SB-746
OK · State · USA
OK
USA
● Pending
Proposed Effective Date
2025-11-01
Oklahoma SB 746 — An Act relating to artificial intelligence; defining term; requiring certain disclosure; establishing requirements for certain disclosure; authorizing action for certain relief or award of damages; providing exceptions to applicability of provisions; providing for codification; and providing an effective date.
Oklahoma SB 746 requires that political advertisements, electioneering communications, or other election-related media distributed by candidates, candidate committees, PACs, or political party committees that contain generative AI content depicting a real person performing an action that did not occur must prominently disclose that the content was created using generative AI. The disclosure must be visually readable for the duration of video content and spoken at the beginning and end of audio-only content. A depicted candidate may seek injunctive relief or general/special damages, with court costs and attorney fees available to the prevailing party. Exemptions exist for bona fide news coverage with authenticity disclaimers, paid broadcasts where the station made good-faith efforts to verify authenticity, news publications that disclaim accuracy, and satire or parody.
Summary

Oklahoma SB 746 requires that political advertisements, electioneering communications, or other election-related media distributed by candidates, candidate committees, PACs, or political party committees that contain generative AI content depicting a real person performing an action that did not occur must prominently disclose that the content was created using generative AI. The disclosure must be visually readable for the duration of video content and spoken at the beginning and end of audio-only content. A depicted candidate may seek injunctive relief or general/special damages, with court costs and attorney fees available to the prevailing party. Exemptions exist for bona fide news coverage with authenticity disclaimers, paid broadcasts where the station made good-faith efforts to verify authenticity, news publications that disclaim accuracy, and satire or parody.

Enforcement & Penalties
Enforcement Authority
Private right of action only. A candidate whose appearance, action, or speech is depicted through generative AI may seek injunctive or equitable relief or bring an action for general or special damages against the person or entity in violation. No designated agency enforcer. Standing is limited to the candidate depicted in the AI-generated content.
Penalties
A candidate may seek injunctive or other equitable relief prohibiting publication, or may bring an action for general or special damages. The court may award a prevailing party court costs and reasonable attorney fees. No statutory minimum damages specified. General damages do not require proof of actual monetary harm.
Who Is Covered
Compliance Obligations 2 obligations · click obligation ID to open requirement page
CP-01 Deceptive & Manipulative AI Conduct · CP-01.6 · Deployer · Content GenerationPolitical Advertising
75A O.S. § 401(B), (B)(1)-(2), (D)(1)-(4)
Plain Language
Candidates, candidate committees, PACs, and political party committees that distribute political ads, electioneering communications, or other election-related media containing generative AI content that depicts a real person doing something they did not actually do must prominently disclose: 'Created in whole or in part with the use of generative artificial intelligence.' For visual media, the text must be easily readable and displayed for the full duration of AI-generated video content. For audio-only media, the disclosure must be clearly spoken at both the beginning and end. Four exemptions apply: (1) bona fide news broadcasts that acknowledge authenticity questions; (2) broadcasters paid to air AI content who made good-faith verification efforts; (3) news publications that disclaim the content's accuracy; and (4) satire or parody.
Statutory Text
B. A political advertisement, electioneering communication, or other media regarding a candidate or election that is created or distributed by a candidate, candidate committee, political action committee, or political party committee, as such terms are defined in Section 187 of Title 21 of the Oklahoma Statutes, and that contains an image, video, audio, text, or other digital content created in whole or in part with the use of generative artificial intelligence and appears to depict a real person performing an action that did not occur in reality, must prominently include the following disclosure: "Created in whole or in part with the use of generative artificial intelligence." Such disclosure shall meet the following requirements: 1. For visual media, the text of the disclosure shall appear in a size that is easily readable by the average viewer. For video, the disclosure shall appear for the duration of the content created in whole or in part with the use of generative artificial intelligence; and 2. For media that is audio only, the disclosure shall be read in a clearly spoken manner and in a pitch that can be easily heard by the average listener at the beginning of the audio and at the end of the audio. D. The requirements of this section shall not apply to: 1. A radio or television broadcasting station, including a cable or satellite television operator, programmer, or producer, that broadcasts media created in whole or in part with the use of generative artificial intelligence as part of a bona fide newscast, news interview, news documentary, or on-the-spot coverage of bona fide news events, if the broadcast clearly acknowledges through content or a disclosure, in a manner that can be easily heard or read by the average listener or viewer, that there are questions about the authenticity of such media; 2. A radio or television broadcasting station, including a cable or satellite television operator, programmer, or producer, when it is paid to broadcast media created in whole or in part with the use of generative artificial intelligence and has made a good-faith effort to establish that the depiction is not created in whole or in part with the use of generative artificial intelligence; 3. An internet website, or a regularly published newspaper, magazine, or other periodical of general circulation, including an internet or electronic publication, that routinely carries news and commentary of general interest, and that publishes media created in whole or in part with the use of generative artificial intelligence if the publication clearly states that such media does not accurately represent the speech or conduct of the candidate; or 4. Media created in whole or in part with the use of generative artificial intelligence that constitutes satire or parody.
CP-01 Deceptive & Manipulative AI Conduct · CP-01.7 · Deployer · Content GenerationPolitical Advertising
75A O.S. § 401(C)
Plain Language
A candidate depicted through generative AI may obtain injunctive relief to stop publication of the depiction or sue the violating person or entity for general or special damages. This provision creates the private enforcement mechanism — there is no agency enforcer. The injunctive relief remedy effectively enables a candidate to seek a court order prohibiting publication of AI-generated political content that lacks the required disclosure, functioning as a limited prohibition on non-compliant AI-generated depictions of candidates. Court costs and reasonable attorney fees are available to prevailing parties on either side.
Statutory Text
C. A candidate whose appearance, action, or speech is depicted, in whole or in part, through the use of generative artificial intelligence may seek injunctive or other equitable relief prohibiting the publication of such depiction or may bring an action for general or special damages against the person or entity in violation of subsection B of this section. The court may award a prevailing party court costs and reasonable attorney fees.