SB-746
OK · State · USA
OK
USA
● Pre-filed
Proposed Effective Date
2025-11-01
Oklahoma Senate Bill 746 — An Act relating to artificial intelligence; defining term; requiring certain disclosure; establishing requirements for certain disclosure; authorizing action for certain relief or award of damages; providing exceptions to applicability of provisions; providing for codification; and providing an effective date.
Requires that political advertisements, electioneering communications, or other election-related media distributed by candidates, candidate committees, PACs, or political party committees that contain AI-generated content depicting a real person performing an action that did not occur must prominently disclose that the content was created with generative AI. Specifies format requirements for visual and audio media. Provides a private right of action for depicted candidates to seek injunctive relief or general/special damages. Exempts bona fide news coverage with authenticity acknowledgment, paid broadcasts where the station made a good-faith effort to verify authenticity, news publications that clearly disclaim inaccuracy, and satire or parody.
Summary

Requires that political advertisements, electioneering communications, or other election-related media distributed by candidates, candidate committees, PACs, or political party committees that contain AI-generated content depicting a real person performing an action that did not occur must prominently disclose that the content was created with generative AI. Specifies format requirements for visual and audio media. Provides a private right of action for depicted candidates to seek injunctive relief or general/special damages. Exempts bona fide news coverage with authenticity acknowledgment, paid broadcasts where the station made a good-faith effort to verify authenticity, news publications that clearly disclaim inaccuracy, and satire or parody.

Enforcement & Penalties
Enforcement Authority
Private right of action only. No designated agency enforcer. A candidate whose appearance, action, or speech is depicted through generative AI may seek injunctive or equitable relief or bring an action for damages against the person or entity in violation. Standing is limited to the depicted candidate.
Penalties
A depicted candidate may seek injunctive or other equitable relief prohibiting publication, or may bring an action for general or special damages. The court may award prevailing party court costs and reasonable attorney fees. No statutory minimum is specified. General damages do not require proof of specific actual monetary harm.
Who Is Covered
Compliance Obligations 2 obligations · click obligation ID to open requirement page
CP-01 Deceptive & Manipulative AI Conduct · CP-01.6 · Deployer · Content GenerationPolitical Advertising
75A O.S. § 401(B), (D)
Plain Language
When a candidate, candidate committee, PAC, or political party committee creates or distributes a political advertisement, electioneering communication, or other election-related media that uses generative AI to depict a real person performing an action that did not actually occur, the content must prominently include the disclosure: "Created in whole or in part with the use of generative artificial intelligence." For visual media, the text must be easily readable and for video must appear for the full duration of the AI-generated content. For audio-only media, the disclosure must be clearly spoken at both the beginning and end. Four exceptions apply: (1) bona fide news broadcasts that acknowledge authenticity questions; (2) broadcasting stations that made a good-faith effort to verify the content was not AI-generated; (3) news publications that clearly disclaim the media does not accurately represent the candidate; and (4) satire or parody. Note the obligation is on the distributing political entity — not on the AI developer or platform.
Statutory Text
B. A political advertisement, electioneering communication, or other media regarding a candidate or election that is created or distributed by a candidate, candidate committee, political action committee, or political party committee, as such terms are defined in Section 187 of Title 21 of the Oklahoma Statutes, and that contains an image, video, audio, text, or other digital content created in whole or in part with the use of generative artificial intelligence and appears to depict a real person performing an action that did not occur in reality, must prominently include the following disclosure: "Created in whole or in part with the use of generative artificial intelligence." Such disclosure shall meet the following requirements: 1. For visual media, the text of the disclosure shall appear in a size that is easily readable by the average viewer. For video, the disclosure shall appear for the duration of the content created in whole or in part with the use of generative artificial intelligence; and 2. For media that is audio only, the disclosure shall be read in a clearly spoken manner and in a pitch that can be easily heard by the average listener at the beginning of the audio and at the end of the audio. D. The requirements of this section shall not apply to: 1. A radio or television broadcasting station, including a cable or satellite television operator, programmer, or producer, that broadcasts media created in whole or in part with the use of generative artificial intelligence as part of a bona fide newscast, news interview, news documentary, or on-the-spot coverage of bona fide news events, if the broadcast clearly acknowledges through content or a disclosure, in a manner that can be easily heard or read by the average listener or viewer, that there are questions about the authenticity of such media; 2. A radio or television broadcasting station, including a cable or satellite television operator, programmer, or producer, when it is paid to broadcast media created in whole or in part with the use of generative artificial intelligence and has made a good-faith effort to establish that the depiction is not created in whole or in part with the use of generative artificial intelligence; 3. An internet website, or a regularly published newspaper, magazine, or other periodical of general circulation, including an internet or electronic publication, that routinely carries news and commentary of general interest, and that publishes media created in whole or in part with the use of generative artificial intelligence if the publication clearly states that such media does not accurately represent the speech or conduct of the candidate; or 4. Media created in whole or in part with the use of generative artificial intelligence that constitutes satire or parody.
CP-01 Deceptive & Manipulative AI Conduct · CP-01.7 · Deployer · Content GenerationPolitical Advertising
75A O.S. § 401(C)
Plain Language
A candidate who is depicted in AI-generated political content that violates the disclosure requirement may seek an injunction to block publication of the depiction or sue for general or special damages. This private right of action is available only to the depicted candidate — not to voters or other third parties. The court may also award court costs and reasonable attorney fees to the prevailing party (either side). Notably, the injunctive relief provision allows a candidate to seek to prohibit publication entirely, not merely to compel proper disclosure labeling.
Statutory Text
C. A candidate whose appearance, action, or speech is depicted, in whole or in part, through the use of generative artificial intelligence may seek injunctive or other equitable relief prohibiting the publication of such depiction or may bring an action for general or special damages against the person or entity in violation of subsection B of this section. The court may award a prevailing party court costs and reasonable attorney fees.