, or reward program discounts are excluded only if collected PII is not used to personalize prices.
CA
CA AB 446 (Surveillance Pricing) § Civ. Code § 7202
Failed
A person must not use covered information (personally identifiable information or aggregate consumer information) gathered through electronic surveillance technology to set the price of a commercial good or service for a consumer at a level that differs from the standard price. Three exceptions apply: (1) the price difference is based solely on the cost of providing the good or service to that consumer; (2) the price difference is a discount offered to all consumers on equal terms consistent with antidiscrimination laws — if personally identifiable information is gathered in connection with the discount, the person must provide clear and conspicuous written notice of intended uses and obtain written affirmative consent before using the information; or (3) the person is an insurer complying with Insurance Code § 791.02 and the pricing is in connection with that activity.
FL
FL SB 1746 (Surveillance Pricing) § Fla. Stat. § 501.003
Failed
Persons must not engage in surveillance pricing — offering, charging, or accepting payment of an increased price for goods or services where the price is personalized based, in whole or in part, on covered information collected through targeted pricing technologies (including sensors, cameras, biometric monitoring, cookies, device tracking, hardware state, payment-method observation) or through real-time dynamic pricing keyed to customer behavior. Refusals to extend credit or enter transactions based on a consumer report in accordance with the federal Fair Credit Reporting Act are exempt.
IL
Failed
No person may use surveillance-based price setting or use surveillance data as part of an automated decision system to set individualized consumer prices for goods or services. Exceptions apply for cost-based price differences, publicly disclosed group discounts, and affirmatively enrolled loyalty or rewards programs.
RI
RI HB 8058 (Algorithmic Rent-Setting Prohibition) § R.I. Gen. Laws § 34-18-15.1
Failed
Landlords must not use any algorithm, commercial computer program, digital technology, or artificial intelligence technology to set or determine the rent for residential property.
RI
RI SB 2892 (Algorithmic Rent-Setting Prohibition) § R.I. Gen. Laws § 34-18-15.1
Failed
Landlords must not use any algorithm, commercial computer program, digital technology, or artificial intelligence to set or determine rent for residential property.
WI
WI AB 1190 (Algorithmic Grocery Pricing) § Wis. Stat. § 100.309(2)
Failed eff 2026-03-23
Grocery retailers must not purchase or otherwise acquire from a data broker personal information about a consumer for purposes related to the pricing of any essential consumer good advertised, offered, or sold to that consumer.
WI
WI SB 1140 (Algorithmic Grocery Pricing) § Wis. Stat. § 100.309(2)
Failed eff 2026-03-23
Grocery retailers must not electronically display in a grocery store, within the same field of vision as an essential consumer good, a price established through personalized algorithmic pricing.
WI
WI SB 1140 (Algorithmic Grocery Pricing) § Wis. Stat. § 100.309(2)
Failed eff 2026-03-23
Grocery retailers must not purchase or otherwise acquire personal information about a consumer from a data broker for purposes related to the pricing of essential consumer goods.
CP-01.11
Algorithmic Personalized Pricing Disclosure
Deployers who use algorithms or automated tools with consumer personal data to individualize the price of goods or services must clearly and conspicuously disclose to the consumer, in the same medium as the price, that the price was algorithmically set using their personal data.
Enacted
1
Live
20
Failed
7
Total
28
CT
CT SB 4 (Consumer Privacy) § Section 11 (Personalized Algorithmic Pricing Disclosure)
Enacted eff 2026-10-01
Any person who uses an algorithm and personal data to set the price of a consumer good or service must include the verbatim disclosure THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA in every advertisement, promotion, label, statement, display, image, offer, or announcement of that price. The disclosure must appear in the same medium as the price and must be readily audible (audio), readily visible (visual), or both (audiovisual). Insurance, GLBA-regulated financial institutions, Connecticut-supervised banks, and subscription discount pricing are exempt.
CA
CA SB 295 (Algorithmic Collusion) § Bus. & Prof. Code § 17375
Engrossed
Persons with $5,000,000 or more in annual revenue that use a pricing algorithm to recommend or set a price or commercial term must clearly disclose to customers (before purchase) and to current or prospective employees or independent contractors that the price or commercial term is set or recommended by a pricing algorithm.
CA
CA SB 295 (Algorithmic Collusion) § Bus. & Prof. Code § 17375
Engrossed
Persons making pricing algorithm disclosures must additionally disclose, if applicable, (1) that the algorithm sets or recommends different prices for different customers seeking identical or nearly identical products or services, or for employees or independent contractors providing substantially similar services, and (2) that the algorithm was developed or distributed by a third party, including the identity of that third party.
IL
Engrossed
Covered entities must display a clear and conspicuous disclosure proximate to any price generated using surveillance pricing, stating that the price is personalized, identifying the categories of personal data used, and providing a link to an explanation of the entity's algorithmic pricing practices.
NY
Engrossed
Entities and service providers that use dynamic pricing to vary the price of any good or service more than once in a 24-hour period must clearly and conspicuously disclose (1) the use of dynamic pricing, (2) the frequency with which price changes may occur, and (3) the conditions that factor into the current dynamic pricing.
IA
Introduced
Food retail establishments that knowingly use personalized algorithmic pricing based on consumer-specific data must display a clear and conspicuous disclosure reading: 'THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.'
IL
Introduced
Any person who knowingly uses personalized algorithmic pricing based on an individual consumer's data must include a clear and conspicuous disclosure stating: THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA, in the same medium as and contemporaneous with every price presentation. Licensed insurers and financial services entities are exempt.
IL
Introduced
Entities that set the price of goods or services using personalized algorithmic pricing must include a clear and conspicuous disclosure stating THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA with every advertisement, display, offer, or announcement of a personalized price presented to a consumer.
IL
Introduced
Entities that set consumer prices using personalized algorithmic pricing must include the verbatim disclosure THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA in the same medium as, and on or near, every price advertisement, display, image, offer, or announcement presented to a consumer. Exceptions apply for entities subject to the Illinois Insurance Code, financial institutions under the Gramm-Leach-Bliley Act or Illinois Banking Act, and subscription-based pricing below the contract rate.
IL
IL HB 5756 (Algorithmic Pricing Disclosure) § Algorithmic Pricing Transparency Act § 15
Introduced eff 2028-01-01
Covered entities must display a clear and conspicuous disclosure stating THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA whenever a consumer's baseline price has been personalized using surveillance pricing. The disclosure must appear next to the price, at checkout, or in a notice before transaction completion.
NY
Introduced
Covered entities using algorithmic pricing systems must clearly and conspicuously disclose, before purchase, when prices are materially personalized, when personal data materially influences price determination, or when individualized profiling materially affects the final offered price.
NY
Introduced
Persons who use personalized algorithmic pricing — dynamic pricing set by an algorithm using consumer data specific to a particular individual — must provide a clear and conspicuous disclosure contemporaneous with every price display stating: THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.
NY
NY AB 6765 (Algorithmic Pricing Disclosure) § Gen. Bus. Law § 349-a(2)
Introduced
Persons who knowingly advertise, promote, label, or publish a personalized algorithmic price using consumer data specific to a particular individual must include a clear and conspicuous disclosure stating: THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.
NY
Introduced
Persons who knowingly advertise, promote, label, or publish a personalized algorithmic price using consumer data specific to a particular individual must include a clear and conspicuous disclosure stating: THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.
OK
Introduced eff 2026-11-01
Food retail establishments that knowingly use personalized algorithmic pricing with consumer-specific data must provide a clear and conspicuous disclosure stating: THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.
PA
Introduced
Persons that knowingly advertise or publish a personalized algorithmic price using consumer data specific to an individual must include a clear and conspicuous disclosure stating: THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.
RI
RI HB 7849 (Surveillance Pricing) § R.I. Gen. Laws § 6-13.4-3
Introduced
Online retailers must display a clear and conspicuous disclosure near the price stating THIS PRICE MAY BE INFLUENCED BY DYNAMIC PRICING FACTORS SUCH AS MARKET CONDITIONS, INVENTORY OR TIMING OF SALE whenever a price offered to a consumer is influenced by personal data in a manner not otherwise prohibited by the chapter. This disclosure is not required for price decreases.
US
Introduced
Persons with $5M+ annual revenue using a pricing algorithm must clearly disclose to customers before purchase that the price or commercial term is set or recommended by a pricing algorithm, and must disclose to current or prospective employees and independent contractors that compensation is algorithmically set or recommended.
US
Introduced
Persons must additionally disclose, where applicable, that the pricing algorithm sets or recommends different prices or commercial terms for different customers seeking identical or nearly identical products, or for employees or independent contractors providing substantially similar services.
US
Introduced
Persons must additionally disclose, where applicable, that the pricing algorithm was developed or distributed by a third party, and must identify that third party.
VA
Introduced
Landlords who use an algorithmic pricing device to set advertised rent, renewal rent, or rent offered to a prospective tenant must disclose such use in writing — including a statement that an algorithmic pricing device was used and the name of the software, platform, or service — prior to execution of the rental agreement or, for oral agreements, prior to occupancy.
CA
CA SB 1154 (Algorithmic Collusion) § Bus. & Prof. Code § 17375
Failed
Persons with $5,000,000 or more in annual revenue that use a pricing algorithm to set or recommend prices or commercial terms must clearly disclose to customers (before purchase) and to current or prospective employees or independent contractors that the price or term is algorithmically set or recommended, including whether the algorithm sets different prices for similarly situated customers or workers and the identity of any third-party algorithm developer or distributor.
FL
FL SB 1746 (Surveillance Pricing) § Fla. Stat. § 501.003
Failed
Persons who knowingly advertise, promote, label, or publish any statement, display, image, offer, or announcement of surveillance pricing must include with that material a clear and conspicuous disclosure stating verbatim: THIS PRICE WAS SET BY A SURVEILLANCE METHOD USING YOUR PERSONAL CONSUMER INFORMATION.
US
Failed
Persons with $5,000,000 or more in annual revenue must clearly disclose to customers before purchase that the price or commercial term is set or recommended by a pricing algorithm, and must disclose to current or prospective employees or independent contractors that their compensation or commercial terms are algorithmically set.
US
Failed
Persons using pricing algorithms must additionally disclose, where applicable, that the algorithm sets or recommends different prices or commercial terms for different customers seeking identical or nearly identical products or services, or for employees or independent contractors providing substantially similar services.
US
Failed
Persons using a pricing algorithm developed or distributed by a third party must disclose that fact and identify the third-party developer or distributor as part of the required algorithmic pricing disclosure.
WI
WI AB 1190 (Algorithmic Grocery Pricing) § Wis. Stat. § 100.309(2)
Failed eff 2026-03-23
Grocery retailers must accompany any algorithmically personalized price for an essential consumer good with the verbatim disclosure This price was set by an algorithm using personal data in the same size, format, color, and field of vision as the price. Grocery retailers may not electronically display algorithmically personalized prices in a grocery store within the same field of vision as the product.
WI
WI SB 1140 (Algorithmic Grocery Pricing) § Wis. Stat. § 100.309(2)
Failed eff 2026-03-23
Grocery retailers must accompany any algorithmically personalized price for an essential consumer good with the verbatim disclosure This price was set by an algorithm using personal data in the same size, format, color, and field of vision as the price.