WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(a) 1 A person or entity shall not deploy generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" mean a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) to communicate or otherwise interact with a consumer for the purpose of engaging in trade or commerce in such a way as to cause a reasonable person to believe they are communicating or interacting with a human unless the person or entity provides a clear and conspicuous verbal or written notice at the beginning of the interaction that the consumer is communicating or interacting with generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" mean a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c).
(b) It shall be an unlawful practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for any person or entity that deploys generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" mean a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) to communicate or interact with a consumer for the purpose of engaging in trade or commerce to violate the provisions of this section.
(c) As used in this section, "generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" mean a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c)" mean a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.
Section 1 is the bill's sole operative provision. Subsection (a) establishes the core disclosure obligation: any person or entity deploying generative AI to communicate with a consumer in trade or commerce must provide clear and conspicuous verbal or written notice at the beginning of the interaction when the deployment would cause a reasonable person to believe they are communicating with a human. Subsection (b) designates any violation as an unlawful practice under the New Jersey Consumer Fraud Act. Subsection (c) defines "generative artificial intelligence" as a technology system trained on data, designed to simulate human communication through text, audio, or visual means, and that generates non-scripted outputs with limited or no human oversight.
The bill does not define a specific covered entity category; instead, the obligation falls on any "person or entity" that deploys generative AI for commercial consumer interaction. The reasonable-person trigger means that clearly non-human interfaces (e.g., menu-driven bots) would likely not require disclosure, while human-like conversational AI would.
This act shall take effect immediately.
Section 2 provides that the act takes effect immediately upon enactment. This is a standard effective-date provision that creates no independent compliance obligation.