Sec. 7(1)-(6)
Plain Language
The Attorney General has exclusive enforcement authority with a mandatory 90-day cure period before bringing suit. An affirmative defense is available to entities that discover and cure violations through user feedback, adversarial testing/red teaming, or internal review, provided they also comply with NIST AI RMF, ISO/IEC 42001, or an equivalent framework. The burden of proving the affirmative defense rests with the entity. The Act expressly does not create any private right of action and does not preempt existing legal rights or remedies. The Act's rebuttable presumptions and affirmative defenses apply only to AG enforcement actions.
Statutory Text
(1) The Attorney General has exclusive authority to enforce the Artificial Intelligence Consumer Protection Act. (2) Except as provided in subsection (5) of this section, the Attorney General shall, prior to initiating any action for a violation of the Artificial Intelligence Consumer Protection Act, issue a notice of violation to the developer, deployer, or other person describing with specificity the alleged violation and the actions that shall be taken by the recipient of the notice to cure the violation. If the developer, deployer, or other person fails to cure such violation not later than ninety days after receipt of the notice of violation, the Attorney General may bring an action under the Artificial Intelligence Consumer Protection Act. (3) In any action commenced by the Attorney General to enforce the Artificial Intelligence Consumer Protection Act, it is an affirmative defense that the developer, deployer, or other person: (a) Discovers and cures a violation of the Artificial Intelligence Consumer Protection Act as a result of: (i) Feedback that the developer, deployer, or other person encourages deployers or users to provide to the developer, deployer, or other person; (ii) Adversarial testing or red teaming; or (iii) An internal review process; and (b) Is otherwise in compliance with: (i) The Artificial Intelligence Risk Management Framework published by the National Institute of Standards and Technology and standard ISO/IEC 42001 of the International Organization for Standardization, as such framework and standard existed on January 1, 2025; (ii) Another nationally or internationally recognized risk management framework for artificial intelligence systems, if the standards are substantially equivalent to or more stringent than the requirements of the Artificial Intelligence Consumer Protection Act as determined by the Attorney General; or (iii) Any risk management framework for artificial intelligence systems designated and publicly disseminated by the Attorney General. (4) Any developer, deployer, or other person bears the burden of demonstrating to the Attorney General that the requirements of subsection (3) of this section have been satisfied. (5)(a) The Artificial Intelligence Consumer Protection Act shall not be construed to preempt or otherwise affect any right, claim, remedy, presumption, or defense available at law or in equity. (b) Any rebuttable presumption or affirmative defense under the Artificial Intelligence Consumer Protection Act applies only to an enforcement action brought by the Attorney General pursuant to this section and shall not apply to any right, claim, remedy, presumption, or defense available at law or in equity. (6) The Artificial Intelligence Consumer Protection Act does not provide the basis for and is not subject to any private right of action for any violation of the Artificial Intelligence Consumer Protection Act or any other law.