Laws & Statutes › NJ › NJ-A-4730
A-4730
NJ · State · USA
NJ
USA
● Pending
Proposed Effective Date
2026-03-10
New Jersey Assembly No. 4730 — An Act concerning notice to certain consumers of communication with generative artificial intelligence and supplementing P.L.1960, c.39 (C.56:8-1 et seq.)
NJ A 4730 requires any person or entity that deploys generative AI to communicate or interact with a consumer for trade or commerce purposes to provide clear and conspicuous notice at the beginning of the interaction that the consumer is communicating with AI, if the deployment could cause a reasonable person to believe they are interacting with a human. Violations constitute unlawful practices under New Jersey's Consumer Fraud Act, enforceable by the Attorney General with civil penalties up to $10,000/$20,000 per offense. Private plaintiffs who suffer ascertainable loss may bring suit for treble damages and attorney's fees under the CFA. The bill defines generative AI as a technology system trained on data, designed to simulate human communication via text, audio, or visual output, and generating non-scripted outputs with limited or no human oversight.
Passage Likelihood
Low
Chamber No passage
Committee No action
Majority party (No data)
Bipartisan No
Prior session None
Legislative History
2026-03-10 introduced Introduced, Referred to Assembly Science, Innovation and Technology Committee
2026-03-16 committee referral Reported and Referred to Assembly Consumer Affairs Committee
Mapped Requirements
T-01 AI Identity Disclosure
Official Sources
Full Text ↗
Entry Last Reviewed
2026-03-28
AI generated
Summary

NJ A 4730 requires any person or entity that deploys generative AI to communicate or interact with a consumer for trade or commerce purposes to provide clear and conspicuous notice at the beginning of the interaction that the consumer is communicating with AI, if the deployment could cause a reasonable person to believe they are interacting with a human. Violations constitute unlawful practices under New Jersey's Consumer Fraud Act, enforceable by the Attorney General with civil penalties up to $10,000/$20,000 per offense. Private plaintiffs who suffer ascertainable loss may bring suit for treble damages and attorney's fees under the CFA. The bill defines generative AI as a technology system trained on data, designed to simulate human communication via text, audio, or visual output, and generating non-scripted outputs with limited or no human oversight.

Enforcement & Penalties
Enforcement Authority
Enforced by the New Jersey Attorney General under the Consumer Fraud Act (P.L.1960, c.39; C.56:8-1 et seq.). Enforcement is agency-initiated; the Attorney General may issue cease and desist orders and bring enforcement actions. The Consumer Fraud Act also provides a private right of action for persons who suffer ascertainable loss as a result of a violation.
Penalties
Violations are punishable as unlawful practices under the New Jersey Consumer Fraud Act. Civil penalties of up to $10,000 for a first offense and up to $20,000 for subsequent offenses. Private plaintiffs who suffer ascertainable loss may recover treble damages and reasonable attorney's fees and costs under N.J.S.A. 56:8-19. The Attorney General may also seek cease and desist orders and punitive damages.
Who Is Covered
Compliance Obligations 2 obligations · click obligation ID to open requirement page
T-01 AI Identity Disclosure · T-01.1 · Deployer · Chatbot
Section 1(a)
Plain Language
Any person or entity deploying generative AI to communicate with a consumer for trade or commerce purposes must provide a clear and conspicuous verbal or written disclosure at the start of the interaction that the consumer is interacting with AI. This obligation is conditionally triggered — it applies only when the deployment is such that a reasonable person could believe they are communicating with a human. The disclosure must occur at the beginning of the interaction, not mid-stream. The scope is limited to commercial contexts (trade or commerce), so non-commercial AI interactions are not covered.
Statutory Text
A person or entity shall not deploy generative artificial intelligence to communicate or otherwise interact with a consumer for the purpose of engaging in trade or commerce in such a way as to cause a reasonable person to believe they are communicating or interacting with a human unless the person or entity provides a clear and conspicuous verbal or written notice at the beginning of the interaction that the consumer is communicating or interacting with generative artificial intelligence.
Other · Chatbot
Section 1(b)
Plain Language
A violation of the disclosure requirement in Section 1(a) constitutes an unlawful practice under the New Jersey Consumer Fraud Act (C.56:8-1 et seq.). This provision does not create a new substantive obligation — it connects the disclosure requirement to the existing CFA enforcement framework, making available the full range of CFA remedies including AG enforcement, civil penalties, cease and desist orders, and the CFA private right of action for treble damages.
Statutory Text
It shall be an unlawful practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for any person or entity that deploys generative artificial intelligence to communicate or interact with a consumer for the purpose of engaging in trade or commerce to violate the provisions of this section.