WHAT THIS BILL REGULATES · 5 REQUIREMENT TYPES
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(1)(A)-(B) 1 REQUIREMENTS FOR MINORSminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3).—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) shall clearly and conspicuously disclose to a minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1) that the minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1) is interacting with artificial intelligence through either— (A) a persistent visible disclaimer; or (B) a disclaimer that appears— (i) at the beginning of each interaction between the conversational AI service of the operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) and a minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1); and (ii) at least once every 3 hours of continuous interaction between the conversational AI service of the operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) and minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1).
(2) 2 POINTS AND REWARDS PROHIBITED.—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) may not provide a minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1) with points or similar rewards at unpredictable intervals with the intent to encourage increased engagement with the conversational AI service of the operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4).
(3)(A)-(C) 3 SAFETY MEASURES REQUIRED.—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) shall institute reasonable measures to prevent the conversational AI service of the operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) from doing any of the following for minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holdersaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1): (A) Producing visual depictions of sexually explicit material. (B) Stating that the minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1) should engage in sexually explicit conduct. (C) Sexually objectifying the minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1).
(4)(A)-(D) 4 REQUIREMENT FOR MEASURE TO PREVENT DECEPTION.—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) shall institute reasonable measures for minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holdersaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1) to prevent the conversational AI service of the operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) from generating statements that would lead a reasonable individual to believe that the individual is interacting with a human, including any of the following: (A) Explicit claims that the conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2) is sentient or human. (B) Statements that simulate emotional dependence. (C) Statements that simulate a romantic interaction or a sexual innuendo. (D) Role-playing an adult-minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) romantic relationship.
(5) 5 PARENTAL SUPERVISION.—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) shall make available tools for a minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1) and any parent or guardian of the minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1) to manage the screen time and account settings of the minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3) account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1).
(6) 6 CONSUMER DISCLOSURES.—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) shall clearly and conspicuously disclose, using a persistent visible disclaimer or a disclaimer that appears after every 3 hours of continuous interaction with the conversational AI service of the operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4), that the conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2) is artificial intelligence if a reasonable individual interacting with the conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2) would believe that the individual is interacting with a human.
(7) 7 SUICIDE AND SELF-HARM PROTOCOL.—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) shall adopt protocols for the conversational AI service of the operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) for responding to user prompts regarding suicidal ideation or self-harm that includes making reasonable efforts to refer the user to a crisis service provider such as a suicide hotline, a crisis text line, or other appropriate crisis service.
(8) 8 MENTAL HEALTH CARE.—An operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) may not knowingly and intentionally cause or program a conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2) to make a representation or statement that would lead a reasonable individual to believe that the conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2) is designed to provide professional psychology or behavioral health services for which an individual would require licensure.
Section 2(a) is the operative core of the bill, imposing a cluster of duties on any operator of a conversational AI service, with the heaviest obligations running to services accessible to minor account holders. Operators must disclose AI identity to minors through a persistent visible disclaimer or one that appears at the start of each interaction and at least every three hours of continuous use, and must provide an analogous general-consumer disclosure whenever a reasonable person would believe they are speaking with a human.
Beyond disclosure, the section prohibits unpredictable-interval engagement rewards for minors, requires reasonable measures preventing the service from producing sexually explicit or objectifying material or emotionally deceptive statements (including simulated sentience, emotional dependence, or adult-minor romantic role-play) toward minors, mandates parental screen-time and account-management tools, requires suicide and self-harm crisis-referral protocols, and bars operators from implying the service provides licensed professional psychology or behavioral health care.
(1) UNFAIR OR DECEPTIVE ACTS OR PRACTICES.—A violation of subsection (a) or a regulation promulgated under such subsection shall be treated as a violation of a regulation under section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)) regarding unfair or deceptive acts or practices.
(2) POWERS OF COMMISSION.—The Federal Trade Commission shall enforce subsection (a) and any regulation promulgated under such subsection in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this section. Any person who violates such subsection or a regulation promulgated under such subsection shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act.
Section 2(b) routes all enforcement through the Federal Trade Commission. A violation of the operative requirements in subsection (a), or of any implementing regulation, is treated as a violation of an FTC rule regarding unfair or deceptive acts or practices, and the Commission enforces with the same jurisdiction, powers, and duties as under the FTC Act. There is no private right of action, and no independent compliance duty is created here beyond the substantive obligations in subsection (a).
(1) ACCOUNT HOLDERaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1).—The term “account holderaccount holderThe term “account holder” means an individual to which an account or profile to use a conversational AI service belongs.Sec. 2(c)(1)” means an individual to which an account or profile to use a conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2) belongs.
(2) CONVERSATIONAL AI SERVICEconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2).—The term "conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2)"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include a software application, web interface, or computer program that is [enumerated exclusions].
(3) MINORminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3).—The term “minorminorThe term “minor” means an individual an operator knows is, or is reasonably certain is, under 18 years of age.Sec. 2(c)(3)” means an individual an operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4) knows is, or is reasonably certain is, under 18 years of age.
(4) OPERATORoperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4).—The term “operatoroperatorThe term “operator”— (A) means a person who develops and makes a conversational AI service available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI service.Sec. 2(c)(4)”— (A) means a person who develops and makes a conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2) available to the public; and (B) does not include a mobile device application store or a search engine solely because the mobile device application store or search engine provides access to a conversational AI serviceconversational AI serviceThe term "conversational AI service"— (A) means an artificial intelligence, available by software application, web interface, or computer program, that is accessible to the general public and that has the primary purpose of simulating human conversation and interaction through text, audio communication, or visual communication; and (B) does not include [enumerated exclusions].Sec. 2(c)(2).
(5) SEXUALLY EXPLICIT CONDUCT; VISUAL DEPICTIONsexually explicit conduct; visual depictionThe terms "sexually explicit conduct" and "visual depiction" have the meaning given those terms in section 2256 of title 18, United States Code.Sec. 2(c)(5).—The terms "sexually explicit conduct" and "visual depiction" have the meaning given those terms in section 2256 of title 18, United States Code.
Section 2(c) defines the terms that set the scope of the bill's obligations. The conversational AI service definition is notable for its extensive carve-outs: it excludes R&D tools, embedded non-conversational features, narrow-topic tools, business-facing commerce assistants, voice-command virtual assistants, and internal business tools. Operator is limited to persons who both develop and make a service available to the public, and excludes app stores and search engines that merely provide access. Minor uses a knowledge/reasonable-certainty standard for under-18 users.
(d) APPLICABILITY.—This section shall take effect one year after the date of the enactment of this section.
Section 2(d) provides that the section takes effect one year after the date of enactment, giving operators a compliance runway before the disclosure, safety, and design obligations become operative.