Plain Language
Any AI chatbot powered by generative AI that provides voters with election-related information — including election dates, voter eligibility, registration procedures, polling locations, ballot procedures, and election results — or information about a candidate's accomplishments, policy positions, or qualifications must display a clear and conspicuous disclosure before providing any such content. The disclosure must identify the content as coming from a generative AI system, be appropriate for the medium (audio, video, text, or print), and be permanent or difficult for subsequent users to remove, to the extent technically feasible. The trigger is purpose-based: the chatbot must have the purpose of providing election-related or candidate information. The scope covers all New Jersey state, county, municipal, and school district elections but excludes party office elections.
Statutory Text
b. Any artificial intelligence chatbot that utilizes generative artificial intelligence to create audio, video, text, or print content with the purpose of providing voters with election related information or information concerning the accomplishments, policy positions, or qualifications of a candidate for election in this State shall include, prior to the provision of any such content, a clear and conspicuous disclosure, as appropriate for the medium of the content, that identifies the content as being provided by a generative artificial intelligence system. Such disclosure shall be permanent or uneasily removed by subsequent users, to the extent technically feasible.