S.C. Code § 37-31-30(D)
Plain Language
Before making a consequential decision using a high-risk AI system, deployers must notify the consumer that AI will be used, disclose the system's purpose and the nature of the decision, provide deployer contact information, and inform the consumer of any opt-out rights. If the decision is adverse, the deployer must additionally provide: the principal reasons for the decision (including how the AI contributed, what data types were used, and their sources), an opportunity to correct inaccurate personal data, and an opportunity to appeal with human review if technically feasible. All notices must be delivered directly, in plain language, in all languages the deployer normally uses for business communications, and in disability-accessible formats. If direct delivery is impossible, the deployer must use a method reasonably calculated to reach the consumer.
Statutory Text
(D)(1) No later than the time that a deployer deploys a high-risk artificial intelligence system to make, or be a substantial factor in making, a consequential decision concerning a consumer, the deployer shall: (a) notify the consumer that the deployer has deployed a high-risk artificial intelligence system to make, or be a substantial factor in making, a consequential decision before the decision is made; (b) provide to the consumer a statement disclosing the purpose of the high-risk artificial intelligence system and the nature of the consequential decision; the contact information for the deployer; a description, in plain language, of the high-risk artificial intelligence system; and instructions on how to access the statement required by this item; and (c) provide to the consumer information, if applicable, regarding the consumer's right to opt out of the processing of personal data concerning the consumer for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer pursuant to Section 30-31-60(A)(1)(a)(iii). (2) A deployer that has deployed a high-risk artificial intelligence system to make, or be a substantial factor in making, a consequential decision concerning a consumer shall, if the consequential decision is adverse to the consumer, provide to the consumer: (a) a statement disclosing the principal reason or reasons for the consequential decision, including: (i) the degree to which, and manner in which, the high-risk artificial intelligence system contributed to the consequential decision; (ii) the type of data that was processed by the high-risk artificial intelligence system in making the consequential decision; and (iii) the source or sources of the data described in item (2)(a)(ii); (b) an opportunity to correct any incorrect personal data that the high-risk artificial intelligence system processed in making, or as a substantial factor in making, the consequential decision; and (c) an opportunity to appeal an adverse consequential decision concerning the consumer arising from the deployment of a high-risk artificial intelligence system, which appeal must, if technically feasible, allow for human review unless providing the opportunity for appeal is not in the best interest of the consumer, including in instances in which any delay might pose a risk to the life or safety of such consumer. (3)(a) Except as provided in subitem (b), a deployer shall provide the notice, statement, contact information, and description required by items (1) and (2): (i) directly to the consumer; (ii) in plain language; (iii) in all languages in which the deployer, in the ordinary course of the deployer's business, provides contracts, disclaimers, sale announcements, and other information to consumers; and (iv) in a format that is accessible to consumers with disabilities. (b) If the deployer is unable to provide the notice, statement, contact information, and description required by items (1) and (2) directly to the consumer, the deployer shall make the notice, statement, contact information, and description available in a manner that is reasonably calculated to ensure that the consumer receives the notice, statement, contact information, and description.