WHAT THIS BILL REGULATES · 4 REQUIREMENT TYPES
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(1)–(9) In this chapter, unless the text otherwise requires: 1. "Account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1)" means an individualIndividual"Individual" means a natural person.A.R.S. § 18-801(3) who has, or opens, an account or profile to use a conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2). 2. "Conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2)": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2). (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support. 3. "IndividualIndividual"Individual" means a natural person.A.R.S. § 18-801(3)" means a natural personPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7). 4. "MinorMinor"Minor" means an individual under circumstances in which an operator has actual knowledge or reasonable certainty that the individual is under eighteen years of age.A.R.S. § 18-801(4)" means an individualIndividual"Individual" means a natural person.A.R.S. § 18-801(3) under circumstances in which an operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) has actual knowledge or reasonable certainty that the individualIndividual"Individual" means a natural person.A.R.S. § 18-801(3) is under eighteen years of age. 5. "Minor account holderMinor account holder"Minor account holder" means an account holder who is a minor.A.R.S. § 18-801(5)" means an account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1) who is a minorMinor"Minor" means an individual under circumstances in which an operator has actual knowledge or reasonable certainty that the individual is under eighteen years of age.A.R.S. § 18-801(4). 6. "OperatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6)": (a) Means a personPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7) that makes available a conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2). 7. "PersonPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7)" means a natural personPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7) or legal entity. 8. "Sexual conductSexual conduct"Sexual conduct" has the same meaning prescribed in section 13-3551.A.R.S. § 18-801(8)" has the same meaning prescribed in section 13-3551. 9. "Visual depictionVisual depiction"Visual depiction" has the same meaning prescribed in section 13-3551.A.R.S. § 18-801(9)" has the same meaning prescribed in section 13-3551.
Section 18-801 establishes the definitional framework for Arizona's new AI chapter. The central defined term is conversational AI service, which covers general-public-facing AI applications that primarily simulate human conversation. The definition is notable for its extensive carve-outs: developer/researcher tools, narrow-topic bots, embedded features, enterprise systems, voice assistants, customer service bots, and commerce/transactional assistants are all excluded.
The definition of minor is knowledge-gated — it applies only when the operator has actual knowledge or reasonable certainty the user is under 18, rather than imposing constructive knowledge or age-verification duties. The operator definition expressly excludes app stores and search engines acting merely as access conduits.
(A) 1 Each operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall clearly and conspicuously disclose to a minor account holderMinor account holder"Minor account holder" means an account holder who is a minor.A.R.S. § 18-801(5) in either of the following ways that the minorMinor"Minor" means an individual under circumstances in which an operator has actual knowledge or reasonable certainty that the individual is under eighteen years of age.A.R.S. § 18-801(4) is interacting with a conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2): 1. As a persistent visible disclaimer. 2. At the beginning of each session and appearing at least every three hours in a continuous conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) interaction.
(B) 2 If an operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) knows that an account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1) is a minorMinor"Minor" means an individual under circumstances in which an operator has actual knowledge or reasonable certainty that the individual is under eighteen years of age.A.R.S. § 18-801(4), the operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) may not provide the user with points or similar rewards at unpredictable intervals with the intent to encourage increased engagement with the conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2).
(C) 3 Each operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall institute reasonable measures to prevent the conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) from doing any of the following for minor account holdersMinor account holder"Minor account holder" means an account holder who is a minor.A.R.S. § 18-801(5): 1. Producing visual material of sexual conductSexual conduct"Sexual conduct" has the same meaning prescribed in section 13-3551.A.R.S. § 18-801(8). 2. Generating direct statements that the account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1) should engage in sexual conductSexual conduct"Sexual conduct" has the same meaning prescribed in section 13-3551.A.R.S. § 18-801(8). 3. Generating statements that sexually objectify the account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1).
(D) 4 For minor account holdersMinor account holder"Minor account holder" means an account holder who is a minor.A.R.S. § 18-801(5), the operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall institute reasonable measures to prevent the conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) from generating statements that would lead a reasonable personPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7) to believe that the personPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7) is interacting with a human, including any of the following: 1. Explicit claims that the conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) is sentient or human. 2. Statements that simulate emotional dependence. 3. Statements that simulate romantic or sexual innuendos. 4. Role-playing of adult-minorMinor"Minor" means an individual under circumstances in which an operator has actual knowledge or reasonable certainty that the individual is under eighteen years of age.A.R.S. § 18-801(4) romantic relationships.
(E) 5 If a reasonable personPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7) would be misled to believe that the personPerson"Person" means a natural person or legal entity.A.R.S. § 18-801(7) is interacting with a human, an operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall clearly and conspicuously disclose that the conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) is artificial intelligence.
(F) 6 Each operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall offer tools for minor account holdersMinor account holder"Minor account holder" means an account holder who is a minor.A.R.S. § 18-801(5) and, if the account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1) is under thirteen years of age, the account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1)'s parent or guardian, to manage the account holderAccount holder"Account holder" means an individual who has, or opens, an account or profile to use a conversational AI service.A.R.S. § 18-801(1)'s privacy and account settings. An operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall also offer related tools to the parent or guardian of a minor account holderMinor account holder"Minor account holder" means an account holder who is a minor.A.R.S. § 18-801(5) who is thirteen years of age or above, as appropriate based on relevant risks.
(G) 7 Each operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall adopt a protocol for the conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) to respond to a user prompt regarding suicidal ideation or self-harm, including making reasonable efforts to provide a response to the user that refers the user to crisis service providers such as a suicide hotline, crisis text line or other appropriate crisis service.
(H) 8 An operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) shall not knowingly and intentionally cause or program a conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) to make any representation or statement that explicitly indicates that the conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) is designed to provide professional mental or behavioral health care.
(I) An operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6) that violates this chapter is subject to an injunction and is liable for the greater of either: 1. Actual damages. 2. Civil penalties of $1,000 per violation, not to exceed $500,000 per operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6).
(J) A violation of this section is punishable by a civil penalty, to be sought by the attorney general only. This section does not create a private right of action to enforce this section or to support a private right of action under any other law.
(K) This section does not create liability for the developer of an artificial intelligence model for any violation of this section by a conversational AI serviceConversational AI service"Conversational AI service": (a) Means an artificial intelligence software application, web interface or computer program that is accessible to the general public and that primarily simulates human conversation and interaction through textual, visual or aural communications. (b) Does not include an application, web interface or computer program that meets any of the following: (i) Is primarily designed and marketed for use by developers or researchers. (ii) Is a feature within another software application, web interface or computer program that is not a conversational AI service. (iii) Is designed to provide outputs relating to a narrow and discrete topic. (iv) Is primarily designed and marketed for commercial use by business entities. (v) Functions as a speaker and voice command interface or voice-activated virtual assistant for a consumer electronic device. (vi) Is used by a business entity solely for internal purposes. (vii) Is used by a business entity solely for customer service or to strictly provide users with information about available commercial services or products provided by the business entity, customer service account information or other information strictly related to the business entity's customer service. (viii) Is used solely to provide commerce-related or transactional assistance, including product or service recommendations, shopping, ordering, payments, delivery, returns or customer support.A.R.S. § 18-801(2) that is made available to the public by a third party operatorOperator"Operator": (a) Means a person that makes available a conversational AI service to the public. (b) Does not include a mobile application store or search engine solely because the application or engine provides access to a conversational AI service.A.R.S. § 18-801(6).
Section 18-802 is the bill's operative core, imposing eight distinct obligations on operators of conversational AI services. The obligations fall into four clusters: AI identity disclosure (subsections A and E), prohibited content and manipulation (subsections B, C, and D), safety and privacy tools (subsections F and G), and a professional-services misrepresentation prohibition (subsection H).
Subsection A requires minor-specific AI identity disclosure via either a persistent visible disclaimer or a session-start-plus-three-hour-interval model. Subsection E imposes a general-audience disclosure obligation triggered by a reasonable-person misleadingness standard. Subsections C and D impose content restrictions and anti-manipulation safeguards specifically for minor account holders. Subsection G requires a crisis response protocol for suicidal ideation and self-harm. Subsection H prohibits operators from representing the service as providing professional mental or behavioral health care.
Enforcement is exclusively by the attorney general (subsection J), with civil penalties of the greater of actual damages or $1,000 per violation, capped at $500,000 per operator (subsection I). The statute expressly disclaims any private right of action and shields upstream model developers from operator violations (subsection K).