WHAT THIS BILL REGULATES · 1 REQUIREMENT TYPE
How Is This Bill Enforced
Verbatim statutory text on the left; plain-language analysis and a per-section checklist on the right. Numbered markers cross-link to the matching checklist row.
11.1303 (title) Attribution of political contributions, disbursements and communications; synthetic mediaSynthetic media"synthetic media" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.Wis. Stat. § 11.1303(2m)(a).
Section 1 of the bill amends the title of the existing attribution statute to add a reference to synthetic media, signaling the new subject matter. This is a purely stylistic change that creates no new compliance obligation.
(a) In this subsection, "synthetic mediaSynthetic media"synthetic media" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.Wis. Stat. § 11.1303(2m)(a)" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.
(b) 1 Every audio communication described in sub. (2) (a) or (b) that contains synthetic mediaSynthetic media"synthetic media" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.Wis. Stat. § 11.1303(2m)(a) shall include both at the beginning and at the end of the communication the words "Contains content generated by AI."
(c) 2 Every video communication described in sub. (2) (a) or (b) shall include throughout the duration of each portion of the communication containing synthetic mediaSynthetic media"synthetic media" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.Wis. Stat. § 11.1303(2m)(a), in writing that is readable, legible, and readily accessible, the words "This video content generated by AI" if the video includes video synthetic mediaSynthetic media"synthetic media" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.Wis. Stat. § 11.1303(2m)(a) only, "This audio content generated by AI" if the video includes audio synthetic mediaSynthetic media"synthetic media" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.Wis. Stat. § 11.1303(2m)(a) only, or "This content generated by AI" if the video includes both video and audio synthetic mediaSynthetic media"synthetic media" means audio or video content that is substantially produced in whole or in part by means of generative artificial intelligence.Wis. Stat. § 11.1303(2m)(a).
(d) The commission may promulgate rules implementing pars. (a), (b), and (c). The rules may include limited exceptions to the requirements under this subsection.
(e) Compliance with this subsection does not create an exemption from any civil or criminal liability, including for violations of s. 12.05.
(f) Notwithstanding s. 11.1401 (1) (b), whoever intentionally violates par. (a), (b), or (c) shall be subject to a forfeiture not to exceed $1,000 for each violation.
This section creates the bill's core substantive obligations. It defines synthetic media as audio or video content substantially produced by generative AI, then imposes format-specific disclosure requirements on political communications paid for by the committees and entities described in existing § 11.1303(2)(a) or (b). Audio communications must include the phrase "Contains content generated by AI" at both the beginning and end. Video communications must display a written label throughout each portion containing synthetic media, with the label text varying depending on whether the synthetic media is audio-only, video-only, or both.
The section also authorizes the Ethics Commission to promulgate implementing rules with limited exceptions, expressly preserves existing civil and criminal liability (including under § 12.05 governing false representations), and establishes a civil forfeiture of up to $1,000 per intentional violation.
(1) This act first applies to a communication described in s. 11.1303 (2) (a) or (b) that is created on the effective date of this subsection.
This non-codified section establishes that the bill's requirements first apply to communications created on or after the effective date. It creates no independent compliance obligation.