Montana · Senate Bill · 69th Legislature 2025
SB25
Montana SB 25 — An Act Regulating the Use of Deepfakes in Election Communications and Electioneering Communications

Status ● Enacted Effective Oct 1, 2025 Passage Likelihood N/A

WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE

How Is This Bill Enforced

Enforcement Authority
Dual enforcement. A candidate or political party aggrieved by a violation may bring a civil action for injunctive relief, actual damages, and punitive damages; the plaintiff bears the burden of proof by clear and convincing evidence. Separately, a complaint may be filed with the Commissioner of Political Practices pursuant to 13-37-111, who may impose civil penalties under 13-37-128. Repeat sufficiency findings trigger misdemeanor and felony criminal prosecution by the county attorney or attorney general.
Private Right of Action
may bring a civil action for injunctive relief, actual damages, and punitive damages; the plaintiff bears the burden of proof by clear and convincing evidence.
Penalties
Injunctive relief is mandatory upon establishing a violation. Actual damages need not be alleged or proved; when alleged and proved, plaintiff may recover actual damages plus up to $10,000 in punitive damages. Reasonable attorney fees and costs are awarded to the prevailing plaintiff. Criminal penalties escalate: first sufficiency finding triggers civil penalties under 13-37-128; second triggers misdemeanor prosecution (up to $500 fine, up to 6 months jail, or both); third triggers felony prosecution (up to $5,000 fine, up to 2 years imprisonment, or both). All penalties are cumulative.

What This Bill Requires

Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.

Statutory Text
Analysis & Obligations
Section 1
Definitions

(1)(a)–(b) "AI-generated contentAI-generated content"AI-generated content" means image, video, audio, multimedia, or text content that is substantially created or modified by generative artificial intelligence in a manner that materially alters the meaning or significance that a reasonable person understands from the content. The term does not include image, video, audio, multimedia, or text content that is minimally edited, adjusted, or enhanced by generative artificial intelligence in a manner that does not materially alter the meaning or significance that a reasonable person understands from the content.Section 1(1)" means image, video, audio, multimedia, or text content that is substantially created or modified by generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means an artificial intelligence system capable of generating novel image, video, audio, multimedia, or text content based on prompts or other forms of data provided by a person.Section 1(4) in a manner that materially alters the meaning or significance that a reasonable person understands from the content. (b) The term does not include image, video, audio, multimedia, or text content that is minimally edited, adjusted, or enhanced by generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means an artificial intelligence system capable of generating novel image, video, audio, multimedia, or text content based on prompts or other forms of data provided by a person.Section 1(4) in a manner that does not materially alter the meaning or significance that a reasonable person understands from the content.

(2) "CandidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2)" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.

(3)(a)–(b) "DeepfakeDeepfake"Deepfake" means AI-generated content or synthetic media that depicts a candidate or political party with the intent to injure the reputation of the candidate or party or otherwise deceive a voter. A deepfake: (a) appears to a reasonable person to depict an individual saying or doing something that did not occur in reality; or (b) provides a reasonable person a fundamentally different understanding or impression of the appearance, action, or speech than a reasonable person would have from the unaltered, original version of the image, audio recording, or video recording.Section 1(3)" means AI-generated contentAI-generated content"AI-generated content" means image, video, audio, multimedia, or text content that is substantially created or modified by generative artificial intelligence in a manner that materially alters the meaning or significance that a reasonable person understands from the content. The term does not include image, video, audio, multimedia, or text content that is minimally edited, adjusted, or enhanced by generative artificial intelligence in a manner that does not materially alter the meaning or significance that a reasonable person understands from the content.Section 1(1) or synthetic mediaSynthetic media"Synthetic media" means an image, audio recording, or video recording of an individual's appearance, speech, or conduct that has been created or intentionally manipulated with the use of generative artificial intelligence or other digital technology to create a realistic but false image, audio, or video.Section 1(5) that depicts a candidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2) or political party with the intent to injure the reputation of the candidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2) or party or otherwise deceive a voter. A deepfakeDeepfake"Deepfake" means AI-generated content or synthetic media that depicts a candidate or political party with the intent to injure the reputation of the candidate or party or otherwise deceive a voter. A deepfake: (a) appears to a reasonable person to depict an individual saying or doing something that did not occur in reality; or (b) provides a reasonable person a fundamentally different understanding or impression of the appearance, action, or speech than a reasonable person would have from the unaltered, original version of the image, audio recording, or video recording.Section 1(3): (a) appears to a reasonable person to depict an individual saying or doing something that did not occur in reality; or (b) provides a reasonable person a fundamentally different understanding or impression of the appearance, action, or speech than a reasonable person would have from the unaltered, original version of the image, audio recording, or video recording.

(4) "Generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means an artificial intelligence system capable of generating novel image, video, audio, multimedia, or text content based on prompts or other forms of data provided by a person.Section 1(4)" means an artificial intelligence system capable of generating novel image, video, audio, multimedia, or text content based on prompts or other forms of data provided by a person.

(5) "Synthetic mediaSynthetic media"Synthetic media" means an image, audio recording, or video recording of an individual's appearance, speech, or conduct that has been created or intentionally manipulated with the use of generative artificial intelligence or other digital technology to create a realistic but false image, audio, or video.Section 1(5)" means an image, audio recording, or video recording of an individual's appearance, speech, or conduct that has been created or intentionally manipulated with the use of generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means an artificial intelligence system capable of generating novel image, video, audio, multimedia, or text content based on prompts or other forms of data provided by a person.Section 1(4) or other digital technology to create a realistic but false image, audio, or video.

Section 1 establishes five definitions that govern the scope of the bill's prohibition on election deepfakes. The key definitional choice is that a deepfake requires both a depiction of a candidate or political party and intent to injure reputation or deceive a voter — making intent an element of the definition rather than a separate mens rea requirement in the prohibition. AI-generated content is defined with a materiality threshold: only content that materially alters a reasonable person's understanding is covered, excluding minimal edits or enhancements.

Section 2
Prohibition on election deepfakes and disclosure requirements
Publisher

(1)(a) 1 Except as provided in subsection (1)(b), a person, corporation, committee, political party, or other entity, working in an official election capacity, may not, within 60 days of the initiation of voting in an election at which a candidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2) for elective office appears on the ballot, pay for or sponsor the production, creation, or distribution of an election communication or an electioneering communication that the person, corporation, committee, political party, or other entity knew or should have known is a deepfake of a candidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2) or political party on the ballot.

(1)(b)–(c) 2 The prohibition in subsection (1)(a) does not apply to an election communication or electioneering communication that includes a disclosure stating, "This _____ (image/audio/video/multimedia) has been significantly edited by artificial intelligence and depicts speech or conduct that falsely appears to be authentic or truthful". (c) The disclosure required in subsection (1)(b) must: (i) for a printed communication, be stated in bold font with a font size of at least 12 points; (ii) for a television or video communication, be clearly readable throughout the communication and occupy at least 4% of the vertical picture height; (iii) for a public internet communication that includes text or graphic components, be viewable without the user taking any action and be large enough to be clearly readable; or (iv) for an audio component of a communication, be at least 8 seconds in length and be spoken in a clearly audible and intelligible manner at either the beginning or the end of the audio component of the communication.

(2)(a)–(e) The prohibition in subsection (1)(a) and the penalties in [sections 3 and 4] do not apply to the following: (a) a radio or television broadcasting station, including a cable television, satellite television, or streaming service operator, or website, or programmer, or producer, may broadcast or transmit a deepfakeDeepfake"Deepfake" means AI-generated content or synthetic media that depicts a candidate or political party with the intent to injure the reputation of the candidate or party or otherwise deceive a voter. A deepfake: (a) appears to a reasonable person to depict an individual saying or doing something that did not occur in reality; or (b) provides a reasonable person a fundamentally different understanding or impression of the appearance, action, or speech than a reasonable person would have from the unaltered, original version of the image, audio recording, or video recording.Section 1(3) as part of a bona fide newscast, news interview, news documentary, or on-the-spot coverage of a bona fide news event if the broadcast clearly acknowledges through context or a disclaimer, in a manner that can be easily read or heard, that content being broadcast or transmitted may be generated in whole or in part by using artificial intelligence and may not accurately represent the speech or conduct of the depicted individual; (b) a radio or television broadcasting station, including a cable television, satellite television, or streaming service operator, or website, or programmer, or producer, may broadcast a deepfakeDeepfake"Deepfake" means AI-generated content or synthetic media that depicts a candidate or political party with the intent to injure the reputation of the candidate or party or otherwise deceive a voter. A deepfake: (a) appears to a reasonable person to depict an individual saying or doing something that did not occur in reality; or (b) provides a reasonable person a fundamentally different understanding or impression of the appearance, action, or speech than a reasonable person would have from the unaltered, original version of the image, audio recording, or video recording.Section 1(3), or in cases in which federal law requires broadcasters to air advertisements from legally qualified candidatesCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2); (c) a deepfakeDeepfake"Deepfake" means AI-generated content or synthetic media that depicts a candidate or political party with the intent to injure the reputation of the candidate or party or otherwise deceive a voter. A deepfake: (a) appears to a reasonable person to depict an individual saying or doing something that did not occur in reality; or (b) provides a reasonable person a fundamentally different understanding or impression of the appearance, action, or speech than a reasonable person would have from the unaltered, original version of the image, audio recording, or video recording.Section 1(3) that reasonably constitutes satire or parody may be published, posted, or distributed if the advertisement includes a disclaimer consistent with the requirements provided in subsections (1)(b) and (1)(c); (d) a distribution platform may publish, post, or distribute an advertisement or a prerecorded phone message if the distribution platform shows that its disclaimer requirements are consistent with the requirements provided in subsections (1)(b) and (1)(c) and that it provided those disclaimer requirements to the person that purchased the distribution of the advertisement or prerecorded phone message by or on the distribution platform; or (e) a provider of an interactive computer service as defined in 47 U.S.C. 230, or an information service or a telecommunications service, both as defined in 47 U.S.C. 153, for content provided by another party.

Section 2 establishes the bill's core prohibition: within 60 days of the initiation of voting, no person, corporation, committee, political party, or other entity working in an official election capacity may pay for or sponsor the production, creation, or distribution of an election or electioneering communication that the entity knew or should have known is a deepfake — unless the communication carries a prescribed AI-generated-content disclosure. The disclosure must follow medium-specific formatting requirements for print, television/video, internet, and audio communications.

Five exceptions narrow the prohibition's reach. Broadcasters and streaming services may air deepfake content in bona fide news coverage with an acknowledgment, or in paid advertisements if they impose disclosure requirements consistent with the statute. Satire and parody are permitted with a compliant disclaimer. Distribution platforms enjoy a parallel safe harbor when they impose the statutory disclaimer requirements on purchasers. Finally, interactive computer services under 47 U.S.C. § 230 and telecommunications and information services under 47 U.S.C. § 153 are exempt for third-party content.

Compliance actions 2 items
1
Persons, corporations, committees, political parties, or other entities working in an official election capacity must not, within 60 days of the initiation of voting, pay for or sponsor the production, creation, or distribution of an election or electioneering communication they knew or should have known is a deepfake of a candidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2) or political party on the ballot, unless the communication carries a prescribed AI-disclosure label.
CP-01.7
2
Persons distributing election or electioneering communications containing deepfakesDeepfake"Deepfake" means AI-generated content or synthetic media that depicts a candidate or political party with the intent to injure the reputation of the candidate or party or otherwise deceive a voter. A deepfake: (a) appears to a reasonable person to depict an individual saying or doing something that did not occur in reality; or (b) provides a reasonable person a fundamentally different understanding or impression of the appearance, action, or speech than a reasonable person would have from the unaltered, original version of the image, audio recording, or video recording.Section 1(3) must include a disclosure stating the content has been significantly edited by artificial intelligence and depicts speech or conduct that falsely appears authentic, using prescribed formatting for each medium (bold 12-point print; 4% vertical height for video; viewable without user action for internet; 8-second audible statement for audio).
CP-01.6
Section 3
Injunctive and civil relief

(1)–(2) In addition to any other penalties or remedies provided by law, a candidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2) or political party representing the candidateCandidate"Candidate" has the same meaning as provided in 13-1-101(8) and, for the purposes of [sections 1 through 4], also includes an incumbent or current officeholder.Section 1(2) aggrieved by a violation of [section 2] may maintain an action against any violator in any court of equitable jurisdiction to prevent, restrain, or enjoin the violation. (2) An action commenced pursuant to subsection (1) must be expedited by the district court and given preference over all other matters currently before the district court upon showing of present or ongoing harm.

(3)–(4) If a violation of [section 2] is established, the court shall enjoin and restrain to otherwise prohibit the violation and, in addition, shall assess in favor of the plaintiff and against the defendant the costs of the suit and reasonable attorney fees. (4) In the action, it is not necessary that actual damages to the plaintiff be alleged or proved, but when alleged and proved, the plaintiff in the action, in addition to injunctive relief and fees and costs of suit, is entitled to recover from the defendant the amount of actual damages sustained by the plaintiff and up to $10,000 in punitive damages.

(5) In any civil action alleging a violation of [section 2], the plaintiff bears the burden of establishing the violation by clear and convincing evidence.

Section 3 creates a private right of action for candidates and political parties aggrieved by a violation of the deepfake prohibition. Courts must expedite such actions and give them calendar preference upon a showing of present or ongoing harm. Mandatory injunctive relief, costs, and reasonable attorney fees are awarded upon establishing a violation. Actual damages need not be alleged or proved, but when they are, the plaintiff may also recover up to $10,000 in punitive damages. The plaintiff bears the burden of proof by clear and convincing evidence — a heightened standard compared to the typical preponderance standard in civil cases.

Section 4
Penalties

(1) A complaint of [section 2] may be filed with the commissioner of political practices pursuant to 13-37-111. A sufficiency finding from the commissioner of an investigation into a complaint filed under 13-37-111 is subject to civil penalties under 13-37-128 imposed by the commissioner or county attorney.

(2) A second sufficiency finding by the commissioner must be referred to the county attorney for misdemeanor prosecution. Upon conviction, a violation is punishable by a fine of not more than $500, imprisonment in county jail for not more than 6 months, or both.

(3) A third sufficiency finding by the commissioner must be referred to the attorney general or county attorney for felony prosecution. Upon conviction, a violation is punishable by a fine of not more than $5,000, imprisonment in the state prison for not more than 2 years, or both.

(4)–(5) All penalties accruing under this section are cumulative to each other, and a suit for or recovery of one is not a bar to the recovery of any other penalty. (5) A prosecution under this section is not a bar to enforcement by injunction or other appropriate civil or administrative remedies.

Section 4 establishes an administrative and criminal enforcement track through the Commissioner of Political Practices. A complaint filed under 13-37-111 that results in a sufficiency finding subjects the violator to civil penalties under 13-37-128. A second sufficiency finding triggers mandatory referral to the county attorney for misdemeanor prosecution (up to $500 fine, up to 6 months jail). A third sufficiency finding triggers felony referral to the attorney general or county attorney (up to $5,000 fine, up to 2 years imprisonment). All penalties are cumulative and a criminal prosecution does not bar civil or administrative remedies.

Section 5
Codification instruction

[Sections 1 through 4] are intended to be codified as a new part of Title 13, chapter 35, and the provisions of Title 13, chapter 35, apply to [sections 1 through 4].

Section 5 directs that Sections 1 through 4 be codified as a new part of Title 13, chapter 35 (campaign practices), and provides that existing provisions of Title 13, chapter 35 apply to the new sections.

Section 6
Severability

If a part of [this act] is invalid, all valid parts that are severable from the invalid part remain in effect. If a part of [this act] is invalid in one or more of its applications, the part remains in effect in all valid applications that are severable from the invalid applications.

Standard severability clause providing that if any part of the act is invalid, all remaining valid and severable parts remain in effect.

Passage Likelihood

Enacted
Status Enacted

Legislative History

2024-09-11 (LC) Drafter Assigned
2024-10-30 (LC) Draft in Legal Review
2024-11-22 (LC) Draft in Edit
2024-12-03 (LC) Draft in Input/Proofing
2024-12-03 (LC) Draft in Final Drafter Review
2024-12-04 (LC) Draft in Assembly
2024-12-05 (LC) Draft Ready for Delivery
2024-12-10 (LC) Draft Delivered to Requester
2024-12-10 (S) Introduced
2025-01-06 (S) First Reading
2025-01-07 (S) Referred to Committee (S) State Administration
2025-01-18 (S) Hearing (S) State Administration
2025-02-28 (S) Committee Executive Action--Bill Passed as Amended (S) State Administration
2025-03-01 (S) Committee Report--Bill Passed as Amended (S) State Administration
2025-03-06 (S) 2nd Reading Passed
2025-03-06 (S) 3rd Reading Passed
2025-03-07 (S) Transmitted to House
2025-03-17 (H) Referred to Committee (H) State Administration
2025-03-17 (H) First Reading
2025-03-18 (H) Hearing (H) State Administration
2025-04-03 (H) Committee Executive Action--Bill Concurred as Amended (H) State Administration
2025-04-03 (H) Committee Report--Bill Concurred as Amended (H) State Administration
2025-04-08 (H) Scheduled for 2nd Reading
2025-04-08 (H) 2nd Reading Motion to Amend Failed
2025-04-08 (H) 2nd Reading Concurred
2025-04-09 (H) Scheduled for 3rd Reading
2025-04-09 (H) 3rd Reading Concurred
2025-04-09 (H) Returned to Senate with Amendments
2025-04-12 (S) Scheduled for 2nd Reading
2025-04-12 (S) 2nd Reading House Amendments Concurred
2025-04-14 (S) Scheduled for 3rd Reading
2025-04-14 (S) 3rd Reading Passed as Amended by House
2025-04-15 (S) Sent to Enrolling
2025-04-16 (S) Returned from Enrolling
2025-04-22 (S) Signed by President
2025-05-01 (H) Signed by Speaker
2025-05-01 (S) Transmitted to Governor
2025-05-08 (S) Signed by Governor
2025-05-13 Chapter Number Assigned

Entry Last Reviewed

2026-05-16
AI generated