Sec. 2(1)-(4)
Plain Language
Covered providers must embed provenance data in any image, video, or audio content created or materially altered by their generative AI system, to the extent commercially and technically reasonable. The provenance data must enable users to assess whether the content was AI-generated or materially altered. Providers must also use commercially and technically reasonable methods to make the provenance data tamper-resistant. Use of a commonly supported technical standard such as C2PA is deemed compliant with the tamper-resistance requirement. Provenance data may not include personal information about identifiable individuals. "Materially altered" excludes routine editing adjustments like brightness, color, cropping, resizing, format conversion, and audio noise removal. The chapter does not apply to video games, interactive e-commerce experiences, or systems used solely for upscaling, noise reduction, or compression, and does not apply to B2B uses, sales, licensing, or distribution of generative AI systems.
Statutory Text
(1) To the extent commercially and technically reasonable, a covered provider shall include provenance data in any video, image, or audio content, or content that is any combination thereof, created or materially altered by the covered provider's generative artificial intelligence system and that is subject to the terms of this chapter. The provenance data must allow a user to assess whether image, video, or audio content, or content that is any combination thereof, was created or materially altered by the covered provider's generative artificial intelligence system. (2) A covered provider must use commercially and technically reasonable methods to make the provenance data difficult to remove or tamper with. The use of a commonly supported technical standard for watermarking or metadata, such as the coalition for content provenance and authenticity specification, for provenance data is considered compliant with this subsection. (3) A covered provider may not be required under this section to include any information relating to an identified or reasonably identifiable individual in provenance data included in content created or content materially altered by the covered provider's generative artificial intelligence system. (4) For the purposes of this section, "materially altered" means a significant change that substantially alters the data in content. "Materially altered" does not include minor modifications that do not lead to significant changes to the perceived content or meaning of the content. Minor modifications include: Changes to brightness, contrast, or color; sharpening; saturating; applying filters; resizing; scaling; cropping; format conversions; resampling; denoising; and removal of background noise in audio.