Laws & Statutes › NJ › NJ-A-4732
A-4732
NJ · State · USA
NJ
USA
● Pending
Proposed Effective Date
2026-03-10
New Jersey Assembly No. 4732 — An Act concerning artificial intelligence companion models and supplementing Title 56 of the Revised Statutes
Requires operators of AI companion systems to provide clear and conspicuous notification to users at the start of any interaction that they are not communicating with a human, with repeat notifications at least every three hours during continued interactions. An AI companion is defined as a generative AI system designed to simulate sustained human or human-like relationships through personalized engagement, unsolicited emotion-based questions, and ongoing personal dialogue. Violations carry a $15,000 civil penalty per violation enforced through summary proceedings under the Penalty Enforcement Law of 1999. The bill does not create a private right of action or designate an agency enforcement authority.
Passage Likelihood
Low
Chamber No passage
Committee No action
Majority party (No data)
Bipartisan No
Prior session None
Legislative History
2026-03-10 introduced Introduced, Referred to Assembly Science, Innovation and Technology Committee
2026-03-16 committee referral Reported and Referred to Assembly Children, Families and Food Security Committee
Mapped Requirements
T-01 AI Identity Disclosure
Official Sources
Full Text ↗
Entry Last Reviewed
2026-03-28
AI generated
Summary

Requires operators of AI companion systems to provide clear and conspicuous notification to users at the start of any interaction that they are not communicating with a human, with repeat notifications at least every three hours during continued interactions. An AI companion is defined as a generative AI system designed to simulate sustained human or human-like relationships through personalized engagement, unsolicited emotion-based questions, and ongoing personal dialogue. Violations carry a $15,000 civil penalty per violation enforced through summary proceedings under the Penalty Enforcement Law of 1999. The bill does not create a private right of action or designate an agency enforcement authority.

Enforcement & Penalties
Enforcement Authority
Civil penalty collected in a civil action by summary proceeding under the Penalty Enforcement Law of 1999, P.L.1999, c.274 (C.2A:58-10 et seq.). The Superior Court and municipal court have jurisdiction to enforce. No designated agency enforcer is specified. No private right of action is created; enforcement proceeds through government-initiated penalty enforcement proceedings.
Penalties
Civil penalty of $15,000 for each violation, collected via summary proceeding under the Penalty Enforcement Law of 1999. No actual harm requirement for imposition of the penalty. No provision for private damages, injunctive relief, or attorney's fees.
Who Is Covered
"Operator" means any individual, partnership, association, firm, or business entity, or any member, affiliate, subsidiary or beneficial owner of any partnership, association, firm, or business entity who operates for or provides an AI companion to a user.
What Is Covered
"Artificial intelligence companion" or "AI companion" means a system using generative artificial intelligence designed to simulate a sustained human or human-like relationship with a user by: (1) retaining information from prior interactions, prior user sessions, or user preferences to personalize the interaction and to facilitate ongoing engagement with the AI companion; (2) asking unprompted or unsolicited emotion-based questions that go beyond a direct response to a user prompt; and (3) sustaining an ongoing dialogue concerning matters personal to the user.
Compliance Obligations 1 obligation · click obligation ID to open requirement page
T-01 AI Identity Disclosure · T-01.1T-01.2 · Deployer · Chatbot
Section 2
Plain Language
Operators of AI companion systems must provide a clear and conspicuous notification — verbally or in writing — at the very beginning of every interaction informing the user that they are not communicating with a human. This disclosure is unconditional; it is not triggered by whether the user could be misled, but applies to every interaction. For continued sessions, the notification must repeat at least every three hours. Unlike California SB 243, which conditions initial disclosure on whether a reasonable person would be misled (except for minors), NJ A 4732 requires unconditional disclosure for all users at the start of every interaction. The three-hour re-notification interval mirrors the CA SB 243 minor-specific requirement but applies here to all users regardless of age.
Statutory Text
An operator shall provide clear and conspicuous notification to a user at the beginning of any AI companion interaction that the user is not communicating with a human. This notification shall be provided either verbally or in writing. Thereafter, the notification shall repeat at least every three hours for continued AI companion interactions.