WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(1)(a) "Artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means systems that are computer programs that can perform tasks that usually require human intelligence, such as understanding natural language, recognizing images, making decisions, and learning from data.Gen. Bus. Law § 399-m-1(1)(a)" or "AI" means systems that are computer programs that can perform tasks that usually require human intelligence, such as understanding natural language, recognizing images, making decisions, and learning from data.
(1)(b) "Point of interactionPoint of interaction"Point of interaction" means where a customer first encounters artificial intelligence, including, but not limited to, a chat window, chatbot, website footer, or email.Gen. Bus. Law § 399-m-1(1)(b)" means where a customer first encounters artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means systems that are computer programs that can perform tasks that usually require human intelligence, such as understanding natural language, recognizing images, making decisions, and learning from data.Gen. Bus. Law § 399-m-1(1)(a), including, but not limited to, a chat window, chatbot, website footer, or email.
Subdivision 1 establishes the two defined terms used by the bill: artificial intelligence and point of interaction. The AI definition is broad and functional, covering any computer program that can perform tasks usually requiring human intelligence. The point-of-interaction definition is non-exhaustive, encompassing chat windows, chatbots, website footers, and email.
(2) 1 Any person, firm, partnership, association or corporation or agent or employee thereof shall disclose the use of artificial intelligenceArtificial intelligence"Artificial intelligence" or "AI" means systems that are computer programs that can perform tasks that usually require human intelligence, such as understanding natural language, recognizing images, making decisions, and learning from data.Gen. Bus. Law § 399-m-1(1)(a) to influence customer interaction, including but not limited to: automated customer support; personalized ad targeting; product eligibility decisions; and AI-driven hiring tools.
(3) 1 Such disclosure shall be placed at the point of interactionPoint of interaction"Point of interaction" means where a customer first encounters artificial intelligence, including, but not limited to, a chat window, chatbot, website footer, or email.Gen. Bus. Law § 399-m-1(1)(b) with the customer, accompanied by a clear and conspicuous, in not less than twelve point bold faced type, plain-English description of the AI's role, with instructions on how to access human assistance, if applicable.
Subdivisions 2 and 3 impose the bill's sole operative obligation: any person or business entity using AI to influence customer interactions must disclose that use at the point of interaction. The disclosure must be in at least twelve-point bold-faced type, written in plain English, describe the AI's role, and include instructions for accessing human assistance if applicable.
The obligation applies broadly — the covered use cases are illustrative ("including but not limited to") and encompass automated customer support, personalized ad targeting, product eligibility decisions, and AI-driven hiring tools. Notably, the bill does not define a specific covered entity type; it applies to "any person, firm, partnership, association or corporation or agent or employee thereof."
This act shall take effect on the one hundred twentieth day after it shall have become a law.
Section 2 provides that the act takes effect on the one hundred twentieth day after it becomes law. No staged effective dates or separate compliance deadlines are specified.