WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
1 No person may host or use on the person's digital platform, product, service, application, or web page generative artificial intelligence that simulates what a human user of the digital platform, product, service, application, or web page would reasonably expect to be a conversation with, or instant message from, a human being unless the person first provides to the user, in the same location as the conversation or instant message, a prominent and legible disclaimer that the generative artificial intelligence is not a human being.
This section creates Wisconsin's sole operative obligation: any person who hosts or uses generative AI on a digital platform, product, service, application, or web page must provide a prominent and legible disclaimer that the AI is not a human being. The trigger is a reasonable-person standard — the disclaimer is required only when the generative AI simulates what a human user would reasonably expect to be a conversation with, or instant message from, a human being. The disclaimer must appear in the same location as the conversation or instant message.
The bill does not define generative artificial intelligence, digital platform, or any covered entity or platform term, and specifies no penalties or enforcement mechanism beyond its placement in Chapter 100 of the Wisconsin Statutes.