Wisconsin · Assembly Bill · 2023–2024 Regular Session
AB—1158
Wisconsin Assembly Bill 1158 — An Act to create 100.32 of the statutes; relating to: disclaimer required when interacting with generative artificial intelligence that simulates conversation
Status ● Failed Effective N/A Passage Likelihood N/A

WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE

T-01 AI IDENTITY DISCLOSURE
1 OBLIGATION T-01.1

How Is This Bill Enforced

Enforcement Authority
No enforcement mechanism is specified in the bill. The bill creates § 100.32 within Chapter 100 of the Wisconsin Statutes (Marketing; Trade Practices), which is generally enforced by the Wisconsin Department of Agriculture, Trade and Consumer Protection under Wis. Stat. § 100.18 et seq., but the bill itself does not designate an enforcer or create a private right of action.
Private Right of Action
No private right of action. Enforcement is exclusive to the designated authority.
Penalties
The bill specifies no remedies, penalties, or damages. Existing Chapter 100 enforcement provisions may apply by operation of law but are not referenced in the bill text.

What This Bill Requires

Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.

Statutory Text
Analysis & Obligations
Wis. Stat. § 100.32
Generative artificial intelligence disclaimer required
Deployer

1 No person may host or use on the person's digital platform, product, service, application, or web page generative artificial intelligence that simulates what a human user of the digital platform, product, service, application, or web page would reasonably expect to be a conversation with, or instant message from, a human being unless the person first provides to the user, in the same location as the conversation or instant message, a prominent and legible disclaimer that the generative artificial intelligence is not a human being.

This section imposes a single obligation on any person who hosts or uses generative AI on a digital platform, product, service, application, or web page: before a user interacts with AI that simulates a human conversation or instant message, the person must display a prominent and legible disclaimer that the AI is not a human being. The disclaimer must appear in the same location as the conversation or instant message.

The trigger is a reasonable-user standard — the obligation applies when the AI simulates what a human user would reasonably expect to be a conversation with or instant message from a human. The bill contains no formal definitions, no enforcement mechanism, and no penalty provisions, making it an unusually spare regulatory measure.

Compliance actions 1 item
1
Any person hosting or using conversational generative AI on a digital platform, product, service, application, or web page must provide a prominent and legible disclaimer — in the same location as the conversation or instant message — that the AI is not a human being, before the user interacts with it.
T-01.1

Passage Likelihood

Failed
Status Failed
Final action Failed to pass pursuant to Senate Joint Resolution 1

Legislative History

2024-03-22 Introduced
2024-03-22 Read first time and referred to Committee on Consumer Protection
2024-04-03 Representative Madison added as a coauthor
2024-04-15 Failed to pass pursuant to Senate Joint Resolution 1

Sources

Full Text ↗

Entry Last Reviewed

2026-05-16
AI generated