Laws & Statutes › NJ › NJ-A-4732
A-4732
NJ · State · USA
NJ
USA
● Pending
Proposed Effective Date
2026-03-10
New Jersey Assembly Bill No. 4732 — An Act concerning artificial intelligence companion models and supplementing Title 56 of the Revised Statutes
Requires operators of AI companion systems — generative AI designed to simulate sustained human-like relationships — to provide clear and conspicuous notification to users at the beginning of any interaction that they are not communicating with a human, and to repeat the notification at least every three hours during continued interactions. The notification must be delivered verbally or in writing. Violations are subject to a $15,000 civil penalty per violation, enforced through summary proceeding under the Penalty Enforcement Law of 1999. No private right of action is created and no agency is designated as a compliance enforcer.
Passage Likelihood
Low
Chamber No passage
Committee No action
Majority party (No data)
Bipartisan No
Prior session None
Legislative History
2026-03-10 introduced Introduced, Referred to Assembly Science, Innovation and Technology Committee
2026-03-16 committee referral Reported and Referred to Assembly Children, Families and Food Security Committee
Mapped Requirements
T-01 AI Identity Disclosure
Official Sources
Full Text ↗
Entry Last Reviewed
2026-04-01
AI generated
Summary

Requires operators of AI companion systems — generative AI designed to simulate sustained human-like relationships — to provide clear and conspicuous notification to users at the beginning of any interaction that they are not communicating with a human, and to repeat the notification at least every three hours during continued interactions. The notification must be delivered verbally or in writing. Violations are subject to a $15,000 civil penalty per violation, enforced through summary proceeding under the Penalty Enforcement Law of 1999. No private right of action is created and no agency is designated as a compliance enforcer.

Enforcement & Penalties
Enforcement Authority
Civil penalty enforcement via summary proceeding under the Penalty Enforcement Law of 1999 (N.J.S.A. 2A:58-10 et seq.). Both the Superior Court and municipal courts have jurisdiction. No private right of action is created. No designated agency enforcer — enforcement is initiated through civil action in court.
Penalties
Civil penalty of $15,000 for each violation, collected via summary proceeding under the Penalty Enforcement Law of 1999. No actual harm must be demonstrated. No provision for injunctive relief, attorney's fees, or actual damages beyond the civil penalty.
Who Is Covered
"Operator" means any individual, partnership, association, firm, or business entity, or any member, affiliate, subsidiary or beneficial owner of any partnership, association, firm, or business entity who operates for or provides an AI companion to a user.
What Is Covered
"Artificial intelligence companion" or "AI companion" means a system using generative artificial intelligence designed to simulate a sustained human or human-like relationship with a user by: (1) retaining information from prior interactions, prior user sessions, or user preferences to personalize the interaction and to facilitate ongoing engagement with the AI companion; (2) asking unprompted or unsolicited emotion-based questions that go beyond a direct response to a user prompt; and (3) sustaining an ongoing dialogue concerning matters personal to the user.
Compliance Obligations 2 obligations · click obligation ID to open requirement page
T-01 AI Identity Disclosure · T-01.1T-01.2 · Deployer · Chatbot
Section 2
Plain Language
Operators of AI companion systems must notify users at the start of every interaction that they are not communicating with a human. This is an unconditional obligation — it applies regardless of whether a reasonable person would be misled. The notification must be either verbal or written and must be clear and conspicuous. For ongoing sessions, the operator must repeat the notification at least every three hours. Unlike California SB 243, which triggers initial disclosure only when a reasonable person could be misled (with unconditional disclosure reserved for known minors), NJ A 4732 requires unconditional disclosure for all users from the start.
Statutory Text
An operator shall provide clear and conspicuous notification to a user at the beginning of any AI companion interaction that the user is not communicating with a human. This notification shall be provided either verbally or in writing. Thereafter, the notification shall repeat at least every three hours for continued AI companion interactions.
Other · Chatbot
Section 3
Plain Language
This provision sets the civil penalty at $15,000 per violation and designates summary proceedings under the Penalty Enforcement Law of 1999 as the enforcement mechanism, with both Superior Court and municipal court jurisdiction. It creates no new compliance obligation — it is the enforcement hook for the disclosure obligation in Section 2.
Statutory Text
Any operator that violates the provisions of P.L. , c. (C. ) (pending before the Legislature as this bill) shall be subject to a civil penalty of $15,000 for each violation, to be collected in a civil action by a summary proceeding under the "Penalty Enforcement Law of 1999," P.L.1999, c.274 (C.2A:58-10 et seq.). The Superior Court and the municipal court shall have jurisdiction to enforce the provisions of the "Penalty Enforcement Law of 1999," P.L.1999, c.274 (C.2A:58-10 et seq.) pursuant to this section.