WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(k) 1 Mobile sports wagering licenseesMobile sports wagering licenseeNot formally defined in this bill. The term refers to licensees authorized under section 1367-a of the Racing, Pari-Mutuel Wagering and Breeding Law to operate mobile sports wagering platforms in New York.Racing, Pari-Mutuel Wagering and Breeding Law § 1367-a shall be prohibited from using artificial intelligence to track a bettor's gambling habits and creating individualized promotions with artificial intelligence based on such bettor's gambling habits.
This provision adds a new paragraph (k) to subdivision 4 of section 1367-a, imposing a categorical prohibition on mobile sports wagering licensees' use of artificial intelligence in two linked activities: tracking a bettor's gambling habits and creating individualized promotions based on those habits. The prohibition is absolute — no consent mechanism, disclosure alternative, or exception is provided.
The provision targets a specific intersection of AI and gambling consumer protection: the use of AI-driven behavioral profiling to create personalized promotional offers that could exploit individual gambling patterns or vulnerabilities. By prohibiting both the tracking mechanism and the promotional output, the bill forecloses the entire pipeline rather than regulating only one end.
This act shall take effect immediately.
The bill would take effect immediately upon enactment, meaning there is no phase-in or delayed implementation period for the prohibition on AI-driven bettor tracking and personalized promotions.