A-4729
NJ · State · USA
NJ
USA
● Pending
New Jersey Assembly No. 4729 — An Act concerning the use of artificial intelligence operated chatbots to provide election related information and supplementing Title 19 of the Revised Statutes
Requires any AI chatbot that uses generative AI to provide voters with election-related information or information about candidates in New Jersey elections to include a clear and conspicuous disclosure, prior to providing any such content, identifying the content as generated by a generative AI system. The disclosure must be permanent or difficult to remove, to the extent technically feasible. The person or entity responsible for oversight of the chatbot faces civil penalties of up to $6,000 for a first offense and up to $12,000 for subsequent offenses. No private right of action is created and no specific enforcement agency is designated.
Summary

Requires any AI chatbot that uses generative AI to provide voters with election-related information or information about candidates in New Jersey elections to include a clear and conspicuous disclosure, prior to providing any such content, identifying the content as generated by a generative AI system. The disclosure must be permanent or difficult to remove, to the extent technically feasible. The person or entity responsible for oversight of the chatbot faces civil penalties of up to $6,000 for a first offense and up to $12,000 for subsequent offenses. No private right of action is created and no specific enforcement agency is designated.

Enforcement & Penalties
Enforcement Authority
The person or entity responsible for the oversight of the artificial intelligence chatbot is subject to civil penalties for failure to disclose. No specific enforcement agency is designated in the bill text. No private right of action is created. Penalties are imposed per offense, suggesting government-initiated enforcement, likely through existing election law enforcement mechanisms.
Penalties
Civil penalty of not more than $6,000 for the first offense and not more than $12,000 for the second and each subsequent offense. These are penalty caps, not minimums. No private damages, injunctive relief, or attorney fees are provided. Penalties are in addition to any other penalty provided by law.
Who Is Covered
What Is Covered
"Artificial intelligence chatbot" means a software application, web interface, or computer program that simulates human conversation and interaction through textual or aural communications.
Compliance Obligations 2 obligations · click obligation ID to open requirement page
T-01 AI Identity Disclosure · T-01.1 · Deployer · ChatbotPolitical Advertising
Section 1(b)
Plain Language
Any AI chatbot powered by generative AI that provides voters with election-related information — including election dates, voter eligibility, registration procedures, polling locations, ballot procedures, and election results — or information about a candidate's accomplishments, policy positions, or qualifications must display a clear and conspicuous disclosure before providing any such content. The disclosure must identify the content as coming from a generative AI system, be appropriate for the medium (audio, video, text, or print), and be permanent or difficult for subsequent users to remove, to the extent technically feasible. The trigger is purpose-based: the chatbot must have the purpose of providing election-related or candidate information. The scope covers all New Jersey state, county, municipal, and school district elections but excludes party office elections.
Statutory Text
b. Any artificial intelligence chatbot that utilizes generative artificial intelligence to create audio, video, text, or print content with the purpose of providing voters with election related information or information concerning the accomplishments, policy positions, or qualifications of a candidate for election in this State shall include, prior to the provision of any such content, a clear and conspicuous disclosure, as appropriate for the medium of the content, that identifies the content as being provided by a generative artificial intelligence system. Such disclosure shall be permanent or uneasily removed by subsequent users, to the extent technically feasible.
Other · ChatbotPolitical Advertising
Section 1(c)
Plain Language
This provision establishes the penalty structure for failing to provide the required AI disclosure. The person or entity responsible for overseeing the AI chatbot faces up to $6,000 for a first offense and up to $12,000 for each subsequent offense. These penalties are in addition to any other penalties that may apply under existing law. This creates no independent compliance obligation — it is the enforcement mechanism for the disclosure requirement in subsection (b).
Statutory Text
c. If the disclosure required pursuant to subsection b. of this section is not provided, the person or entity responsible for the oversight of the artificial intelligence chatbot shall, in addition to any other penalty provided by law, be liable to a penalty of not more than $6,000 for the first offense and not more than $12,000 for the second and each subsequent offense.