New Jersey · Senate Bill · 222nd Legislature
SB4088
New Jersey Senate Bill 4088 — An Act concerning advertisement of generative artificial intelligence and supplementing P.L.1960, c.39 (C.56:8-1 et seq.)

Status ● Introduced Effective N/A Passage Likelihood L

WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE

How Is This Bill Enforced

Enforcement Authority
Enforced by the New Jersey Attorney General under the Consumer Fraud Act, P.L.1960, c.39 (C.56:8-1 et seq.). The Attorney General may issue cease and desist orders and pursue monetary penalties. The Consumer Fraud Act also provides a private right of action for injured persons.
Private Right of Action
private right of action for injured persons.
Penalties
First offense: up to $10,000 per violation. Subsequent offenses: up to $20,000 per violation. Treble damages and costs may be awarded to injured parties under the Consumer Fraud Act. Punitive damages and cease and desist orders are available. Attorney's fees availability is governed by the underlying Consumer Fraud Act.

What This Bill Requires

Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.

Statutory Text
Analysis & Obligations
Section 1
Prohibition on advertising AI as licensed professional practice
DeployerDeveloper

(a) 1 A person or entity who develops or deploys generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) in the State shall not advertise or represent to the public that the generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) is able to practice a profession or occupation regulated pursuant to Title 45 of the Revised Statutes or by the Judicial Branch of State government or the Administrative Office of the Courts.

(b) It shall be an unlawful practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.) for any person who develops or deploys generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c) in the State to violate the provisions of this act.

(c) As used in this act, "generative artificial intelligenceGenerative artificial intelligence"generative artificial intelligence" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.Section 1(c)" means a technology system that: (1) is trained on data; (2) is designed to simulate human communication through one or more of the following: (a) text; (b) audio; or (c) visual communication; and (3) generates non-scripted outputs with limited or no human oversight.

Section 1 establishes the bill's single operative prohibition and enforcement mechanism. Any person or entity that develops or deploys generative artificial intelligence in New Jersey is prohibited from advertising or representing to the public that the AI can practice a profession or occupation regulated under Title 45 of the Revised Statutes or by the Judicial Branch or Administrative Office of the Courts. This covers a broad range of licensed professions — attorneys, physicians, accountants, engineers, real estate agents, and dozens of others regulated under Title 45.

A violation is designated as an unlawful practice under the New Jersey Consumer Fraud Act, bringing the full enforcement toolkit of that statute to bear: Attorney General enforcement, monetary penalties, cease and desist orders, and private treble-damages actions by injured parties.

Compliance actions 1 item
1
Developers and deployers of generative AI in New Jersey must not advertise or represent to the public that the AI is able to practice any profession or occupation regulated under Title 45 of the Revised Statutes or by the Judicial Branch or Administrative Office of the Courts.
CP-01.9
Section 2
Effective date and anticipatory implementation

This act shall take effect on the first day of the sixth month next following the date of enactment, except that the Attorney General may take any anticipatory action in advance as shall be necessary for the implementation of this act.

Section 2 sets the bill's effective date at the first day of the sixth month following enactment and authorizes the Attorney General to take anticipatory implementation actions before that date. No new compliance obligation is created by this section.

Passage Likelihood

Low
Status Introduced
Chamber No passage
Committee No action
Majority party (No data)
Bipartisan No
Prior session None

Legislative History

2026-05-04 Introduced in the Senate, Referred to Senate Commerce Committee

Entry Last Reviewed

2026-05-20
AI generated