Arizona HB 2311 imposes disclosure, safety, and content restriction obligations on operators of conversational AI services accessible to the general public. For minor account holders, operators must display persistent or periodic AI identity disclosures, prohibit variable-ratio reward engagement features, prevent sexually explicit and emotionally manipulative content, and offer privacy management tools. For all users, operators must disclose AI identity when a reasonable person would be misled and must adopt crisis response protocols for suicidal ideation and self-harm. Operators may not represent their AI as providing professional mental or behavioral health care. Enforcement is exclusively through the Arizona attorney general, with civil penalties of up to $1,000 per violation capped at $500,000 per operator. The statute expressly shields AI model developers from liability for violations by third-party operators.