New Jersey · Assembly Bill · 222nd Legislature
AB4733
New Jersey Assembly Bill No. 4733 — An Act concerning advertisement of generative artificial intelligence and supplementing P.L.1960, c.39 (C.56:8-1 et seq.)

Status ● Introduced Effective N/A Passage Likelihood L

WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE

How Is This Bill Enforced

Enforcement Authority
Enforced by the Attorney General under New Jersey's Consumer Fraud Act (P.L.1960, c.39; C.56:8-1 et seq.). The Attorney General may issue cease and desist orders. Private plaintiffs who suffer ascertainable loss may bring suit under the CFA, though the bill itself does not independently create a private right of action — it classifies violations as unlawful practices under the existing CFA framework.
Private Right of Action
No private right of action. Enforcement is exclusive to the designated authority.
Penalties
As an unlawful practice under the Consumer Fraud Act: up to $10,000 for a first offense and up to $20,000 for a subsequent offense. The CFA also authorizes cease and desist orders, punitive damages, and treble damages and costs to injured parties. Attorney fees are available to prevailing CFA plaintiffs under the existing statute.

What This Bill Requires

Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.

Statutory Text
Analysis & Obligations
Section 1
Prohibition on advertising AI as practicing regulated professions
DeployerDeveloper

(a) 1 A person or entity who develops or deploys generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) in the State shall not advertise or represent to the public that the generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) is able to practice a profession or occupation regulated pursuant to Title 45 of the Revised Statutes or by the Judicial Branch of State government or the Administrative Office of the Courts.

(b) It shall be an unlawful practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for any person who develops or deploys generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) in the State to violate the provisions of this act.

(c) As used in this act, "generative artificial intelligenceGenerative artificial intelligence"Generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c)" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.

Section 1 imposes the bill's sole substantive obligation: a prohibition on advertising or representing to the public that generative AI can practice a profession or occupation regulated under Title 45 of the Revised Statutes or by the Judicial Branch or Administrative Office of the Courts. The prohibition applies to any person or entity that develops or deploys generative AI in New Jersey.

Subsection (b) classifies any violation as an unlawful practice under New Jersey's Consumer Fraud Act (C.56:8-1 et seq.), triggering the CFA's existing enforcement and penalty framework rather than creating a standalone enforcement mechanism. Subsection (c) defines generative artificial intelligence as a technology system trained on data, designed to simulate human communication via text, audio, or visual means, and that generates non-scripted outputs with limited or no human oversight.

Compliance actions 1 item
1
Developers and deployers of generative AI in New Jersey must not advertise or represent to the public that their generative AI is able to practice a profession or occupation regulated under Title 45 of the Revised Statutes or by the Judicial Branch or Administrative Office of the Courts.
CP-01.9
Section 2
Effective date and anticipatory implementation

This act shall take effect on the first day of the sixth month next following the date of enactment, except that the Attorney General may take any anticipatory action in advance as shall be necessary for the implementation of this act.

Section 2 provides that the act takes effect on the first day of the sixth month following enactment, giving covered entities approximately five months to come into compliance. It also authorizes the Attorney General to take anticipatory administrative action necessary for implementation before the effective date.

Passage Likelihood

Low
Status Introduced
Chamber No passage
Committee No action
Majority party (No data)
Bipartisan No
Prior session None

Legislative History

2026-03-10 Introduced, Referred to Assembly Science, Innovation and Technology Committee
2026-03-16 Reported and Referred to Assembly Regulated Professions Committee
2026-05-28 Reported and Referred to Assembly Appropriations Committee

Entry Last Reviewed

2026-06-01
AI generated