WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
(a) 1 No person shall engage in a commercial transaction or trade practice with a consumer in which the consumer is communicating or otherwise interacting with a chatbotChatbot"chatbot" means any artificial intelligence, algorithmic, or automated system that generates information via text, audio, image, or video in a manner that simulates interpersonal interactions or conversation. "Chatbot" includes artificial intelligence agents, avatars, or other computer technology that engages in textual or aural conversations.9 V.S.A. § 2466e(b) that may mislead or deceive a reasonable person to believe the person is engaging with an actual human, whether or not any consumer is in fact misled or deceived, unless the consumer is notified in a clear and conspicuous manner that the consumer is communicating with a chatbotChatbot"chatbot" means any artificial intelligence, algorithmic, or automated system that generates information via text, audio, image, or video in a manner that simulates interpersonal interactions or conversation. "Chatbot" includes artificial intelligence agents, avatars, or other computer technology that engages in textual or aural conversations.9 V.S.A. § 2466e(b) and not an actual human being.
(b) As used in this section, "chatbotChatbot"chatbot" means any artificial intelligence, algorithmic, or automated system that generates information via text, audio, image, or video in a manner that simulates interpersonal interactions or conversation. "Chatbot" includes artificial intelligence agents, avatars, or other computer technology that engages in textual or aural conversations.9 V.S.A. § 2466e(b)" means any artificial intelligence, algorithmic, or automated system that generates information via text, audio, image, or video in a manner that simulates interpersonal interactions or conversation. "ChatbotChatbot"chatbot" means any artificial intelligence, algorithmic, or automated system that generates information via text, audio, image, or video in a manner that simulates interpersonal interactions or conversation. "Chatbot" includes artificial intelligence agents, avatars, or other computer technology that engages in textual or aural conversations.9 V.S.A. § 2466e(b)" includes artificial intelligence agents, avatars, or other computer technology that engages in textual or aural conversations.
(c) A person who violates subsection (a) of this section commits an unfair and deceptive act in commerce in violation of section 2453 of this title.
This section establishes Vermont's core chatbot disclosure obligation. Subsection (a) prohibits any person from engaging in a commercial transaction or trade practice with a consumer where the consumer interacts with a chatbot that could mislead a reasonable person into believing they are communicating with a human — unless the person provides clear and conspicuous notice that the consumer is communicating with a chatbot. The trigger is objective: the chatbot's capacity to mislead a reasonable person, regardless of whether any consumer is actually misled.
Subsection (b) defines "chatbot" broadly to include any AI, algorithmic, or automated system generating text, audio, image, or video that simulates interpersonal interactions, expressly encompassing AI agents, avatars, and other conversational computer technology. Subsection (c) classifies violations as unfair and deceptive acts under Vermont's existing Consumer Protection Act, incorporating the AG enforcement framework without creating new penalty structures.
This act shall take effect on July 1, 2026.
Sets the effective date for the act as July 1, 2026.